Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Diane England

Diane England

Roseville,Placer County

Summary

Forward-thinking Marketing Specialist bringing 20 + years of expertise in Customer Marketing, Advocacy and Reference Programs for the Software and Hardware sector businesses. Cultivates rapport with individuals to optimize project goals and output, resolve complex problems and deliver innovative improvement strategies. Proven track record of successfully managing multiple assignments concurrently, meeting deadlines and client satisfaction. Possessing excellent communication skills while interacting effectively with both technical and non-technical personnel at all levels.

Overview

20
20
years of professional experience

Work History

Independent Contractor - Customer Marketing

Salesforce
San Francisco, CA
08.2017 - 09.2022
  • Developed and up-leveled high-touch reference relationships with strategic customers to fulfill high-visibility Sales and Marketing requests.
  • Fulfilled strategic Sales reference requests to move $1M and above opportunities further along in sales cycle and close deals.
  • Achieved over 100% fulfillment rate quarter over quarter.
  • Designed, hosted and executed "Online Reference Meetings" to meet over 70% of Sales requests.
  • Optimized, monitored and maintained in-depth customer profiles and contacts in Reference Database Management System (Upland RO Innovation.
  • Generated detailed reports to highlight product performance and usage metrics.
  • Collaborated with clients to define project requirements and deliverables.
  • Secured strategic customer speakers for main stage and breakout sessions for high-visibility Executive Events like Dreamforce, Connections, etc.

Marketing Manager, Customer Programs

Kony Inc
Foster City, CA
10.2014 - 06.2015
  • Executed “Innovation Series” –a program to highlight marquee customer’s Mobility strategy via video, case studies, PR, AR, blogs, tweets, and speaking engagements etc.
  • Boosted customer influence by 100% through strategic Customer Advisory Boards and online communities' participation.
  • Created and promoted external-facing customer assets like case studies, videos, quotes, logos, value proof points, and blogs for Sales and Marketing to leverage to close deals and build awareness.
  • Built value-add/rewards-based customer reference program to help recruit new customers and close deals.
  • Recruited keynote speakers for Global events such as Gartner ITXPO and Kony World.
  • Coordinated with various functions within company to meet customer requirements.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Customer Marketing and Reference Manager

Hewlett-Packard Software
Sunnyvale, CA
01.2003 - 01.2014
  • Influenced ~ 50% of sales revenue by providing customer testimonials and references to Sales.
  • Created and executed Customer Reference Rewards driven program.
  • Helped develop opportunities thru seasonal programs and marketing programs to achieve sales and marketing needs and maximize sell-through.
  • Secured customers to promote company image, brand, and messaging by developing assets like press releases, case studies, videos and podcasts..
  • Over-achieved customer recruitment quota for new references year over year
  • Derived over 50 net new customers for sales and marketing to leverage via customized Awards Program.

Education

Some College (No Degree) - Scriptwriting and Directing

San Francisco State University
San Francisco, CA

Journalism

Chico State University
Chico, CA

Skills

Technical

  • Salesforce Platform
  • G-Suite
  • Microsoft 365
  • Upland RO Innovation

Business

  • Deadline Adherence
  • Project Management
  • Customer Loyalty
  • Client Advocacy
  • Process Improvement Initiatives
  • Content Management Expertise
  • Leadership

Additional Information

  • AWARDS RECEIVED - Dream Team Customer Marketing Award, Salesforce, 2021 Customer Marketing Program Awards, Hewlett-Packard Software, recognized 10 times for global rewards from 2006-2014.

Timeline

Independent Contractor - Customer Marketing

Salesforce
08.2017 - 09.2022

Marketing Manager, Customer Programs

Kony Inc
10.2014 - 06.2015

Customer Marketing and Reference Manager

Hewlett-Packard Software
01.2003 - 01.2014

Some College (No Degree) - Scriptwriting and Directing

San Francisco State University

Journalism

Chico State University

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Diane England