Diane M. Gomez

• Lead strategic communications for our human resources, public safety and financial affairs departments by writing compelling, persuasive content to inform and support Business Affairs initiatives.
• Supported goals across audiences and channels by collaborating across teams and functions.
• Reached key audiences by building successful internal communications campaigns to inform employees of financial processes, new training opportunities, wellness resources, performance management changes and annual enrollment changes.
• Serve as project manager for website redesign projects, working closely with our web team helping to identify website goals, site functionality, SEO for content development.
• Hire, mentor and supervise work-study students for the department.

• Worked closely with the senior leadership team to produce internal communications for such projects as tuition increases, PeopleSoft updates, year-end reporting and purchasing updates.
• Developed strategic plans for overall communications and website enhancement.
• Built and maintained relationships with key SMEs, advocates and senior leaders to identify new strategies to increase awareness, improve campus perceptions and drive actions related to services.
• Oversee Financial Affairs Training.

• Provided counsel to the dean and associate deans on the school's marketing and public relations initiatives.
• Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and student services.
• Developed data-driven campaigns to increase enrollment in graduate and professional development programs. This included a multi-channel campaign to market a new professional development program, resulting in a significant increase in enrollment at the 10-month mark and surpassing revenue target.
• Generated 20 percent increase in enrollment for the Master of Communication and Information Studies program.
• Identified and capitalized on unmet market needs by bringing in consultants to assist with in-depth customer and market research.
• Led efforts to re-brand and reposition the school as part of the transition into the Big Ten category of leading universities
• Fostered improvements and upgrades in brand-based materials and activities, including a website redesign and a new school magazine (award-winning) to support the brand repositioning program.

• Developed strategic plans to market and promote events, products and services, and managed the implementation of tactics, social media initiatives and web/social media measurement.
• Developed and implemented successful marketing strategies to increase visibility and sales performance of section conferences. Increased overall event website visits, surpassing registration goals.
• Revised the architecture of membership web pages to create a purchase funnel for new and renewing members.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.

• Managed PRSA's communication strategies and programs, including media outreach for major PRSA events and service areas.
• Directed social media efforts, including developing strategies and maintaining assets.
• Generated monthly reports on social media and web analytics to assess campaign effectiveness.
• Built professional relationships with journalists, bloggers, members and media staff by engaging
• Established meaningful connections with journalists, bloggers, members and other content creators through active engagement.

• Public Relations Specialist, Capital Metropolitan Transportation Authority
• Communication Services Coordinator, New Jersey Transit
• Computer Publishing Specialist, University of Texas at Austin
• Media Specialist/Interim Public Information Officer, San Antonio College

Coordinated media events, photo opportunities and press interviews to drive public engagement. Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.