Professional Summary
Overview
Work History
Skills
Affiliations
HONORS AND AWARDS
Timeline

Diane McGraw

McGRAW PRODUCTIONS
West Chester,PA
39
years of professional experience

Results-driven senior executive with over 30 years of leadership in sports, tourism, economic development, and global event production. Expertise in forging public-private partnerships and strategic alliances with government, corporate sponsors, and sports governing bodies. Proficient in policy shaping, stakeholder negotiation, bidding for, hosting and producing global and national sporting events. Skilled in strategic planning and stakeholder engagement. Known for strong decision-making abilities and unwavering focus on achieving measurable outcomes.

Work History

President / CEO / Executive Producer

11 Years 7 Months
McGRAW PRODUCTIONS | 01.2015 - Current
  • McGraw Productions is a sports and entertainment company with expertise in the production and management of branded entertainment, sports tourism and destination marketing. www.mcgrawproductions.com.
  • Implemented innovative marketing strategies, resulting in expanded audience engagement and improved sales performance.
  • Developed strategic initiatives to enhance production efficiency and market reach.

Executive Director of Travel, Tourism & Film

2 Years
COMMONWEALTH OF PENNSYLVANIA | 01.2013 - 01.2015
  • Directed the state tourism and film initiatives, collaborating with 52 tourism promotion agencies to promote Pennsylvania as an international and national tourism destination.
  • Led strategic initiatives to enhance operational efficiency across state agencies.
  • Developed and implemented policies to improve service delivery and compliance standards.
  • Collaborated with stakeholders to align organizational goals with community needs.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Analyzed industry trends and tracked competitor activities to inform decision making.

President / CEO

3 Years
GREATER LOUISVILLE SPORTS COMMISSION | 01.2006 - 01.2009
  • Represented the City of Louisville as a destination for international and national sports events.
  • Oversaw budget management and resource allocation for various sports programs.
  • Drove revenue growth by expanding product offerings and identifying new market opportunities.
  • Represented organization at industry conferences and events.
  • Directed strategic initiatives to enhance regional sports development and community engagement.
  • Fostered partnerships with local organizations to support event planning and execution.

President / CEO

2 Years
LA SPORTS & ENTERTAINMENT COMMISSION | 01.1995 - 01.1997
  • Represented the City of Los Angeles as a destination for international and national sports events and entertainment award shows.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Fostered strong relationships with industry partners to expand business opportunities.
  • Represented organization at industry conferences and events.
  • Devised and presented business plans and forecasts to board of directors.

President / CEO

1 Year
CENTRAL FLORIDA SPORTS COMMISSION | 01.1994 - 01.1995
  • Represented City of Orlando and 5 county area as destination for international and national sports events, enhancing tourism and generating economic impact while fostering positive awareness and PR for city and region.
  • Directed strategic initiatives to enhance regional sports development and community engagement.
  • Fostered partnerships with local organizations to support event planning and execution.
  • Led a team of professionals to drive operational excellence in event logistics and marketing strategies.
  • Spearheaded fundraising efforts, securing sponsorships to support organizational growth and programming.
  • Represented organization at industry conferences and events.

Executive Director

6 Years
PHILADELPHIA SPORTS CONGRESS | 01.1988 - 01.1994
  • Promoted the City of Philadelphia and surrounding counties as a destination for international and national sports events to increase tourism and generate economic impact.
  • Directed strategic initiatives to enhance Philadelphia’s position as a premier sports destination.
  • Fostered partnerships with local organizations to drive tourism and community engagement in sports events.
  • Oversaw budgeting and resource allocation for major sporting events, ensuring operational efficiency and impact.
  • Oversaw event execution, coordinating logistics for large-scale sporting competitions and conventions.
  • Collaborated with local stakeholders to secure major sporting events for the city.

Skills

Sports Tourism & Destination Marketing
Public-Private Partnerships
Marketing & Corporate Partnership Development
Sports Diplomacy & Government Relations
Executive Leadership
Team & Stakeholder Development
Media
Community and Industry Relations
Business Development
Strategic Visioning & Planning
Event Production

Affiliations

  • 1994 FIFA World Cup Soccer, Orlando (Host City Committee)
  • 1994 World Cup Philadelphia Bid Committee (Co-Chair)
  • 1996 US Olympic Soccer Events Committee (Co-Chair)
  • National Association of Sports Commissions (Chair; Founder; Leadership Council)
  • Women's Sports Foundation (Community Advisory Board)
  • Southern California U.S. Olympic Committee (Board of Director)
  • Sr. PGA LA Host Committee (Chairperson)
  • U.S. Field Hockey Federation (Board of Director)
  • Temple University (Sports Advisory Board)
  • Virginia Commonwealth University (Sports Advisory Board)
  • LA Grammy Awards (Host City Chair)

HONORS AND AWARDS

National Association of Sports Commissions Hall of Fame Award (first female and inaugural inductee), Southern New Jersey Sports Hall of Fame Inductee, Artemis Award, Presented by the European-American Women’s Coalition and U.S. Congress Washington DC (2015), Florida Leadership Award by the Central Florida Sports Commission, Orlando, Florida, Designated one of "40 under 40" top executives by the Philadelphia and Orlando Business Journals., Main Line Today Magazine “TOP 20 Power Women, Philadelphia, PA

Timeline

President / CEO / Executive Producer

McGRAW PRODUCTIONS
01.2015 - CurrentRead More

Executive Director of Travel, Tourism & Film

COMMONWEALTH OF PENNSYLVANIA
01.2013 - 01.2015Read More

President / CEO

GREATER LOUISVILLE SPORTS COMMISSION
01.2006 - 01.2009Read More

President / CEO

LA SPORTS & ENTERTAINMENT COMMISSION
01.1995 - 01.1997Read More

President / CEO

CENTRAL FLORIDA SPORTS COMMISSION
01.1994 - 01.1995Read More

Executive Director

PHILADELPHIA SPORTS CONGRESS
01.1988 - 01.1994Read More
Diane McGraw