Diane Ritchey
Houston,USA
Summary
Highly skilled and experienced communications and content executive with execution of communications, public relations, and marketing campaigns that increase brand awareness and deliver ROI. Expert writing and editing skills for producing engaging and results-oriented content. Multiple years of experience collaborating with the national media. Proven top performer with social media. Experience with managing sales and executive meetings and industry events.
Overview
27
27
years of professional experience
Work History
Head of Marketing and Communications – Americas
Zenitel Americas
08.2020 - Current
- Development and execution of Zenitel Americas GTM marketing and executive communications strategy in print, digital, partnerships, affiliates, lead generation, and content channels.
- Localization of global marketing and communications campaigns
- Content creation and design for SEO and AEO, to include sales collateral, case studies, blogs, newsletters, videos, and white papers
- Internal communications writer for corporate leadership team
- Press and media relations strategy and relationships
- Cross-functional work/collaboration with sales and product development teams, external partners, internal leadership team, design agencies, and vendors
- Social media strategy and execution
- Trade show and event planning and execution for 75 annual events, including yearly Sales Kick Off
- Annual marketing budget creation and maintenance
- Management of sales audience and CRM
- Launch and implementation of Zenitel Americas Corporate Social Responsibility Program
Editor in Chief, Content, and Communications
Business News Publishing
05.2009 - 08.2020
- Company Overview: Security magazine
- Execution and management of communications, public relations, and content for the BTB Security magazine brand
- Authored cover stories, leadership pieces, videos, podcasts, webinars, and op-eds
- Executed and marketed annual Security 500 market research report and Most Influential People in the Security Industry report.
- Cross-functional work/collaboration with Sales and Art departments, PR agencies, and subcontractors to produce the leading security industry publication.
- Conference manager for the annual Security 500 conference.
- Management of social media strategy and content.
- Creation, deployment, and management of budget and editorial calendars.
- Managed a team of freelance writers
- Security magazine
Writer
Smarthinking Public Relations Agency
01.2007 - 05.2009
- Researched, wrote, designed, edited, and distributed client marketing materials
- Built and maintained strong relationships with the local and national media
Editor in Chief
Dana Chase Publications
05.1998 - 01.2007
- Company Overview: Appliance and Home Appliance magazines
- Ensured the high-quality production of BTC Home Appliance magazine and BTB Appliance magazine
- Promoted the brands through personal appearances and interviews on local and national television and radio programs
- Developed and maintained strong relationships with the local, national, and international media
- Managed 10 editors, two international correspondents, and three freelance writers
- Appliance and Home Appliance magazines
Education
Bachelor of Arts - Journalism and Mass Communications
University of Wisconsin-Madison
Madison, WIDigital Marketing course - undefined
Digital Marketing Institute
Skills
- Salesforce proficiency
- Experienced in HubSpot marketing strategies
- Engage 121
- Data analysis with Google Analytics
- Proficient in Adobe Suite
- Skilled in Canva graphics creation
Accomplishments
Increased brand awareness with content creation and publication.
Standardized event planning and execution to maximize ROI.
Created a corporate social responsibility program to to improve society and the environment while enhancing the company's brand and accountability.
Localized global marketing campaigns for the Americas sales team to increase brand awareness and sales.
Managed a team of 10 internal editors and external freelance writers.
Affiliations
- Member, American Society for Business Publication Editors
- Volunteer, Houston Food Bank
- Volunteer, Patient Services, Houston Methodist Hospital
- Volunteer, Assistance League of the Bay Area
- Volunteer, Houston Habitat for Humanity
Timeline
Head of Marketing and Communications – Americas
Zenitel Americas
08.2020 - Current
Editor in Chief, Content, and Communications
Business News Publishing
05.2009 - 08.2020
Writer
Smarthinking Public Relations Agency
01.2007 - 05.2009
Editor in Chief
Dana Chase Publications
05.1998 - 01.2007
Digital Marketing course - undefined
Digital Marketing Institute
Bachelor of Arts - Journalism and Mass Communications
University of Wisconsin-Madison
Additional Positions
- Freelance Writer, LRG Marketing, Nyack, NY
- Freelance Writer, Defined Marketing, Pompton Plains, NY
- Public Relations and Communications Coordinator, International Personnel Management Association, Alexandria, VA
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