Summary
Overview
Work History
Education
Skills
Work Experience
Timeline
Generic

Diane Skelton

Foley,AL

Summary

Talented in Business Development with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 25+ years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

21
21
years of professional experience

Work History

Business Development Specialist

Crye Lieke and Flip Flop Vacation Rentals
Gulf Shores, AL
03.2023 - 07.2025
  • Developed and implemented comprehensive strategies for business development, growth, and expansion.
  • Analyzed market trends to identify new business opportunities.
  • Prepared presentations to demonstrate value proposition of services offered by the organization.
  • Researched industry trends, competitor activities and customer preferences to identify areas of improvement and growth opportunities.
  • Created reports on progress made towards achieving organizational objectives related to sales targets.

Business Development

Vacasa
Gulf Shores, AL
09.2021 - 03.2023
  • Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided.
  • Delivered informative presentations to industry professionals, providing valuable information on topics relevant to daily operations and company products and services.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Liaised with high-value accounts, fostering personal relationship and top-of-mind awareness to capture emerging business opportunities early.

Business Development Executive

Meyer Vacation Rentals
Gulf Shores, AL
04.2013 - 09.2021
  • Conducted market research to identify opportunities for growth and expansion.
  • Managed client relationships to ensure satisfaction and promote repeat business.
  • Analyzed customer feedback to enhance service delivery and guest experiences.
  • Coordinated effective sales presentations showcasing vacation rental properties.
  • Cultivated relationships with clients, partners, and vendors to drive successful partnerships.
  • Developed comprehensive growth plans identifying key clients and priority service lines.

Office manager and Sales

Express HealthCare
Foley, AL
08.2010 - 04.2013
  • Managed office operations, ensuring efficient workflow and organization of resources.
  • Oversaw supply inventory, ordering materials to meet daily operational needs.
  • Developed office policies, ensuring compliance with company standards and regulations.
  • Maintained filing system for records, correspondence and other documents.
  • Answered phone calls, responded to emails, routed mail and coordinated courier services.

Customer Service and Sales

Med-South Inc
Northport, Alabama
03.2004 - 08.2010
  • Achieved personal and store sales goals with sound customer service and sales protocol.
  • Provided customer service and sales support to customers over the phone.
  • Adhered strictly to company policies and procedures related to customer service and sales operations.
  • Provided training on best practices in customer service and sales techniques to staff members.

Education

Bachelor of Science - Business Administration

Eldorado College

Alabama Real Estate Broker -

Shelton State Community College

Skills

  • Training and Onboarding
  • Strategic Marketing
  • Verbal and Written Communication
  • Team Recruiting and Hiring
  • Marketing Strategy Development
  • Detail-Oriented
  • Relationship Building
  • Complex Problem Solving
  • Decision Making
  • Brand Development
  • Contract Management
  • Lead Generation Campaigns
  • Market Trends Analysis
  • Salesforce CRM Software

Work Experience

  • Crye Leike and Flip Flop Vacation Rentals 3/2023 - 07/2025 (Flip Flop sold to Southern Vacations 7/2025)
  • Meyer Vacation Rentals - Business Development - 10/2013 - 9/2023 (Meyer sold to Vacasa in 9/2021)
  • Express Healthcare - Foley, AL - Office Manager and Sales - 9/2010 - 10/2013
  • Med South Inc - Customer Service and Sales - 2004 - 2010
  • Realty Executives - Tuscaloosa, AL - Qualifying Broker and Sales Manager - 1993 - 2004

Timeline

Business Development Specialist

Crye Lieke and Flip Flop Vacation Rentals
03.2023 - 07.2025

Business Development

Vacasa
09.2021 - 03.2023

Business Development Executive

Meyer Vacation Rentals
04.2013 - 09.2021

Office manager and Sales

Express HealthCare
08.2010 - 04.2013

Customer Service and Sales

Med-South Inc
03.2004 - 08.2010

Bachelor of Science - Business Administration

Eldorado College

Alabama Real Estate Broker -

Shelton State Community College

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