Diane Wiles
Hampstead
Summary
Seasoned Media Supervisor with 18 years experience in advertising. Excellent communication skills to identify clients' needs and develop successful media strategies. Possesses excellent planning abilities for all media, particularly in digital. Superb negotiation skills. Works well under pressure and thrives under tight deadlines. Analyzes research data and determines best optimizations for client needs. Well-organized, responsive and flexible.
Overview
18
18
years of professional experience
Work History
Media Supervisor
GKV
05.2007 - Current
- Personal responsibilities include strategy, planning and buying for clients with budgets ranging from only a few thousand to multi-million dollars.
- Extensive experience developing Branding (Awareness), Consideration, Lead Generation, Conversion and eCommerce campaigns
- Strategy, Planning, Buying in a multitude of channels, both traditional and digital — print, television, cable, radio, outdoor, and all aspects of digital such as display, native, search and social (Facebook, Instagram, Pinterest, Twitter, LinkedIn, TikTok).
- Led the agency in building paid social advertising with platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok and YouTube.
- Collaborates with many different departments (Account, Creative, Interactive, Social Media, Production) in the planning process to make sure each client's plans are as integrated as possible.
- Manages a team of 3-4 who are responsible for reporting, search planning/buying and social planning/buying.
- Detailed involvement with campaign tracking strategy and reporting, from the development of dashboards, to working with the reporting and analytics team, to assisting with finding key insights.
- Excels in creating and maintaining relationships with advertising partners to stay on top of new ideas and products that are emerging each and every day.
- Continues to stay educated with Google Ads certification (Search, Display, Video) as well as courses for certification in Facebook Blueprint (Facebook Planning/Buying certification), and many digital partner education seminars and webinars.
- Ample experience with media planning and buying research tools such as GfK MRI, Kantar, IMS, SQAD, Google Keyword Planner, SpyFu and SEMRush.
Print Media Buyer
ProMedia
10.2005 - 05.2007
- Planned and bought print media for 7 different casino locations.
- Reconciled invoices
- Learned how to plan/buy radio in local rated and non-rated markets
Education
Bachelor of Science - BusinessAdministration - Marketing And Management
Elizabethtown College
Elizabethtown, PA05.2004
Skills
- Traditional & Digital
- Planning & Buying
- Media Strategy
- Analytical Skills
- Google Marketing Platform
- Strata/SBMS
- Google Analytics
- Digital Direct Marketing
- Paid Search Advertising
- Paid Social Advertising
- Media Negotiations
Timeline
Media Supervisor
GKV
05.2007 - Current
Print Media Buyer
ProMedia
10.2005 - 05.2007
Bachelor of Science - BusinessAdministration - Marketing And Management
Elizabethtown College