DIANE L. IVEY
Atlanta,GA
Summary
Creative writer and content creation specialist with over 20 years of experience in the entrepreneurial and non-profit sectors. Proven expertise in writing, editing, SEO optimization, social media management, and digital marketing. Adept at developing engaging content across multiple platforms, enhancing brand presence, and driving audience engagement. Skilled in project management, event coordination, and fostering community partnerships.
Overview
20
20
years of professional experience
Work History
MARKETING AND NON-PROFIT CONSULTANT
Self-Employed
Boston
12.2022 - Current
- Spearheaded B2B and B2C strategy development, driving revenue growth through targeted marketing and branding initiatives
- Developed and executed comprehensive social media campaigns, resulting in a 40% increase in online engagement
- Directed content creation and distribution across multiple channels, including blogs, newsletters, and social media, increasing brand visibility and engagement
- Implemented SEO and SEM strategies to enhance online presence and drive traffic to the company website
- Managed email CRM systems and implemented email marketing tools, enhancing client and donor retention through customized communication strategies
- Organized and managed promotional events and webinars to increase brand awareness and generate leads.
EVENT MANAGER (INTERIM)
ABCD Boston
Boston
04.2023 - 07.2023
- Successfully led and executed the Field of Dreams Event at Fenway Park, accommodating over 500 participants
- Created detailed timelines and task lists, ensuring deadlines were met
- Managed corporate sponsor relationships and coordinated all event planning and production meetings
- Implemented social media promotion strategies, increasing event awareness by 35%.
FOUNDER & CEO
Lady Dye Yarns, LLC
Boston
06.2010 - 06.2023
- Developed and executed the company's vision, mission, and strategic plan, driving a 175% revenue increase over five years to $650,000 annually
- Created comprehensive marketing campaigns, boosting brand awareness and sales across multiple channels
- Designed and launched an e-commerce website and social media platforms, increasing online sales by 60%
- Created engaging content for social media, achieving a 50% increase in follower growth and engagement
- Authored a chapter in Crafting Dissent: Handicraft as Protest from the American Revolution to the Pussyhats published by Rowan & Littlefield
- Identified market trends and growth opportunities, using data-driven insights for strategic business decisions
- Managed product development, employee recruitment, professional partnerships, and investor relationships.
OFFICE MANAGER/EVENTS AND OUTREACH ASSISTANT
Harvard University, Davis Center for Russian and Eurasian Studies
Cambridge
09.2018 - 05.2019
- Managed event communications by updating the Davis website, Eventbrite, and mailing lists, and maintained the events database
- Created and managed social media content to promote events, increasing attendance by 25%
- Organized public forums to engage stakeholders in discussions regarding outreach initiatives
- Collected and reviewed financial paperwork from event participants and tracked expenses for budget reports
- Coordinated logistics of outreach activities including scheduling, purchasing supplies, and organizing volunteers.
SPECIAL EVENTS PROJECT MANAGER
Eliot School of Fine and Applied Arts
Boston
04.2011 - 12.2013
- Planned and executed all special events for the Eliot School, including the Annual Student-Faculty Show, enhancing the school's visibility and community involvement
- Created targeted marketing materials and promotional content for events, increasing attendance and participation
- Developed and implemented social media campaigns to promote events, resulting in a 30% increase in community engagement
- Communicated with clients to discuss project objectives and requirements, and facilitated meetings with project teams to discuss progress and brainstorm solutions.
ADMINISTRATIVE COORDINATOR
The Boston Foundation, StreetSafe Boston Initiative
Boston
10.2008 - 04.2011
- Organized and coordinated various internal and external events to support the initiative's mission and objectives
- Developed project plans, tracked progress, and reported results to stakeholders
- Served as liaison between vendors, suppliers, clients, and staff members
- Answered and managed an average of 60 emails per day, ensuring prompt and accurate responses
- Provided comprehensive administrative support, including office supply management, vendor coordination, and HR support.
PROGRAM MANAGER
City Year Boston
Boston
08.2004 - 06.2006
- Mentored a diverse team of 14 young corps members, guiding their community service efforts in Boston
- Built and maintained relationships with community partners, including schools, after-school programs, community organizations, and corporate sponsors
- Managed high-impact service projects, creating detailed project plans and ensuring successful execution
- Developed and implemented project management processes, producing accurate program status reports and ensuring on-time, within-budget delivery.
Education
MASTER OF PUBLIC ADMINISTRATION IN NON-PROFIT MANAGEMENT -
Suffolk University
05.2008
BACHELOR OF ARTS IN POLITICAL SCIENCE AND MASS COMMUNICATIONS -
Georgia College & State University
12.2001
Skills
- Project Management
- Writing and Editing
- Marketing and Branding Expert
- Event Planning and Management
- Content Creation
- Social Media Engagement
- Email and SMS Marketing
- SEO and SEM Strategies
- Customer Relationship Management (CRM) Software
- Asana, Basecamp, Mondaycom
- Microsoft Office 365 & Google Suite
Timeline
EVENT MANAGER (INTERIM)
ABCD Boston
04.2023 - 07.2023
MARKETING AND NON-PROFIT CONSULTANT
Self-Employed
12.2022 - Current
OFFICE MANAGER/EVENTS AND OUTREACH ASSISTANT
Harvard University, Davis Center for Russian and Eurasian Studies
09.2018 - 05.2019
SPECIAL EVENTS PROJECT MANAGER
Eliot School of Fine and Applied Arts
04.2011 - 12.2013
FOUNDER & CEO
Lady Dye Yarns, LLC
06.2010 - 06.2023
ADMINISTRATIVE COORDINATOR
The Boston Foundation, StreetSafe Boston Initiative
10.2008 - 04.2011
PROGRAM MANAGER
City Year Boston
08.2004 - 06.2006
MASTER OF PUBLIC ADMINISTRATION IN NON-PROFIT MANAGEMENT -
Suffolk University
BACHELOR OF ARTS IN POLITICAL SCIENCE AND MASS COMMUNICATIONS -
Georgia College & State University