DIANIA DICKERSON
South Jordan,UT
Summary
Accomplished marketing and media specialist ready to tackle new responsibilities in the automotive industry. Over twenty years of experience helping clients establish media goals and launching new advertising campaigns. Knowledgeable of digital, social and print media alongside a strong understanding of automotive advertising and operations.
Overview
25
25
years of professional experience
Work History
Associate Media Director
Saxton Horne Communications
11.2017 - Current
- Led team of 10+ employees including Social Media, Direct Response, Digital and Traditional Media employees, with primary goal of creating omni-channel approach.
- Worked cooperatively with account management and creative teams to implement successful advertising campaigns, reaching intended audience and increasing sales.
- Streamlined workflow processes across entire agency for increased efficiency, leading to better allocation of resources and improved project outcomes.
- Maintained relationships with media vendors fostering trust and ensuring long-term partnerships.
- Worked directly with 3rd-Party vendors including negotiation, placement and reporting.
- Worked closely with PureCars on management, analysis and optimization of paid campaigns to achieve performance goals with emphasis on tracking and reporting.
President
Selph Communications Inc.
11.2013 - 11.2017
- Developed strong relationships with media partners to secure favorable rates and placements.
- Negotiated, placed and reconciled terrestrial and digital media across 100+ markets.
- Worked with outside creative agency to produce video and audio.
Senior Media Planner / Buyer
Saxton Horne
08.2010 - 11.2017
- Strategized, negotiated and purchased media for Automotive and Sports & Entertainment clients.
- Led traditional media team to implement planning strategy for all dealerships; including research, media calendars, presentation and meeting format.
Senior Media Planner/Buyer
Integrated Marketing Group
01.2008 - 08.2010
- Specialized in consumer and business-to-business advertising within natural foods and products industry.
- Negotiated, placed and invoiced SEM, digital display, print and national radio.
- Developed strong relationships with key industry partners, securing favorable rates and placements for client campaigns.
Media Planner/Buyer
Richter7
01.2004 - 01.2008
- Worked closely with clients and media director to plan and purchase digital, print, radio and television nationally and locally.
- Expanded local and national media knowledge base through exposure from variety of clients such as Polynesian Cultural Center, Hogle Zoo, Zion's Bank and Questar Gas.
Media Buyer
Selph & Smith Communications
01.1999 - 01.2004
- Placed radio in markets across U.S
- Gained local notoriety as strong negotiator with strong media relationships.
Skills
- Strategic Planning
- Leadership Abilities
- Creative Problem Solving
- Vendor Management
- Digital Marketing
- Analytics
- Organization
- Media Buying
Timeline
Associate Media Director
Saxton Horne Communications
11.2017 - Current
President
Selph Communications Inc.
11.2013 - 11.2017
Senior Media Planner / Buyer
Saxton Horne
08.2010 - 11.2017
Senior Media Planner/Buyer
Integrated Marketing Group
01.2008 - 08.2010
Media Planner/Buyer
Richter7
01.2004 - 01.2008
Media Buyer
Selph & Smith Communications
01.1999 - 01.2004
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