Sports
DIANNA LEIGH
Greater Philadelphia Area,PA
Summary
Knowledgeable Senior Leader with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results.
Overview
20
20
years of professional experience
Work History
Director Corporate Meetings & Travel
LMC, Inc.
05.2021 - Current
- Develop and implement a bold, innovative, and comprehensive in person, hybrid, and virtual events strategy aligned with Apollo’s brand, products, and business objectives
- Oversee the end-to-end strategy, planning, and execution of events, including budgeting, logistics, programming, vendor management, integrated campaign planning, and flawless on-site execution
- Build and execute sponsorship and partner strategies, including identifying potential partners and negotiating agreements to enhance event reach and impact
- Collaborate with leadership to develop a total investment and return strategy
- Manage a direct report, an events marketing contractor, and an event planning agency
- Collaborate with internal teams, such as Communications, Demand Gen, Sales, Product Marketing, DevRel, and Customer Marketing
- Partner with senior leadership to define clear event goals, develop success metrics, evaluate outcomes, and communicate insights to inform future event strategies
- Leverage analytics tools and attendee behavior data to optimize event performance and enhance engagement
- Build and maintain relationships with external partners, sponsors, and vendors to elevate event quality and reach
- Work with speakers, panelists, and content creators to develop compelling, audience-focused event content
- Innovate on the attendee experience, using technology and creative concepts to engage and delight audiences
- Monitor industry trends and competitor activities to keep Apollo’s events at the cutting edge
Senior Account Manager
ASHFIELD EVENT EXPERIENCES
09.2019 - 05.2021
- Responsible for managing the team in the delivery of all events meeting the client’s business objectives in line with the company’s quality and service levels
- Maintaining close liaison with key client contacts working in partnership with them to meet their business objectives
- Growing the account vertically through several core skills for event delivery, quality and meeting the client’s business objectives
- Advise clients on the best event strategy and means to achieve their business objectives from a program, message delivery, content, and communications perspective for all events
- Adding value to clients’ events through advising on beneficial additional services; creative ideas; business solutions and negotiation with 3rd party suppliers to achieve maximum contribution
- Assist with the compilation of comprehensive and informative written proposals for existing client new business with support from sales and marketing where necessary
- Gather knowledge of clients’ products to benefit the quality of projects operated, and achieve a better understanding of the client’s business, and communicate relevant information to the team
- Responsible for the overall financial management of each event by working closely with the Account Manager and Account Executives to ensure the expected revenues and margins are met in line with the agreed contribution target
- Producing and updating the monthly business plans and forecasts for Business on the Books (BOB) in accordance with company policy with support from the Finance Executive
- Responsible for meeting and exceeding the team’s business plan target and productivity levels
- Exercising management support and guidance over the account team, to achieve their operational objectives through encouraging, advising and liaising with them
- Motivating, training, and developing account team with the support of service departments in line with staff development plans
Director of Meetings, Exhibits, Travel & Grants
GLOBUS MEDICAL, INC.
10.2017 - 09.2019
- Drove the overall strategy of all event related programs, and continually evolve and innovate to meet the challenges of a high-growth organization
- Built high-performing teams and facilitate communication across direct reports to meet and exceed all global tradeshows and meetings expectations
- Responsible for management of $10M global meeting, tradeshow, and travel budget
- Streamlined event platform solutions and operations by using technologies and tools to reduce costs and improve efficiencies
- Represented the Global Events Organization as required across the company, and while working with vendors, partners, and customers
- Guided direction for planning of demand generation activities, events, and related program needs to drive awareness and pipeline needs
- Knowledge of conceptualizing and implementing sales pitch presentations to senior executives and C-Suite leadership
- Initiated ROI evaluation and post reports for all events to analyze effectiveness and aid in future planning
- Identified, developed, and implemented SOP’s and standard practices and process improvements across meetings, tradeshows, travel, and grants team
- Ability to drive decision making and gather input from cross functional teams including global to inform strategic plans
- Collaborated with Creative Services, Marketing and Business Units to strategize marketing efforts across functions
- Built programming around compliance regulations and monitor regularly
- Identified opportunities for team members’ growth and provides ongoing performance evaluations addressing creative quality, client development and profitability, collaboration with other teams
- Designed and developed new exhibit booth and branding that supports the corporate strategy
- Initiated and successfully implemented new global travel platform
Strategic Account Manager/Senior Program Manager
MEETINGS & INCENTIVES WORLDWIDE
05.2015 - 10.2017
- Leader of client strategic meetings management relationship as it relates to account implementation, client retention, contract management, financial analysis in support of profitability and growth, and overall account performance
- Developed Master Service Agreement and Letters of Intent
- Oversaw planning of all programs, provide training, support, and leadership to operations team
- Owner of overall service delivery strategies and measurement of results
- Participated in client meetings, presentations, and annual business reviews to explain operational processes, review contractual statistics and workload, and resolve challenges
- Identified opportunities to use global technology tools and new processes
- Created and managed budgets and financials including billing, payment, and profitability
- Increased revenue by Up-Sell and Cross-Sell of products and services that meet the client needs
- Developed strategic partnerships and evaluated preferred supplier programs, assess, and recommended areas of improvement
- Oversaw the implementation of new business, worked closely with implementation team to ensure customer expectations are met
- Assigned as a Senior Program Manager on the new account and trained with their internal event team
- Designed, planned, and executed all executive level program meeting logistics including contract negotiations, audio visual and room sets, food and beverage management, décor and entertainment selection and on-site event management
- Led all team communications with clients including production of timelines, meeting resumes, agendas and show flows
- Worked with internal departments, Air, Program Coordinators, Sourcing and Web Designers to ensure flawless program execution in full compliance with HCP guidelines
- Managed RFP process for all vendors to allow for the best services at the most effective pricing model
- Clearly & effectively communicated to each vendor the goals & objectives of the event and the requirements and specifications of the meeting
- Negotiated all cost savings and manage vendor payment/reconciliation process
Communication Specialist
SIEMENS HEALTHCARE
09.2011 - 05.2015
- Developed and drove market communications strategy including development of promotional content
- Team liaison working directly with Legal, Procurement, Regulatory and Compliance to streamline reporting process for event managers
- Drove market communications strategy including development of promotional content
- Developed and produced National Sales Meeting presentations for SVP, Clinical Products & Customer Relationship Management
- Worked directly with Regulatory and Compliance to streamline and implement the reporting process within the Physician Financial Transparency Reports
- Developed standard operation procedures for event management team
- Managed event budgets, saving an overall 15% in FY14 by effectively managing vendors
- Led the creation of the 2014 Innovations for IT Expo Partner/Sponsorship registration website that raised $468k in sponsorships, $118k higher than our goal
- Worked closely with senior management and key internal stakeholders to develop program content and agenda development
- Developed and monitor program surveys to capture data to further enhance future programs
- Consultant to Germany for all customer facing meetings being held in the US
- Created program summaries for key events to be distributed to all stakeholders and executives
- Siemens committee member which joined forces with Stand Up to Cancer and launched The Baton Pass, a campaign to support SU2C's innovative, accelerated cancer research, which raised and donated $1M
- Volunteered at the 2015 Stand Up to Cancer telethon in Los Angeles, CA
- Completed a project plan to improve Siemens Events internet website
- US Brand Campaign Cross Functional Task Force member
- Planned and executed all meeting logistics, including contract negotiations, audiovisual and room sets, food and beverage management, décor and entertainment selection and on-site event management
- Led the execution of product launches, sales discovery meetings and planning sessions with Siemens executives
- Coordinated budget development, monitored, managed, and processed all financial paperwork and approvals including, vendor set-up, purchase orders and invoices
- Worked directly with Procurement, Legal and Compliance departments to ensure meetings and events follow company policies and procedures
- Developed procedures and templates to simplify process for department on compliance controls and activities
- Delivered reporting to management on compliance violations, measurement of team performance on all compliance controls, analysis and program recommendations to management
- Prepared and delivered monthly status reports to Vice President of Corporate Communications
Program Manager (Pfizer Account)
BCD MEETINGS & INCENTIVES
09.2010 - 09.2011
- Responsible for Healthcare Provider program development, planning, execution of both domestic and international programs
- Adhered to client policy on financial and compliance controls for all meetings
- Budget development, management, reconciliation and audit reporting
- Initiated and monitored client billing and invoicing with vendors
- Adhered to all deadlines, turnaround timelines and compliance requirement
- Determined and arranged detailed program needs (i.e. room set-up, function times, audio visual, menu selections, on-site/off site events and activities, DMC operations, special events, ground transfers, room deliveries, VIP needs)
- Hosted weekly update calls with all clients with timeline outlining all planned program details
- Ensured internal and external reporting requirements are met
Education
Bachelor of Arts - Sociology
University of Delaware
Newark, DESkills
- Strategic planning
- Relationship building
- Business strategy
- Cross-functional team leadership
- Decision-making
- Verbal and written communication
- Creativity and innovation
- Budget management
- Charismatic leader
- Partnerships and alliances
Interests
Golfing
Vacationing at the Beach
My Boys Sporting Events
Software
Microsoft Office
Cvent
Passkey
Concur
Salesforce
HubSpot
Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceHealthcare benefitsStock Options / Equity / Profit Sharing401k matchPaid sick leaveWork from home optionWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"Nobody's gonna hit as hard as life. But it ain't about how hard you can hit. It's about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That's how winning is done."
Rocky Balboa
Timeline
Director Corporate Meetings & Travel
LMC, Inc.
05.2021 - Current
Senior Account Manager
ASHFIELD EVENT EXPERIENCES
09.2019 - 05.2021
Director of Meetings, Exhibits, Travel & Grants
GLOBUS MEDICAL, INC.
10.2017 - 09.2019
Strategic Account Manager/Senior Program Manager
MEETINGS & INCENTIVES WORLDWIDE
05.2015 - 10.2017
Communication Specialist
SIEMENS HEALTHCARE
09.2011 - 05.2015
Program Manager (Pfizer Account)
BCD MEETINGS & INCENTIVES
09.2010 - 09.2011
Bachelor of Arts - Sociology
University of Delaware
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