Dianna Mulligan
Mt. Pleasant,SC
Summary
Drawing from a dynamic blend of experiences as a successful online reseller and an instrumental contributor within a Fortune 500 technology company, offers a distinctive perspective on sales management. With a proven track record in large account management, excels in cultivating strong customer relationships, implementing creative marketing strategies, and making decisive, self-directed decisions.
Overview
25
25
years of professional experience
Work History
E-commerce Reseller
Self-Employed
01.2013 - Current
- Drove consistent sales growth, expanding product catalog and optimizing pricing strategies, leading to 25% increase in sales over last five years
- Provided exceptional customer service, earning eBay Top Rated Reseller status and maintaining 100% Five Star rating with 1800+ reviews
- Created compelling product listings, resulting in 5 million+ quarterly listing impressions through effective SEO techniques
- Leveraged social media and online marketing tools to promote listings, increasing organic impressions by 23%
- Strategically procured diverse inventory from liquidation vendors, auctions, and estate sales, identifying sought-after, premium items with high return-on-investment for resale. Resulted in 400% year-over-year sales growth in largest store category
- Expanded resale business by exploring other online marketplaces and diversifying product categories, resulting in additional sales and customer segmentation across seven 3rd-party online platforms
- Managed shipping efficiently, achieving 11% YoY shipping cost decrease for increased profitability.
Distribution Account Manager
Lexmark
04.1999 - 07.2012
- Led sales for Lexmark top distribution partner, Ingram Micro, significantly boosting overall revenue and consistently exceeding revenue goals. Recognized with eight Lexmark President's Club invitations and two Top Sales Rep Yearly awards
- Promoted value proposition to distributor sales and marketing teams, conducting quarterly sales training for hundreds of representatives
- Fostered consultative relationships and senior-level connections across stakeholders
- Collaborated with large account sales teams on product rollouts. Engaged in coordination meetings with key end user accounts across multiple vertical markets, ensuring product availability and customer satisfaction
- Worked with channel team to drive SMB sales through reseller partners. Actively engaged reseller partners at distribution trade shows and events
- Coordinated with supply chain management for optimized product allocation. Led weekly distributor product management and supply chain calls for long-lead time container forecasting.
- Monitored buyer sheets to make product recommendations and prevent backorders
- Managed product marketing with substantial development funds budget. Oversaw fund allocation, program implementation, and performance monitoring. Directed participation in Ingram's premier vendor programs, including President’s Club and management of on-site market development staff
- Administrated end-user opportunity reporting, market share analysis, product forecasting, special bid pricing implementation, new part number set up, accounts receivable and marketing claims.
Education
Bachelor of Arts - Graphic Design
West Chester University of Pennsylvania
West Chester, PASkills
- Key Account Management
- Consultative Selling
- Revenue Generation
- Sales Lifecycle Management
- Social Media Marketing
- Microsoft Office Proficiency
- Inventory Management
- Sales Presentations
Timeline
E-commerce Reseller
Self-Employed
01.2013 - Current
Distribution Account Manager
Lexmark
04.1999 - 07.2012
Bachelor of Arts - Graphic Design
West Chester University of Pennsylvania