Didier Le Vu
Miami,FL
Summary
RESULTAT-ORIENTED, DYNAMIC AND EXPERIENCED
SALE AND FRANCHISE DIRECTOR
Accomplished Sale Director offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
34
34
years of professional experience
1
1
Certification
Work History
CEO, HEAD OF RETAIL
MAKAI LIFESTYLE, FL
01.2017 - Current
- Setup and created company in Miami, Florida. Sister Company of Camaieu France.
- After 1st year I reached target and 2nd year increase by 4% profit.
- Open 6 partnerships (shop in shop, Multi brands shop in USA and one in Dubai).
- Worked in Franchise model.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- I am on charge all financial and sale and recruitment aspect.
- Coached, developed and motivated team to achieve revenue goals.
- Implemented creative sales and marketing strategies to assist sales team with reaching targets.
- Employed cold calling, prospecting and networking to land new customers and penetrate new markets.
- Created and delivered in-depth sales presentations to potential customers.
- Managed employee payroll, hiring, termination and training to ensure maximum productivity.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Secured sales targets by building successful sales teams, preparing yearly sales and marketing budgets and implementing strategic action plans.
- Conducted market research and reported on competitors.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Optimized sales and marketing directives by closely monitoring employee progress, reviewing regional and local markets and effectively managing inventories.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Exceeded sales goals by 4% using consultative and value-driven approach
- Set up different show (Magic in Vegas…).
- Created Validated full collection with my designer.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Leveraged trends in customer trends and marketplace verticals to shape solutions and approaches.
- Maximized sales by efficiently managing 4 sales representatives.
- Increased sales from various channels.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Used change methodologies to increase sales and led projects for increased productivity.
- Drove profitability with thorough financial analysis and strategic decision making.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Managed financial, operational and human resources to optimize business performance.
VP Franchise Director
CAMAIEU
09.2012 - 09.2016
- CAMAIEU is first French woman Fashion company in France, I Managed 4 Area Managers, 17 countries, 130 stores, $299,000,000 operation by coordinating all supervisory responsibilities, including forecasting, inventory control, Kaizen events, community support, performance evaluations, process improvements, payroll, budgeting, promotion planning and maintenance.
- Increase profit by 6%.
- Member of International Board.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Managed multi-million dollar budgets responsibly, achieving cost savings and ensuring resources were allocated effectively.
- Conducted individual Brand manager reviews to determine training needs and improve sales performance.
- Evaluated leads obtained through direct referrals, lead databases and cold calling.
- Maintained and verified accurate records of pricing, sales and activity reports submitted by Brand managers.
- Recruited Brand managers based on criteria agreed upon by Franchisee Owner.
- Created sales volume reports to reflect overall business trends and business vertical trends
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Coached, developed and motivated team to achieve revenue goals.
- Established sales goals and strategies that contributed to increased growth in sales and profitability.
- Cultivated strong professional relationships with Franchisee to drive long-term business development.
- Implemented creative sales and marketing strategies to assist Brand Manager with reaching targets.
- Created presentation materials for sales, customer relations and management purposes.
- Employed cold calling, prospecting and networking to land new Franchisee and penetrate new markets.
- Created and delivered in-depth sales presentations to potential Franchisee.
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Optimized sales and marketing directives by closely monitoring employee progress, reviewing regional and local markets and effectively managing inventories.
- Exceeded sales goals by 4% using consultative and value-driven approach.
- Leveraged rapport with key retail account leadership to up-sell vendor partnerships.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Maximized sales by efficiently managing 6 Regional managers.
- Increased sales from various channels.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- (Specific product for Middle East and Asia.
- Developed and significantly grew assigned territory 30% within first year.
- Used change methodologies to increase sales and led projects for increased productivity.
- Coordinated Daily Field Reports (DFRs) and distributed to Franchisee.
COUNTRIES DIRECTOR
PROMOD
12.2006 - 08.2012
- PROMOD is second French woman Fashion company in France, I Managed 130 Stores managers in 16 countries, $240,000,000 operation by coordinating all supervisory responsibilities, including forecasting, inventory control, community support, performance evaluations, budgeting.
- Maintained inventory/shrink rating of less than 0.1%.
- Consistently achieved 2% sales increase over forecast.
- Built sales to over $240,000,000 by effectively rolling out new programs across 250 regional stores.
- Increased import sales by 10% through relationship development with new companies and shareholders.
- Secured deals with 50 stores within Middle East and central Asia region within just 8 months.
- Conferred with technical and administrative staff to devise and implement corrective actions.
- Ensured compliance with donor regulations through thorough documentation practices and timely reporting submissions.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Authored and updated production reports and personnel records to facilitate operational decisions.
- Streamlined operations while administering all reporting and compliance procedures for site consisting of 30 managers and 2500 total employees.
- Boosted revenues by delivering effective sales training, issue resolution techniques and staff mentoring on company's web-based collections system.
Director
MERCURE INTERNATIONAL OF MONACO / Monaco
11.1997 - 04.2006
- was in charge of full country and overseas Departments, Recruitment, Trainings of team leaders.
- Store was Corporate in Paris, south of France and French overseas departments.
- 40 stores, 3 area manager and 3 countries operation manager
- Turnover was $145,000,000 and my target was $143,000,000 first year, after increased by 3% every year.
- Planned and implemented strategies to grow revenue.
- Developed and presented new ideas and conceptualized new approaches and solutions.
- Analyzed problematic situations and occurrences to provide solutions and facilitate company survival and growth.
- Implemented and prepared comprehensive business plans to expand business.
- Guided and motivated staff to drive maximum performance.
- Coordinated activities with other departments to expedite work and improve interdepartmental performance.
- Managed staff, financials and key performance indicators to facilitate business operations.
- Successfully improved employment turnover through creating incentive and training programs
- Met with stakeholders to address issues and implement solutions.
- Built strong referral network to generate new business opportunities.
- Worked with department managers to formulate annual budgets.
- Researched and negotiated pricing to reduce cost of equipment and supplies.
- Drafted mission and vision statements to outline objectives and motivate employees.
- Generated reports to review data and issue corrective actions for improvements.
- Leveraged market knowledge and studied competitive landscape to drive revenue.
- Recommended corrective actions to conform to quality specifications.
- Developed and implemented strategic sales plan to accommodate corporate goals.
- Partnered with staff to create professional development plans to support personal and business growth.
Senior Regional Manager
QUIKSILVER
11.1992 - 10.1997
- .opened first Corporate Boardrider in Paris on Champs Elysees, and after 5 more in Paris.
- After 2 years my Area reach targets in term of number of stores and profitability.
- 52,000,000 and target was $48,000,000.
- I managed 5 General Manager and 110-team member.
- Full PNL.
- Choice and negotiated location for future opening.
- Delegated work to staff, setting priorities and goals.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Developed and mentored team members to provide hospitable, professional service while adhering to establish service models.
- Coordinated work schedules and distributed tasks to 110 employees in 5 Stores.
- Identified business issues, creating customized solutions for individual problems.
- Conferred with business leaders to evaluate business needs and implement operational improvements.
- Forecasted trends in expected business levels and adjusted labor and inventory to match expectations.
- Reviewed monthly financial results with partners to identify opportunities to improve profitability.
- Led training initiatives to improve employee performance and bottom-line business results.
- Expanded global footprint by building launch plans into international locations.
- Established and created training programs to enhance employee knowledge of best practices, resulting in improved customer satisfaction.
Senior Retail Manager
Decathlon, Antibes
06.1990 - 10.1992
- was in charged of water sport activities and mountain.
- After 5 years my departments pass from 25th place to 4th place in global network (300 stores).
- Turnover from 4 million Euros to 11.5 million Euros.
- Set up and follow PNL.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Communicated with managers of other departments to maintain transparency.
- Worked closely with sales associates to complete tasks.
- Decreased inventory shrinkage, drive-off and daily cash discrepancies by closely monitoring daily operations.(-10%).
- Followed safety protocols and company processes and procedures.
- Successfully drove new product lines to increase annual profits by 15%.
- Performed opening and closing duties as part of management team and handled cash management.
- Supported shrinkage and safety awareness, reviewed sales and inventory data, identified trends and prepared reports for management.
- Kept department on-target to meet sales and profit objectives by minimizing waste and pursuing revenue generation opportunities.
- Supervised 20 full-time and 5 part-time employees.
- Cultivated talented team of departmental employees through outstanding mentoring, coaching and teaching skills.
- Developed and recommended department operating budget and kept expenses within budget.
- Modeled supportive leadership qualities, motivating staff to achieve department goals and promote staff participation and team building.
- Utilized excellent math skills to maintain accurate inventory levels.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Calculated expenses and overhead to remain profitable and competitive.
- Executed targeted merchandising and promotional plans to meet department sales goals.
Skills
- Franchise World Detail-Oriented Sales Forecasting
- Communications Management Market Research Analysis Budget Forecasting
- Business Planning Pricing Strategies Market Tracking
- Recruitment of new partnership Trade Show Coordination Franchise Development
Certification
High Scool : French School Rene Descartes (Ivory Coast). Math's and Biology. June 1986
Business School of Toulouse : international business and Master in marketing. may 1990
English: # # # # Full Professional
Spanish:# # Limited SPORT
Surf Snowbird Scuba diving Skydiving
Languages
Timeline
CEO, HEAD OF RETAIL
MAKAI LIFESTYLE, FL
01.2017 - Current
VP Franchise Director
CAMAIEU
09.2012 - 09.2016
COUNTRIES DIRECTOR
PROMOD
12.2006 - 08.2012
Director
MERCURE INTERNATIONAL OF MONACO / Monaco
11.1997 - 04.2006
Senior Regional Manager
QUIKSILVER
11.1992 - 10.1997
Senior Retail Manager
Decathlon, Antibes
06.1990 - 10.1992