Diedre Senatra
Commercial Genetics and Genomics Expertise
Happy Valley,OR
Summary
Strategic innovator with 25 years of experience in genetics and genomics. Skilled in market and business analysis to identify areas of optimization. Unique perspective of the genetics and genomics ecosystem through breadth of partnerships. Motivational leader that recognizes individual strengths and aligns people toward vision and strategy. Scientific education, LEAN process engineering and a breadth of experience equate to strong strategic planning, successful implementation and optimal outcomes.
Overview
25
25
years of professional experience
1
1
LEAN Bronze Certification
Work History
Sr. Vice President of Commercial Strategy
CancerIQ
National (Remote), Oregon
12.2023 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Enhanced company performance by implementing new strategies and streamlining operations.
- Identified opportunities to improve business process flows and productivity.
- Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
- Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.
- Influenced organizational change initiatives that resulted in significant improvements in workplace efficiency and employee satisfaction.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Formulated and executed strategic initiatives to improve product offerings.
- Initiated strategy to drive company growth and increase profitability.
Director of Strategic Partnerships
Genome Medical
National
08.2021 - 11.2023
- As a Flagship role, created corporate infrastructure with cross functional teams to optimize strategic partnership opportunities.
- Successfully retained, grew and developed large, complex partnerships across a multitude of genetics and genomics partnerships.
- Working with C-Suite, Steering Committees, and high-level leadership to drive corporate alliances.
- Developed long term strategies aligned to the needs of partners in bio-pharma, labs, employers and health-systems.
- Leading the acquisition of channel partnerships by creating mutually beneficial agreements and aligning corporate strategies.
- Analyzing market demands to align corporate goals and strategic vision.
- Shared experience and expertise to evolve digital risk assessment tools and services for optimal output and margins.
- Lead LEAN innovation strategies with consulting team.
- Lead sales training with client success team.
Women's Health Expert/LEAN Process Engineer
Myriad Genetic Laboratories
Oregon
09.2018 - 02.2021
- Top 15% performance by retaining and growing depth in key women's health accounts including Breast Imaging and Women's Health Centers.
- Established end to end hereditary cancer risk assessment programs using LEAN process engineering.
- Presented to C-Suite and Key Decision Makers to establish large partnerships and align goals.
- Optimized cross functional teams internally and externally to achieve partnership goals.
- Established Key Opinion leaders and speakers (provider and patient).
Strategic Account Manager/LEAN Process Engineer
Myriad Genetic Laboratories
Pacific Northwest
07.2014 - 08.2018
- Partnered with Account Executives and Medical Specialists on key accounts to establish end to end hereditary cancer risk assessment programs.
- Achieved LEAN certification to improve process engineering skill set.
- Responsible for the exponential growth of key accounts in Breast Imaging, Women's Health, Oncology and Gastroenterology.
- Presented to C-Suite and Key Decision Makers to in order to align goals and create high priority partnerships.
- Responsible for managing, developing, and retaining the highest revenue accounts in the company.
- Managed cross functional teams both internally and externally to reach shared goals of the partnership.
Oncology Strategic Account Manager
Myriad Genetic Laboratories
Western US
08.2012 - 06.2014
- As the 2nd Oncology Strategic Account Manager, my role was to innovate optimal strategies to establish high performing hereditary cancer programs in large oncology practices and cancer centers.
- Worked with leaders of ASCO and the NCCN to demonstrate success of guideline implementation in community programs: Breast Imaging, Cancer Centers and Gastroenterology.
- Top Revenue Performer in Strategic Account growth and retention.
- Presented to C-Suite and Key Decision Makers to establish strategic partnerships and collaborative engagements.
Oncology Product Consultant
Myriad Genetic Laboratories
Northern CalifornIa
09.2010 - 07.2012
- Drove company wide strategy in Gastroenterology through a partnership with the NCCN.
- Established hereditary cancer programs in large cancer centers and breast centers.
- Created community thought leader forums to deepen partnerships and drive exponential market share and growth.
- Partnered with Key Opinion Leaders and established Physician Speakers to drive depth.
- Lead nationwide initiative in retention and growth.
- Top Revenue Territory, Presidents Club, Area Achievement Awards.
Area Manager-Northern California Area
Myriad Genetic Laboratories
Northern California, Nevada, Hawaii, Utah
07.2007 - 08.2010
- Coached an award winning team in Oncology.
- Piloted the first Breast Imaging program that became a national initiative.
- Optimized individual strengths to create a cohesive and driven group of account executives.
- Lead 5/7 Account Executives to President's Club.
- Aligned team to common goals by establishing data driven strategies and skill set building.
Account Executive
Myriad Genetic Laboratories
Southern California
06.2001 - 06.2007
- Innovated new approaches that became standard strategies nationwide.
- First military health system pioneer.
- Pioneered partnerships with GC's to improve access and maintain positive relationships.
- Top 15% Revenue Performance.
- Turned 2 under performing territories into top performers.
Education
Bachelor of Science - Biology, Molecular Biology, Forensic Science
Westminster College
Salt Lake City, UT06.2000
Skills
- Strategic Planning and Execution
- Cross-Functional Alignment
- C-Suite and Key Decision Maker Partnerships
- Project Design Optimization
- Motivational Coaching
- Market Analysis and Product Innovation
- LEAN Process Engineering
- Building Infrastructure
- Strategic Partnership
- Developing Partnerships
- Customer Needs Assessments
- Account Growth
- Goal Strategizing
- Sales and Marketing
- Strategic Consulting
- Competitive Analysis
- Brand Messaging
- Customer Retention Strategies
- Corporate Communications
- Business Objective Analysis
Certification
LEAN Bronze
Timeline
Sr. Vice President of Commercial Strategy
CancerIQ
12.2023 - Current
Director of Strategic Partnerships
Genome Medical
08.2021 - 11.2023
Women's Health Expert/LEAN Process Engineer
Myriad Genetic Laboratories
09.2018 - 02.2021
Strategic Account Manager/LEAN Process Engineer
Myriad Genetic Laboratories
07.2014 - 08.2018
Oncology Strategic Account Manager
Myriad Genetic Laboratories
08.2012 - 06.2014
Oncology Product Consultant
Myriad Genetic Laboratories
09.2010 - 07.2012
Area Manager-Northern California Area
Myriad Genetic Laboratories
07.2007 - 08.2010
Account Executive
Myriad Genetic Laboratories
06.2001 - 06.2007
Bachelor of Science - Biology, Molecular Biology, Forensic Science
Westminster College