Diego Cantu
Palmetto
Summary
Dynamic and dedicated professional with a strong passion for sports media, offering years of experience as a radio show host and in production roles. Proven ability to captivate and engage audiences, supported by extensive customer interaction expertise that enhances communication skills. Eager to expand knowledge and contribute innovative ideas within the industry. Recognized for enthusiasm, adaptability, and a commitment to delivering exceptional content and experiences.
Overview
6
6
years of professional experience
Work History
Sports Commentator
Bethany College
09.2025 - 12.2025
- Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
- Built broadcast storylines to interest listeners and grow station audience.
- Introduced upcoming broadcasts and guided audience through entertainment.
Radio Talk Show Host
Bethany College
10.2022 - 12.2025
- Facilitated live coverage of special events, promotions, and sports matches.
- Engaged listeners through social media platforms to increase station visibility.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Research sports statistics to ensure the distribution of accurate information on the podcast
Assistant Store Manager
Lids Locker Room
05.2023 - 08.2023
- Managed inventory levels and organized stockroom for optimal efficiency.
- Developed visual merchandising displays to enhance customer engagement.
- Resolved customer inquiries and provided excellent service support.
- Oversaw daily cash handling procedures, reconciling discrepancies as necessary.
- Engaged with customers on a regular basis
- Held role for 3 months because of school commitments.
Assistant Store Manager
KickzR4us
02.2021 - 07.2022
- Coached employees on customer service and selling techniques.
- Held employees accountable and corrected issues to achieve high standards.
- Used proven customer engagement techniques to increase sales.
- Communicated expectations, policy changes, new initiatives, and product knowledge to employees.
- Built employee knowledge with training and mentoring.
- Operated cash register and POS to handle purchases, refunds, and exchanges for customers.
- Encouraged customers to make additional purchases and suggested relevant items.
- Greeted and escorted customers to product racks and shelves to assist with finding merchandise.
- Engaged with guests to understand and anticipate customer service needs.
- Helped customers find and select products.
- Introduced promotions and sale opportunities, enticing customers.
- Tagged new merchandise for sale and updated signs.
- Drove sales through customer relationship building and suggestive selling techniques.
- Handled customer complaints and inquiries in a courteous and efficient manner.
Sales Associate
footlocker
11.2019 - 02.2021
- Welcomed customers, offering help and enhancing overall shopping satisfaction
- Assisted customers in selecting footwear and accessories.
- Educated customers on product features and promotions effectively.
- Collaborated with team members to achieve store goals consistently.
- Helped customers find specific products, answered questions, and offered product advice.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
Education
Bachelor of Arts - Sports Communication
Bethany College
Bethany, WV12-2025
High School Diploma -
Palmetto High School
Palmetto, FL05-2020
Skills
- Customer Service
- Sales Strategies
- Communication skills
- Sales Expertise
- Retail operations
- Audience engagement
- Production operations
- Voiceover recordings
- Interviewing techniques
- Audio editing
- Podcast production
- Broadcast media
- Broadcast journalism
- Sports reporting
- Live broadcasting
Accomplishments
Voted "best new show" by the communications department at Bethany College for hosting The Locker Room show
#1 part time sales associate at Footlocker
Affiliations
Youth football 2008-2015
Languages
English
Native/ Bilingual
Spanish
Full Professional
Timeline
Sports Commentator
Bethany College
09.2025 - 12.2025
Assistant Store Manager
Lids Locker Room
05.2023 - 08.2023
Radio Talk Show Host
Bethany College
10.2022 - 12.2025
Assistant Store Manager
KickzR4us
02.2021 - 07.2022
Sales Associate
footlocker
11.2019 - 02.2021
High School Diploma -
Palmetto High School
Bachelor of Arts - Sports Communication
Bethany College