Diego Granados Vicuña
Los Angeles,CA
Summary
Talented marketing strategist with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
16
16
years of professional experience
Work History
Product Marketing Executive
Gator, Inc.
Los Angeles, CA
03.2020 - Current
- Enhanced paid and organic traffic for multiple brands within promotional product industry
- Established global marketing networks, global marketing plans, and multi-channel digital marketing strategies
- Cross sell and up sell communication planning
- Managed content, design, video, advertising and customer communication with media team
- Oversaw graphic, social media, and industrial designer teams
- Coordinated and managed publicity campaign events for customers within the music and boxing industry
- Oversaw business and marketing development and established strategic direction for continued marketing and promotional product acquisition
- Oversaw inventory, production, and delivery of promotional products in the USA, China, and Mexico markets
Product Marketing Specialist
Double Vela
Mexico City, Mexico
03.2017 - 03.2020
- Developed product positioning and messaging for promotional materials from China
- Managed relationships with vendors, partners, and agencies to bring innovative products into the Latin American market
- Trained nationwide distributors on products, company, and ROI metrics
- Trained sales team on products and prepared them for in field sales
- Identified opportunities for improvement in existing processes and systems
Administrative Assistant
Shopper Events
México City, Mexico
08.2016 - 01.2017
- Provided administrative support to the executive team, including scheduling meetings and managing calendars
- Organized and maintained filing systems for physical and electronic documents, ensuring accuracy and confidentiality of records
- Composed letters, memos, reports, emails, presentations and other written correspondence as required by management staff
- Assisted with the planning of special events by arranging catering services, securing venues and ordering promotional materials
English Teacher
Instituto La Salle
Chihuahua, Chihuahua, Mexico
11.2015 - 08.2016
- Developed lesson plans to help students improve their English language skills in Mexico
- Conducted one-on-one and group tutoring sessions to assist learners with grammar, reading, writing and speaking
- Adapted course material for different age groups and levels of proficiency
Sales Associate
Scotch and Soda
Denver, CO
10.2014 - 08.2015
- Assisted customers with product selection to meet their needs.
- Operated the cash register, accepted payment, and issued receipts.
- Assisted in setting up displays for promotional items.
- Handled inventory control procedures such as cycle counts and stock replenishment.
- Demonstrated knowledge of store policies regarding payments, returns, and exchanges.
Information Technology Specialist
Pearson Education
Centennial, CO
09.2013 - 09.2014
- Provided technical support to users with hardware and software issues
- Performed system upgrades to ensure optimal performance
- Created and maintained user accounts for new hires or current employees
- Resolved complex problems by troubleshooting hardware and software applications
- Implemented network security measures such as firewalls and encryption protocols
Unemployment Claims Specialist
Employers Edge
Northglenn, CO
09.2012 - 08.2013
- Reviewed and verified accuracy of submitted documents
- Investigated eligibility requirements for unemployment benefits
- Responded to inquiries regarding unemployment insurance regulations, laws, policies, procedures, and claims status
- Monitored progress of pending cases in order to ensure timely resolution
- Notified employers about their potential liability for payment of UI benefits
Bilingual Bank Teller
Wells Fargo
Westminster, CO
06.2010 - 07.2011
- Processed customer deposits and withdrawals accurately, balancing cash drawer daily
- Provided exceptional customer service to customers by answering inquiries, resolving complaints and processing transactions in a timely manner
- Assisted customers with opening new accounts, ordering checks, and setting up online banking services
- Cross-sold bank products such as savings accounts and credit cards to existing clients
- Identified suspicious activity on account holders' accounts and reported any discrepancies to the supervisor immediately
Director of Marketing and Business Development
Barbizon Apollo Agency
Denver, CO
12.2008 - 04.2010
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities
- Conducted market research to identify target audiences and develop effective messaging strategies
- Analyzed competitor products and services to gain insight into industry trends and opportunities
- Established relationships with external agencies or partners to expand reach of marketing efforts
- Organized events such as fashion shows or modeling competitions to promote company's products or services
Bilingual Research Interviewer
University of Colorado Cancer Center
Denver, CO
01.2008 - 12.2008
- Conducted in-depth interviews with Spanish-speaking participants to collect data for research studies
- Developed interview protocols and questionnaires in both English and Spanish
- Provided feedback on survey design to ensure that it was appropriate for bilingual populations
- Collaborated with other team members to review existing data collection tools and procedures
- Reviewed prior research studies to determine potential areas of improvement or further exploration
Education
Bachelor of Arts - Sociology
University of Colorado Denver
Denver12-2014
Bachelor of Arts - Communications
Grand View University
Des Moines, IA05-2012
Skills
- Marketing Analytics
- Training and Onboarding
- Product Promotion
- Service Promotion
- Strategic Planning and Alignment
- Marketing Program Management
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Product Marketing Executive
Gator, Inc.
03.2020 - Current
Product Marketing Specialist
Double Vela
03.2017 - 03.2020
Administrative Assistant
Shopper Events
08.2016 - 01.2017
English Teacher
Instituto La Salle
11.2015 - 08.2016
Sales Associate
Scotch and Soda
10.2014 - 08.2015
Information Technology Specialist
Pearson Education
09.2013 - 09.2014
Unemployment Claims Specialist
Employers Edge
09.2012 - 08.2013
Bilingual Bank Teller
Wells Fargo
06.2010 - 07.2011
Director of Marketing and Business Development
Barbizon Apollo Agency
12.2008 - 04.2010
Bilingual Research Interviewer
University of Colorado Cancer Center
01.2008 - 12.2008
Bachelor of Arts - Sociology
University of Colorado Denver
Bachelor of Arts - Communications
Grand View University