Diego Naranjo
Miami,FL
Summary
Strategic marketing executive with 25 years of experience in high-scale digital media strategy development. Expertise in establishing digital departments, managing media budgets over $50M, and creating integrated attribution models. Skilled in transforming complex data into impactful narratives that drive growth and optimize ROI across diverse sectors.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
VP, Digital Media
WOW MKTG
Coral Gables, FL
08.2022 - Current
- Department Transformation: Architected agency’s digital infrastructure, scaling team from 0 to 15+ specialists across media, insights, and social to enhance service delivery and client engagement.
- P&L & Portfolio Management: Direct a $10M+ annual digital spend for a high-stakes client roster including UHealth, Maserati, CVS Health, and the Miami Marlins.
- Strategic Growth: Designed a rigorous A/B creative testing framework that shifted client strategy from "intuition-based" to "insight-driven," resulting in measurable improvements in lead quality for healthcare clients.
- Technical Innovation: Spearheaded development of proprietary Data Warehouse and integrated reporting dashboard, merging linear and digital metrics to enable accurate attribution and informed decision-making.
- Future-Proofing: Led the enterprise-wide migration to GA4 and implemented TV/Cable attribution systems to modernize traditional media tracking.
Digital Media Director
WOW MKTG
Coral Gables, FL
11.2015 - 08.2022
- Revenue Optimization: Negotiated enterprise-level vendor relationships and revenue-share models that increased agency profitability by [X]%.
- Full-Funnel Oversight: Managed end-to-end digital strategy for Walt Disney World and Sylvester Cancer Center, integrating paid influencer programs with programmatic and sponsorships.
VP, Digital Strategy and Media
STARMARK INTERNATIONAL
Fort Lauderdale, FL
10.2012 - 11.2015
- Led integrated media teams for national accounts (SeaWorld, Nickelodeon) managing $30M–$50M in annual billings.
- Contributed to business development team, leveraging proprietary research and competitive assessments to secure new enterprise accounts.
VP, Digital Strategy
RADANCY (formerly TMP Worldwide)
Coral Gables, FL
07.2010 - 10.2012
- Global Account Management: Led the Walt Disney Company’s enterprise contractor group, overseeing global recruitment marketing for 12+ sub-brands and acquisitions (Pixar, Disney Cruise Line).
- Innovation: Developed the first-ever global enterprise career recruitment portal for Disney, streamlining the candidate UX across multiple business units.
Education
Bachelor of Arts - Marketing
Florida International University
Miami, FL12-1996
Skills
- Integrated media planning and stewardship
- P&L management
- Omnichannel strategy
- Marketing expertise
- Linear and digital media
- Business development
- Digital transformation
- Vendor negotiations
- Team leadership
- Data-driven decision making
- Innovation management
- Data analysis
- Resource allocation
- Influencer marketing
- Campaign analytics
- Attribution modeling
- Operational excellence
- Department architecture
- Growth leadership
- Cross-functional team scaling
- Full-funnel marketing strategies
- Coaching and mentoring
Languages
English
Professional
Spanish
Professional
Certification
Google Ad Words
Timeline
VP, Digital Media
WOW MKTG
08.2022 - Current
Digital Media Director
WOW MKTG
11.2015 - 08.2022
VP, Digital Strategy and Media
STARMARK INTERNATIONAL
10.2012 - 11.2015
VP, Digital Strategy
RADANCY (formerly TMP Worldwide)
07.2010 - 10.2012
Bachelor of Arts - Marketing
Florida International University