Harpreet Mannan

Leading deployment of effective 4P sales and marketing strategy on 3P priority retail and eCommerce platforms for HP's Consumer Print business. Grew YOY unit sales in 2H23, resulting in 73%+ market-share dominance across major retail accounts for competitive categories.

• Managing an agile Digital GTM Center of Excellence team responsible for accelerating sales and market share growth across regions.
• Executing a profitable 'digital first' 4P Omni-channel GTM Strategy, aligning objectives and KPI metrics with cross-functional teams.
• Soup to nuts 1P/3P Amazon and Walmart account management.
• Defining and deploying Digital Shelf Frameworks to maintain 'first-page search' dominance for competitive product categories.
• Negotiating customized partner-specific growth plans for increasing brand loyalty and share-of-sales on retail eCommerce platforms; implementing in lock-step alignment with Sales leadership teams.
• Scaling creation of competitive SEO product content, integrating into PIM systems and reliable third-party content syndication platforms.
• Enabling retail adoption of data-driven SEO product content, product imagery, product reviews, and marketing tools.
• Influencing retail partner DGF and MDF funding requirements to be contingent on favorable execution of brand experiences, significantly increasing brand loyalty and LTV.
• Influencing product promotions to offset sales risk from competitor offers.
• Overseeing demand generation and retention campaigns (SEM, ABM, PLAs, social) designed to profitably dominate the search results; this resulted in $multi-mil accretive sales growth in 2H23.
• Continually evolving 'test & learn' A/B programs, conducting weekly ROAS attribution reviews to identify what's working and what's not working.
• Monthly reporting of Retail Digital Health Scorecards and campaign metrics, ensuring sales and marketing KPIs are on-track to deliver on sell-through and market share growth goals.
• NPI launch planning and strategizing depletion of aging inventory; ensuring timely delivery of retail assets optimized for the digital shelf.
• Standing up innovative capabilities including competitor monitoring, product reviews scraping, MAP price monitoring, and cart basket analysis.
• Sourcing cutting-edge agency services to continually grow team capabilities while managing existing vendor relationships.
• Led efforts to minimize OEM brand misrepresentation and counterfeiting on Federal eCommerce platforms, increasing sales by $11m in FY22 for HP partners and resulting in DOJ prosecution of non-authorized resellers.
• Facilitating monthly Game Plan Review meetings and QBRs to ensure cross-functional alignment with Sales, Category, and Marketing teams.
• Hosting quarterly 'Digital GTM Summits' with sales teams, retail partners, and distributors to educate on emerging eCommerce trends.
• Inspiring my team to 'seek discomfort', raise the bar, and deliver game-changing business results toward developing their careers.

Led an agile eCommerce Marketing COE team responsible for accelerating sales growth and globally scaling profitable demand generation programs.

• Established a team of digital sales experts as the Center of Excellence for digital sales enablement and profitable eCommerce acquisition.
• Coached the COE team toward becoming 'trusted advisors' on 4P omni-channel activation, maintaining lock-step alignment with Category, Sales, and Marketing leadership.
• Led strategic Game Plan alignment with senior stakeholders. Showcased team wins, proposed opportunities for digital expansion, and planned future capitalization of emerging market trends.
• Hands-on execution of SEM, display, affiliate program, and SEO content generation. Determined investment strategies based on past performance, quota goals, and seasonal demand trends.
• Amazon account management, including net profit margin negotiation, ASIN setup, paid search campaign execution, and sell-out optimization.
• Established A/B testing cadence into campaign processes to amplify traffic and increase sales conversion of subscription services and CPG products. Rapidly scaled successful outcomes to create competitive advantages.
• Relentlessly and consistently scaled global MDF program execution in Mexico, Brazil, Columbia, Malaysia, and the Philippines.
• Collaborated closely with Category, Sales, and Regional Marketing teams to establish, measure, and achieve global omni-channel growth targets.

Led digital transformation of selling motions for HP consumer products in partnership with Walmart, Target, Amazon, Costco, and Kroger; served as a trusted digital GTM advisor to internal and partner leadership teams.

• Responsible for accelerating eCommerce sales growth of multiple HP brands across competitive consumer and commercial segments.
• Oversaw the Co-op Channel Marketing program (SEM, display, influencer lead generation, ABM, custom SEO content creation) and collaborated with external customer teams to ensure profitable execution.
• Led account-specific Channel Partner Game Plan processes with top-tier eTail & retail partners. Aligned channel partner digital growth plans across internal and external teams to accelerate time-to-market.
• Guided the roll-out of an Authorized Reseller Partner Program in North America with intent to amplify loyalty from reseller partners while solving widespread brand misrepresentation challenges.
• Built proprietary Retail Partner Toolkits designed to enable 'first-page search dominance' and consistent digital customer experiences. Aligned toolkit assets with Sales and Channel Marketing teams.
• Established MDF eligibility criteria for co-op paid marketing investments to increase share-of-wallet by encouraging reseller partners to implement favorable and optimized digital customer experiences.

Responsible for maintaining profitable customer relationships with Lenovo and Adobe clients toward growing pipeline revenue.

• Led $multi-mil full-funnel media strategies and Intel MDF program management for large client accounts.
• Managed and coached an agile team of performance marketing experts and ROAS data analysts.
• Established lucrative working relationships with key external partners such as publishers, broadcasters, digital agencies, and eCommerce platforms.
• Developed comprehensive weekly reports on campaign performance, providing actionable insights to inform future planning efforts.
• Regularly presented strategic sales growth recommendations to senior management based on rigorous analysis of available data sources.