Sundas ASIF

Helping 15-20 agency clients achieve their business and marketing goals through digital marketing tools and strategies

Responsibilities

• Management: of client’s accounts, websites in WordPress, and reporting
• Strategizing and Executing digital marketing strategies: Marketing and keywords research, marketing funnels, customer journey maps, media buy, SEO, PPC advertising in Google Ads, content marketing, setting up performance metrics and KPIs, Conversion tracking, CRO, measuring results, and marketing automation
• Fixing issues in website audit reports of technical SEO, and javascript-related problems in page experience elements and in tag configuration for required data collection
• Ensuring the implementation of best practices under Google Search Central documentation with a developer and content team
• Write Landing page copy, email copy, and meta descriptions

Achievements

• Ensured the presence of business in the top ranking of SERP through local SEO, Content Marketing, and Google Ads
• Increased the overall revenue, E-commerce sales of small retailers, and visibility of business of agency clients by up to 40% by developing and executing data-driven digital marketing strategies
• Optimized the performance of Google Business Profiles, Search and Discovery campaigns in Google Ads, Local Services Ads, and content quality and website structures that resulted in an increase in lead generation of up to 50%
• Increase brand awareness and recognition by 60 % through PPC campaigns, improving SEO, and assisting social media teams to create an Omni channel approach presence of business
• Improved the engagement and conversion rate for each digital channel by up to 50 % through Ab testing and multi-variant testing, and Improved website navigation according to industry best practices.

Developed and implemented strategic digital marketing campaigns for small retailers for store visits, and B2B and B2C businesses for lead generation and brand awareness

• Helped businesses show up on top pages with targeted keyword research, writing quality keyword articles, on-page, and off-page optimization, and optimizing product description pages
• Improved visibility in local search packs through Google business profiles and Express Ads
• Improved technical SEO
• Organic visibility by 28 % and resolved performance and indexing issues
• Set up and optimize profiles and accounts of Google My Business, Google Analytics, Tags, and Social Media Analytics according to business needs
• Independently Created WordPress Websites and customized theme design according to business goals, improved technical SEO, and saved 1000$ in cost of a developer
• Wrote blog content and copy, syndicated content, and designed marketing material in Canva that saved 30 % costs and increased client’s own media and assets

• Assisted in maintaining insurance agency appointments and partnerships and maintaining licensure, marketing, and lead generation, communicated coverage and plan benefits, and helped in selling Commercial Insurance, and Health and Medicare Plans
• Generated 30 plus per week P & C and Health Insurance Leads through Digital Marketing Strategies: SEO, PPC, Social Media, Community Events, Cross Selling, partnership, and Inbound Marketing
• Obtained and Maintained Property Casualty, Life and health, and License since 2019 and AHIP & FFM license since 2021

Responsibilities: Media Communication, Editor, Writer

• Promoted Royal Palm as an executive-level corporate event venue and managed media coordination for high-level events
• Enhanced journal demand by overhauling writing style and content
• Assisted the marketing team in expanding memberships and promoting restaurants through effective marketing campaigns that increased revenue by 70 million PKR in 2 quarters

Responsibilities: Copywriting, Advertising, Marketing Communication

• Contributed value to 20+ marketing campaigns as Copywriter and Communication Advisor
• Revitalized communication strategies for brands that improved branding
• Wrote advertising copy and marketing communication content for Print and digital ads, flyers, brochures, corporate profiles, websites, core pages, whitepapers, TV ad scripts, and infographics marketing journals & newsletters
• Created and implemented social media strategies for agency clients resulting in improving brand awareness by 60%
• Helped a political party in managing their leadership's image-building campaign that helped them achieve 30% more votes in local elections

• Helped professionals overcome their business communication and writing inadequacies by creating and teaching intermediate and advanced-level courses
• Assisted IELTS students in improving writing, speaking, and reading skills helped them to improve their scores by 1.5 points

• Increase the awareness and consideration of restaurants, tourist, and cultural places among magazine 10000 plus readers
• Interviewed business tycoons to explore insights into their entrepreneurial efforts
• Addressed and highlighted socio-cultural issues through features that increased magazine popularity and style

Managed and Accomplished the project of curriculum development and implementation for 30-plus school franchises as a pioneered member of the academic coordination department of Lahore Leads University

• Ensure the implementation of the curriculum and utilization of teaching resources by conducting regular academic coordination and teacher training sessions and academic that improve the skills and the quality of education in all Franchises
• Saved 20 % cost by developing and implementing school administration and marketing tools.