Jodi-Ann Mott
Remote
Summary
Dynamic Digital Marketing professional excelling in strategic planning and project management. Proven track record in developing and implementing comprehensive digital marketing strategies against advanced measurement frameworks. Strengths include driving brand growth and loyalty, implementing complex digital marketing strategies, leveraging data to drive decision making, and leading cross-functional teams.
Overview
16
16
years of professional experience
Work History
Sr. Program Manager
ETSY
07.2025 - Current
- Developed and championed the strategic roadmap for paid media initiatives across Paid Social, Display, Affiliate, and Influencer channels, aligned with broader organizational growth objectives. Increased cross-channel campaign efficiency by 18% by streamlining workflows and reducing friction across workstreams.
- Built and maintained comprehensive project plans; tracked progress, and ensured timely delivery of cross-channel marketing programs. Accelerated project delivery timelines by 25% through the creation of standardized program calendars, RACI matrices, and optimized communication frameworks.
- Identified and resolved interdependencies and friction points across diverse workstreams. Reduced campaign blockers by 40% by proactively flagging potential blockers and coordinating timely cross-functional issue resolution to maintain project momentum.
- Established collaboration standards and optimized information flow using tools such as program calendars, RACI frameworks, reference documentation, and executive summaries.
- Influenced stakeholders across all levels—from individual contributors to senior leadership— Driving cross-functional alignment on priorities; facilitated trade-off discussions and fostered collective ownership of program outcomes. Improved stakeholder alignment and decision speed by 30% by implementing structured meeting cadences, decision logs, and actionable executive summaries.
Sr. Digital Marketing Manager (Contract)
ETSY
01.2025 - 07.2025
- Senior marketing manager on Etsy's Growth Marketing "Push" team, overseeing a team of digital marketing managers & specialists responsible for full-funnel performance strategies across mature & emerging paid media channels in Etsy's 9 key markets.
- Responsible for converting new buyers and driving existing buyers to shop more frequently on the Etsy website and apps, against a large-scale marketing budget ($150M+). Led all aspects of the Global strategy and execution across a mix of demand generation channels to deliver measurable results (GMS, ROI, LTVP).
- Worked collaboratively with internal cross-functional partners (Analytics, Product & Eng, Privacy & Addressability, Content&Creative) to translate paid media strategies into concrete plans with external agencies, implementing and managing various learning agendas across platform portfolio. Managed paid social's XFN backlog prioritizations against broader quarterly roadmaps and team OKRs.
- Operated as an ombudsman across broader Etsy marketing teams (ATL, SEM/PLA, Affiliate/Creator/Influencer, Brand Strategy) to identify opportunities to develop shared learning agendas and testing concepts in efforts to drive continued performance improvement, marketing efficiency and strategic investment decisions.
- Collaborated with designated Strategy & Operations program managers on short- and long-term planning, cascading direct paid social projects into broader Growth Marketing strategic & finance plans and timelines. Worked closely to identify inefficiencies in workflows and create plans for making improvements via developed operating rhythms, RACIs and collaborative tools (Monday.com, etc.).
Sr. Digital Marketing Manager, Paid Media, CRM & Performance Partnerships
THE HOME DEPOT
01.2020 - 01.2025
- Channel owner for Paid + Organic social program strategy, Display/Online Video and Performance Marketing (Affiliate + Influencer) for both THD's D59 category and pure-play e-commerce sites (Blinds.com, AmericanBlinds.com, JustBlinds.com and Blinds.CA).
- Developed and executed comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across various digital channels such as social media (paid & organic), CRM marketing (email, push, SMS, direct mail), display advertising, and media partnerships (affiliate & influencer). Led a team of 5+ direct reports responsible for campaign execution and management. Responsible for daily monitoring & management of media campaigns.
- Oversaw and managed total paid media budget in line with gross margin/percentage of sales, directly responsible for driving positive EBITDA growth for business unit (<$500M annually).
- Collaborated with product and merch teams to align digital marketing efforts with sales plans and forecasts, supporting product roadmaps and assortment management as it relates to e-commerce support via responsible channels.
- Collaborated with Marketing cross-functional teams, including Analytics, Brand & Creative, UX/Dev, to develop, deploy and optimize integrated marketing campaigns across paid media channels that align with overall business goals and objectives. Responsible for content strategy, production support and campaign activation, including but not limited to media prioritization and project management, media planning, campaign optimization & measurement, and stakeholder reporting.
- Responsible for managing media prioritizations (testing, channel activation, etc.), building workflows and processes to ensure effective LOE, delivery and impact against program plans/timelines.
- Served as sole relationship manager across external agencies to manage performance marketing strategies across various scopes including full-funnel influencer, affiliate, loyalty/advocacy programs.
- Developed digital KPIs & benchmarks, for use in Marketing ROI & Operations BI reporting (Looker/Tableau/Adobe Analytics/GA4 etc), providing regular reports on campaign performance, ROI, and key performance indicators (KPIs) to the senior management team.
- Utilized 1P and 3P data to create audience segments for use in various lifecycle campaigns across managed channels. Responsible for analyzing data funnels to leverage segmentation, customer retention and customer LTV efforts.
Digital Marketing Strategist
CUSHMAN & WAKEFIELD
01.2016 - 01.2020
- As head of digital, provide executive direction to Company's U.S. portfolio of owned & managed retail, hotel, commercial/residential groups.
- Nationalized company's digital strategy, responsible for establishing channel objectives, developing marketing methods, and performance metrics for the Company and its U.S. portfolio. Drove digital marketing decisions to achieve short- and long-term business targets/ revenue goals through a single, online customer experience (CX) funnel.
- Oversaw digital ecosystem including web, search, social media, mobile app, and other internet-based platforms. Managed channel role & content strategy, as well as audience/persona development. Enhanced brand equity and share-of-voice across channels, through disruptive, digital marketing strategies - including development of customer feedback loops, affiliate & influencer partnerships.
- Responsible for all 3rd party/agency partnerships, contract negotiations, as well as process and platform integrations.
- Oversaw and managed national media budget (> $10M annually). Responsible for ad/creative creation & testing, campaign optimization, attribution & conversion setup, and data analysis and reporting.
- Developed digital KPIs & benchmarks, for use in Marketing ROI & Operations BI reporting, by analyzing funnel data and channel insights (utilizing Google Suite, Omniture, CRM, etc.). Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.
- Analyzed customer behavior and preferences through data analytics to inform strategic marketing decisions and improve campaign effectiveness.
- Implemented a dynamic remarketing strategy to reach past visitors with personalized offers, using marketing automation and waterfall logic to drive retention and win-back.
Digital Marketing Manager
CORTLAND PARTNERS
01.2013 - 01.2016
- Established and executed digital marketing strategies, including Social Media/Content Development, Search Engine Optimization, & Paid Media/Ad Management, to drive brand visibility across 90 U.S. business units and 2 U.K. retail projects.
- Worked cross-functionally with internal teams to relaunch Cortland Masterbrand - responsible for deploying new website UI/UX & content management system back-end, orchestrating cross-channel marketing campaigns and outlining the online customer journey (audience targeting).
- Successfully brought paid search and SEO management in-house, reducing marketing spend by 30%. Deployed full-function PPC, Retargeting, Display, and Affiliate media plans utilizing Google AdWords, AdRoll, Bing & Facebook Ads. Managed budget: ~ $1.5M.
- Implemented business-unit advocacy programs to drive location-level success through social media and online reputation management. Increased online engagement 25% (MoM) and social customer care response by 120% in 15 months.
Social Media Account Manager
NETWORK COMMUNICATIONS INC., DIGITAL SHERPA
01.2010 - 01.2012
- Developed and managed content marketing programs and social media channel initiatives, increasing overall brand search visibility for mid- to large-sized clients/brands such as Starwood Hotel Group, BH&G Magazine, and Home Depot.
- Managed client relationships, collaborating closely with internal teams to execute synchronized content marketing plans and promotions. Led a team of 5-10 digital content managers, implementing planned content and analyzing site traffic, in line with KPI performance objectives.
- Managed all client social media/digital channels - including website blogs (WordPress), campaign landing pages (Unbounce), Facebook, Twitter, LinkedIn, Pinterest, YouTube. Increased weekly blog traffic by 160%, social media likes/followers by 125% in 6 months, creating > 76% increase in lead generation/ conversions to client sites.
- Researched and identified critical social media/digital trends to maximize site conversions, while optimizing overall online visibility for client channels. Spearheaded inbound marketing program & developed an integrated marketing/sales cycle program to grow CampaignSherpa vertical. Increased attrition 30% quarterly.
Education
Bachelor of Arts - Journalism, New Media & Communication
The University of Georgia
Athens, GA05.2016
Master of Business Administration - Marketing
Southern New Hampshire University
Manchester, NHSkills
- Project management
- Stakeholder engagement
- Relationship management
- Strategic Planning
- Contingency planning
- Business forecasting
- Digital marketing strategy
- Go-to-market (GTM) strategy
- Cross-channel integration
- Paid media management
- Budget management
- Campaign optimization
- Performance measurement
- Market analysis
- Data analysis
- Statistical analysis
- Marketing automation
Timeline
Sr. Program Manager
ETSY
07.2025 - Current
Sr. Digital Marketing Manager (Contract)
ETSY
01.2025 - 07.2025
Sr. Digital Marketing Manager, Paid Media, CRM & Performance Partnerships
THE HOME DEPOT
01.2020 - 01.2025
Digital Marketing Strategist
CUSHMAN & WAKEFIELD
01.2016 - 01.2020
Digital Marketing Manager
CORTLAND PARTNERS
01.2013 - 01.2016
Social Media Account Manager
NETWORK COMMUNICATIONS INC., DIGITAL SHERPA
01.2010 - 01.2012
Bachelor of Arts - Journalism, New Media & Communication
The University of Georgia
Master of Business Administration - Marketing
Southern New Hampshire University