Summary
Overview
Work History
Education
Skills
Work Availability
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Timeline
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Diksha Chandramohan

Cupertino,CA

Summary

An intellectually curious, articulate and initiative-taker. Solves complex business problems by converting raw data into meaningful and actionable insight. Analytical thinker with the ability to discover hidden insights by using a combination of quantitative and qualitative analysis techniques. Uses insights gained to drive growth and improve performance.

Overview

6
6
years of professional experience

Work History

Enterprise Marketing Insights Analyst

Adobe
06.2022 - 12.2022
  • Program build, solution design, troubleshooting, working with various stakeholders to support Campaign Operations.
  • Leveraged data to transform how marketing thinks about and communicates efficiency and impact of marketing investment on pipeline and bookings.
  • Internalized and developed ability to assist supporting portions of marketing pipeline.
  • Curated Biweekly reports using Power Bi and Salesforce to field leaders.
  • Managed BDR team of 15 and tracked leads in Salesforce to ensure leads got feedback and were followed up on.
  • Supported marketing teams to collate details for Quarterly Business reviews, work on high visibility, rush requests programs.
  • Provided data and insights to support marketing teams in Power Bi and Salesforce reports.

Marketing Specialist

PPD, Part Of Thermo Fisher
05.2021 - 02.2022
  • Lead major data integration project in which fields and data was manually aggregated from Salesforce to HubSpot.
  • Standardized list/report request into form submission using Hive.
  • Lead, orchestrated, executed and monitored HubSpot integration project with stakeholders.
  • Assessed and nurtured PPD, AES, and Evidera's Salesforce and HubSpot database managing over 180,000+ accounts.
  • Managed Evidera's inbox and uploaded new leads to HubSpot weekly.
  • Established HubSpot marketing database design, lead management rules and lead assignment, and governance.
  • Curated Salesforce and HubSpot reports for PPD, AES and Evidera outlining research findings for use by project managers, stakeholders, and other marketing staff to make accurate decisions for future.
  • Actively supported with KPI Reporting.
  • Enriched data projects w/ Global Data and Zoom Info to fill in holes and cleanse data to improve lead data health.
  • Managed database for PPD, AES, and Evidera across all instances demonstrating ability to multitask efficiently managing big data (180,000+ accounts).
  • Taught team on best practices for list uploads in HubSpot and SFDC.
  • Created guides on appropriate steps for reporting and lead management for each instance keeping in mind differences across all three instances (PPD, AES, Evidera).
  • Increased business growth outcomes by effectively collaborating with sales, service, and financial departments.
  • Collaborated with external creative agencies to produce and distribute marketing materials.

MARKETING ANALYST

Cisco
10.2019 - 03.2021
  • Directed efforts internally to analyze and make recommendations based on daily, weekly, and monthly reports as well as trends from source data in Eloqua and Tableau.
  • Analyzed effectiveness of different channels that helped acquire 10% more contacts and leads then previous month.
  • Determined effectiveness of purchase behaviors and events based on revenues using Google Analytics and SFDC.
  • Created and presented monthly reports of user behavior using Google Analytics to Director of IoT Marketing division.
  • Tracked web-crawlers and found bugs to optimize websites.
  • Assisted with pre/post and A/B testing and analytics to measure impact of UX experiments.
  • Conducted marketing data cleansing and enrichment in Tableau.
  • Worked with Program Managers to adhere to Cisco's internal OmniChannel policy that tracked Customer Journey, Channel effectiveness, identifying impactful assets.
  • Developed automated dashboards in SFDC and Eloqua to track daily revenue, thresholds, and performance of core content categories.
  • Created weekly reports on conversion metrics to drive growth hacking initiatives in Salesforce and Eloqua.
  • Optimized advertising efforts by developing content for media relations, corporate communications, and webinar posts.
  • Created dashboards to track social media performance in Eloqua.
  • Rebranded labels from Jasper on Cisco official confidential documents.
  • Identified appropriate marketing channels and target customers for campaigns.

MARKETING MANAGER

CTela
01.2017 - 01.2019
  • Developed market attractiveness model and market entry strategy for e-commerce.
  • Tracked Key metrics and Data models in Salesforce and Marketo.
  • Collaborated with Manager Marketing Analysis in business development research & development of companywide promotional strategy.
  • Maintained complete database of files, contacts, and project materials in Salesforce and Marketo.
  • Managed workflow between staff of 10, coordinating documents and creative material distribution.
  • Created dashboards in Salesforce and Marketo to track customer journey and revenue impact.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Used Excel daily utilizing pivot tables, macros, formulas, and data visualization.

Education

High School Diploma -

Grizzly Youth Academy
San Luis Obispo

Bachelor of Science - Data Science

Arizona State University
Tempe, AZ
07.2027

Skills

  • Google Data Analytics
  • Salesforce
  • SFDC
  • Eloqua
  • MS Office/Excel skills
  • B2B Marketing
  • Post Campaign Analytics
  • Competitor analysis, sales
  • Adobe Analytics
  • HubSpot
  • Power BI
  • ROI analysis
  • Keyword analysis
  • KPI performance
  • SEO
  • Tableau
  • Reporting
  • Digital marketing
  • Marketo
  • Competitive Analysis
  • Data Analysis
  • KPI Analysis
  • Marketing Analytics
  • Database Skills
  • Business Solutions
  • Analyze Trends
  • Prepare Detailed Reports
  • Collect Data
  • Analytics and Metrics
  • Data and Trend Forecasting
  • Campaign Performance Analysis
  • Big Data
  • Marketing Automation
  • CRM tool
  • Consumer behavior
  • Consumer demographic

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Judge a man by his questions rather than his answers.
Voltaire

Timeline

Enterprise Marketing Insights Analyst

Adobe
06.2022 - 12.2022

Marketing Specialist

PPD, Part Of Thermo Fisher
05.2021 - 02.2022

MARKETING ANALYST

Cisco
10.2019 - 03.2021

MARKETING MANAGER

CTela
01.2017 - 01.2019

High School Diploma -

Grizzly Youth Academy

Bachelor of Science - Data Science

Arizona State University

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Diksha Chandramohan