Years of professional marketing experience
Dillon Fuller
Senior Campaign Manager
Summary
A marketing professional with 3 years of marketing project management experience, setting up and managing clients digital marketing services such as email marketing, social media marketing, and content marketing. Looking to expand into a corporate brand management or marketing operations role.
Overview
4
4
Work History
Senior Campaign Marketing Manager
Zeta Global
04.2021 - Current
- Generate, distribute, and manage over a 1,000+ email campaigns for fortune 500 organizations.
- Utilize Zeta Marketing Platform (ZMP) to manage client projects and analytics.
- Perform A/B testing on all campaigns to continually improve performance.
- Manage email production process end to end: campaign scheduling; segmentation; creative development; email asset production; email vendor management; and post-deployment analysis, working with dedicated analysts.
- Create customer segments and lists for new email campaigns.
- Setup new email domains and IP for client acquisitions; Warmed domain and IP until client emails were hitting 100% in customer inbox.
- Manage the migration from the current ESP to a new ESP including campaign migration, database migration and reporting.
- Work with internal creative team to manage effective email design and content.
- Work with developers to build out optimized campaigns for all ESP's and devices.
- Meet with marketing partners to discuss upcoming emails, deadlines, and deliverables on a weekly basis.
- Create and optimize automated, multi-touch, targeted customer lifecycle digital marketing programs.
- Monitor daily email campaign deliverability, ensuring high inbox success rate for all email campaigns.
- Track internal and external project tasks through Jira and Wrike.
- Utilize DBP's to process data scrubs, detailed feedback files of send errors, and other data processing tasks.
- Keep organized folders in SharePoint for client deliverables and internal projects.
- Perform quality assurance checks on all campaigns before deploying on scheduled time and date.
- Assist developers in campaign builds and changes by coding in HTML and using internal Visual Editor to finalize campaigns.
- Train new coworkers on ZMP platform and client processes,
Recruitment Marketing Coordinator
Amazon
09.2020 - 12.2020
- Update marketing trackers to show yields of applications by using Excel and Adobe Analytics.
- Use Excel and Adobe Analytics to allocate expenditures for company hiring requisitions.
- Collect analytical data through Adobe Analytics, Quicksite, Vendor's, and other outlets for marketing reports.
- Perform detailed weekly marketing job posts audits.
- Make PO requests for marketing specialists.
- Utilize Brandmaker to submit media requests to the creative team.
Marketing Project Coordinator
JLB
11.2019 - 09.2020
- Managed over 100+ marketing clients within 3 different companies
- Researched keywords and competitors using SEMrush for local, regional, and national Search Engine Optimization
- Tracked SEO campaigns & created SEO, Analytics, and Google Ads reports using Upcity and Agency Analytics.
- Uploaded blogs on WordPress websites and optimized SEO using Yoast and SEMrush.
- Met with marketing clients to discuss digital marketing strategies.
- Optimized and updated 15 clients Google Ad campaigns a week to increase metrics.
- Worked with the sales department to increase Google Ads metrics for all internal companies.
- Coordinated with SEO specialists to make sure SEO was fully optimized on client websites.
- Ran Screaming Frog Reports to see how websites SEO was performing.
- Maintained and updated customer records & project tasks using ZOHO CRM and ZOHO Projects.
- Wrote copy and designed social media graphics to post on Facebook, LinkedIn, Twitter, & Instagram.
- Designed landing pages for Google Ads campaigns and coordinated the custom design and development.
- Helped project managers create SEO optimized site maps.
- Designed 2 email marketing blasts that was sent to over 700 clients using EMMA.
- Prepared monthly, quarterly, and annual reports with recommendations to upsell the client to help increase leads.
- Implemented Google Tag Manager on client websites and Google Ads to track customer actions and page paths.
Marketing Coordinator
Social Link
08.2019 - 11.2019
- Operated as the lead point of contact for any and all matters specific to accounts
- Prepared data analysis with Google Analytics, Facebook and Instagram Analytics, and Shopify.
- Delegated tasks to Social Link employees to get client work finished.
- Managed customer social media accounts and delegate creativity and copy tasks to employees.
- Designed creative Instagram and Facebook content using Canva and Photoshop.
- Utilized WordPress skills to manage client website development and upload content.
Education
MBA - Marketing
Grand Canyon University
2020
BBA - Marketing
Middle Tennessee State University (MTSU)
05.2018
Skills
- Social Media Marketing
- Email Marketing
- Digital Marketing
- Project Management
- Marketing Analysis
- Content Marketing
- Event Planning
- Copywriting (Blogs, Social Media, & Web Content)
- Media Buying (Google, Bing, Facebook, Instagram, LinkedIn, & Twitter)
Timeline
Senior Campaign Marketing Manager
Zeta Global
04.2021 - Current
Recruitment Marketing Coordinator
Amazon
09.2020 - 12.2020
Marketing Project Coordinator
JLB
11.2019 - 09.2020
Marketing Coordinator
Social Link
08.2019 - 11.2019
MBA - Marketing
Grand Canyon University
BBA - Marketing
Middle Tennessee State University (MTSU)
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