DILLON LYON
Kansas City,KS
Summary
Snowboarding experience nearly 30 years, with 8 years of employment at Snow Creek. Over 20 years of skate and snow industry work. Proven ability to apply hands-on riding knowledge to terrain park improvement and operations.
Overview
20
20
years of professional experience
Work History
CREATIVE DIRECTOR / Sales Representative
NO COAST OUTRÉ AGENCY
Chicago, Illinois
01.2012 - Current
- Managed influencer team, driving brand engagement for skateboarding, snowboarding, and lifestyle brands.
- Built key customer relationships to support sales growth.
- Directed creative initiatives that enhanced project outcomes for agency clients.
General Manager
STUDIO SKATE SUPPLY
Kansas City, KS
01.2008 - 11.2025
- Directed daily retail operations for Studio Skate Supply.
- Managed inventory across retail and e-commerce channels.
- Supported social media and marketing efforts as studio brand and creative director.
- Coordinated events and led team operations.
- Worked closely with major retail brands such as Nike, Vans, Burton, and Red Bull.
- Managed the business through extreme sales growth / loss periods and 2 ownership transitions.
- Opened up a public indoor skatepark and started a successful Skate school offering weekend classes, private lessons, and camps through out the year.
STYLIST
BLOND LLC
Los Angeles, CA
09.2021 - 10.2021
- Styled outfits for Levi's global campaign.
- Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
Terrain Park Manager / Snowboard Event Coordinator
Snow Creek Ski Area
Weston, MO
08.2006 - 03.2014
- Supported terrain park operations at Snow Creek Ski Area.
- Checked park features for safety and ride quality.
- Set up jumps, rails, and park zones each day.
- Watched weather changes and updated park conditions.
- Worked with snowmaking and grooming crews on park preparation.
- Applied mountain safety rules and park access policies.
- Trained staff on park procedures and guest support.
- Handled incidents and fixed park issues.
- Supported marketing efforts through social media and local newspapers.
- Planned and coordinated special events such as Session Massacre, Scion Open, Fire and Ice Friday Night Rail Jams, DJ nights, and video premieres.
Education
Associate of Arts - Fashion Merchandising
Metropolitan Community College
Kansas City, MOSkills
- Creative direction
- Brand strategy
- Content production
- Campaign planning
- Client relationship management
- Influencer outreach
- Retail operations
- Event coordination
- Sales development
- Team leadership
- Problem solving
- Relationship building
- Video editing
- Marketing leadership
Timeline
STYLIST
BLOND LLC
09.2021 - 10.2021
CREATIVE DIRECTOR / Sales Representative
NO COAST OUTRÉ AGENCY
01.2012 - Current
General Manager
STUDIO SKATE SUPPLY
01.2008 - 11.2025
Terrain Park Manager / Snowboard Event Coordinator
Snow Creek Ski Area
08.2006 - 03.2014
Associate of Arts - Fashion Merchandising
Metropolitan Community College