Dillon Norris
Live Oak,FL
Summary
Innovative Copywriter with expertise in digital content creation. Well-versed in both B2B and B2C marketing, and ready to take on new challenges. Proven track-record of successful work with high KPI's, controls, and innovative marketing strategies that drive business growth. Adept at working unsupervised with exceptional interpersonal skills to guide teams and get work done in a quick streamlined process.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Head Sales Copywriter
Coach With Us
09.2023 - Current
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Collaborated directly with clients and their assistants to review and brainstorm ideas for improving conversions.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Wrote and edited video sales letters for clients.
- Helped clients articulate and improve offers to fit in-market trends and needs.
- Edited copy created by other writers in the company to fit brand messaging and align with video sales letters.
- Coached clients on tonality, energy, and delivery during the filming process
Copywriter
SharkCEOs
01.2023 - 05.2023
- Created VSL's, sales letters, ads, video scripts, and content for B2B SaaS clients
- Ghostwrote content for clients such as Ebooks, articles, and newsletters
- Performed extensive market research to get a good grasp of the brand, target audience, and successful marketing trends.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Liaised with clients to edit and modify copy to meet content expectations.
- Collaborated with creative teams to brainstorm new promotions, products and marketing strategies.
- Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy.
Junior Copywriter
6-Figure Ad Funnels
05.2022 - 01.2023
- Collaborated with creative teams to brainstorm new promotions, products and marketing strategies.
- Wrote copy for B2C client advertising campaigns, including VSL's, sales letters, email marketing campaigns, ads, social media content, etc.
- Collaborated with writing team to develop scripts and advertising concepts.
- Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy.
- Created compelling and value-added content for blogs and social media properties.
- Edited or rewrote written collateral and submitted for approval by supervisor or editor.
- Performed extensive research on target audiences and niches.
Education
Associate of Arts -
North Florida College
Madison, FL05.2023
Skills
- Marketing Strategies
- Critical Thinking
- Relationship Building
- Sales Letters, VSL's, Ads, Video Content, Email Marketing, etc
- Idea Brainstorming
- Tone and Language Variations
- Creative Thinking
- Copywriting, Editing, Reviewing, and Storytelling
- Campaign Development
- B2B and B2C Marketing Expertise
- Clear Communication
- Web Design
- Proofreading
- Social Media Marketing
Accomplishments
- Routinely produced ads with a CTR of 5%+
- Created opt-in pages with a 25-40% opt-in rate
- CPBC below $65 with qualified leads
- Always boosted conversion rates
- Tasked with taking over all VSL's, sales letters, and video content by both employers
- Built a fully functional funnel in 3-days
Certification
Certified by the International Association Of Professional Writers and Editors
Timeline
Head Sales Copywriter
Coach With Us
09.2023 - Current
Copywriter
SharkCEOs
01.2023 - 05.2023
Junior Copywriter
6-Figure Ad Funnels
05.2022 - 01.2023
Associate of Arts -
North Florida College