DILNOZA SAMATOVA
Marketing Specialist
New York,NY
Summary
Results-driven marketing professional with a proven ability to collaborate cross-functionally and translate market research and data insights into effective marketing strategies.
Overview
6
6
years of professional experience
Work History
Marketing Analyst
American Express
09.2024 - Current
- Manage end-to-end marketing campaign execution including offer build, creative review and approval, channel set up, pre-launch testing and post-launch validation
- Assess KPIs to achieve in-depth understanding of campaign performance and identify new growth opportunities
- Work closely with external partners to develop marketing assets that align with overall marketing messaging and strategy objectives
- Work cross-functionally with tech, legal and compliance teams to build net new marketing channels
Marketing Operations Officer
Popular Bank
03.2022 - 05.2024
- Led cross-functional collaborations with Product, Marketing, and Sales Enablement teams to execute marketing strategies, driving increased adoption of lending products and deposit growth
- Managed development and deployment of marketing campaigns, ensuring effective messaging, audience targeting and field training
- Evaluated and monitored campaign performance on an ongoing basis against established goals by analyzing key metrics
- Delivered presentations on marketing plans and results to stakeholders, demonstrating campaign effectiveness and strategic value
- Collaborated with Legal and Compliance teams and external partners to facilitate the timely review, negotiation and approval of marketing materials and vendor contracts
Marketing & Branding Associate
Halsbrook
08.2019 - 02.2022
- Partnered with VP of Brand Marketing to develop a 360 integrated marketing strategy to solidify the brand experience across all marketing channels (email, social media, display, digital campaigns, etc.)
- Managed the email marketing program from strategic content development to testing, segmenting and deploying, ultimately increasing customer engagement, acquisition, and growth
- Assisted with ongoing improvements of the site experience (SEO, site navigation, product-viewing experience)
- Oversaw brand partnerships: prospecting, content planning, negotiation, budget management and performance assessment, resulting in an expanded brand network, increased site traffic and heightened customer acquisition
- Worked with an agency to launch 2 nationwide branding campaigns
- Drove social media growth strategy on Facebook and Instagram through organic/paid posts and community engagement leading to over 90% growth in followers and 250% growth in sales through organic posts
- Helped conceptualize and coordinate photoshoots and optimize allocation of all creative assets
- Worked with COO to ideate digital campaigns and manage paid search agency, optimizing ROI and increasing revenue
Education
B.S. - Fashion Business Management
Fashion Institute of Technology
08.2013 - 5 2017
International Marketing
Polimoda Intitute
Florence 01.2016 - 6 2016
Development of the Silk Road | Study abroad program in Nanjing, China
Nanjing University
01.2014 - 2 2014
Skills
- Brand Marketing
- Vendor Management
- Content Planning
- Email Marketing
- Campaign Management
- Marketing Strategy
Timeline
Marketing Analyst
American Express
09.2024 - Current
Marketing Operations Officer
Popular Bank
03.2022 - 05.2024
Marketing & Branding Associate
Halsbrook
08.2019 - 02.2022
International Marketing
Polimoda Intitute
01.2016 - 6 2016
Development of the Silk Road | Study abroad program in Nanjing, China
Nanjing University
01.2014 - 2 2014
B.S. - Fashion Business Management
Fashion Institute of Technology
08.2013 - 5 2017
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