Dima Akoub
New York, NY
Summary
Experienced client-facing marketing professional with over five years of expertise in paid advertising and digital marketing with top agencies. Proven success in managing high-impact campaigns across all platforms, and fostering strong client relationships across fashion, retail, food, hospitality, automotive, and beyond. Skilled in client management and executing data-driven strategies, my attention to detail in driving performance is strengthened by my creative and results-focused approach to every project.
Overview
6
6
years of professional experience
Work History
Supervisor, Social Strategy
Havas Media Group
08.2022 - Current
- Oversee strategic paid media initiatives, ensuring alignment with client objectives and brand identity
- Manage and mentor a team of specialists to deliver high-quality work across multiple campaigns
- Analyze campaign performance metrics and provide actionable insights to optimize outcomes
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
Senior Specialist, Paid Social
KINESSO/Reprise
09.2021 - 09.2022
- Developed and executed strategic media camapigns for Estée Lauder, Tom Ford, and MAC
- Led client-facing meetings, presenting performance reports and key insights across 7-8 brands
- Leveraged platforms such as Facebook, TikTok, Pinterest, Twitter, and Snapchat to maximize campaign reach and ROI
- Identified areas in need of critical improvement and implemented strategies to achieve targets.
Paid Social Strategist
Hearts & Science
11.2019 - 04.2021
- Directed social media and digital marketing strategies to boost brand awareness and audience engagement for Warner Bros Entertainment & HBO Max
- Utilized platforms like Facebook, Twitter, and Snapchat to drive creative and impactful campaigns
- Designed and implemented innovative strategies to promote Warner Bros.’ portfolio of entertainment properties
Associate Marketing Specialist
NOVA Advertising
08.2018 - 08.2019
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
Education
Digital Communications And Media
George Mason University
Washington, DCSkills
- Strategic Campaign Planning: Expertise across beauty, retail, automotive, CPG, hospitality, and entertainment verticals
- Social Media Platform Proficiency: Certified in Meta, Snap, TikTok, LinkedIn, and Pinterest
- Project Management: Successfully managed 8-figure client campaigns from inception to completion
- Client Relationship Management: Built and maintained strong partnerships with high-profile clients
- Data-Driven Strategy: Skilled in leveraging analytics to inform and optimize campaign performance
Cross-Platform Integration: Experienced in creating cohesive strategies across multiple digital touchpoints
Timeline
Supervisor, Social Strategy
Havas Media Group
08.2022 - Current
Senior Specialist, Paid Social
KINESSO/Reprise
09.2021 - 09.2022
Paid Social Strategist
Hearts & Science
11.2019 - 04.2021
Associate Marketing Specialist
NOVA Advertising
08.2018 - 08.2019
Digital Communications And Media
George Mason University
Similar Profiles
Manuel De LuziManuel De Luzi
Data Scientist at Havas Media GroupData Scientist at Havas Media Group
Krysten ChavezKrysten Chavez
Planning Supervisor → Associate Director (in role) at Havas Media GroupPlanning Supervisor → Associate Director (in role) at Havas Media Group
Kathy OhKathy Oh
Associate, Talent Advisory/ HRBP at HAVAS MEDIA GROUPAssociate, Talent Advisory/ HRBP at HAVAS MEDIA GROUP
Deanna CataldiDeanna Cataldi
Senior Vice President, Market at Havas Media GroupSenior Vice President, Market at Havas Media Group
Fatoumata SowFatoumata Sow
Case Manager at The Door Supportive HousingCase Manager at The Door Supportive Housing