Dima Issa

• Provided insights to enhance product and marketing strategies using market research and product development expertise
• Collaborated closely with clients to understand their business problems and tailor research solutions
• Applied expertise in various research areas like Pricing Sensitivity and Market Sizing to address client-specific challenges
• Contributed to business development efforts by actively engaging in client pitches, identifying additional research opportunities, and developed and presented comprehensive research proposals, showcasing key solutions
• Cultivated strong client relationships, serving as primary point of contact.

Bait Al Izz Project

• Led creation of Bait Al Izz's home décor brand identity, driving successful market penetration and increased brand recognition.
• Executed targeted ad campaigns, resulting in 100% increase in customer acquisition and revenue growth.
• Achieved cohesive brand presence with rapid social media growth of over 2,000 followers in first month, boosting brand visibility, engagement, and customer loyalty.

Finca El Puente Project

• Positioned Honduras coffee plantation as premium brand worldwide through comprehensive rebranding efforts.
• Led successful rebranding initiatives, including logo redesign, to align with company's identity and values.
• Managed website development to ensure alignment with Finca El Puente's brand strategy and enhance user experience for coffee bean buyers.
• Implemented effective social media strategy, driving increased engagement and brand visibility.
• Participated in Specialty Coffee EXPO, fostering industry connections and enhancing brand recognition."

• Facilitated Mojitok's entry into Middle Eastern market through establishment of key partnerships and leadership in localization efforts tailored for Arab users.
• Generated multiple market research reports, providing pivotal insights for decision-making on profitable endeavors and expanding company's global presence.
• Orchestrated 150% increase in social media profile following via development and execution of strategic content plan, ensuring sustained engagement.

• Applied critical thinking to evaluate patterns, insights, and trends in bugs, leading to implementation of lasting solutions for specific product issues.
• Conducted in-depth analysis of incoming and existing data, enhancing search engine results to deliver improved and user-friendly experience.
• Employed Excel optimization techniques for efficient data import, creating visually compelling graphs and charts to enhance data visualization.
• Managed and updated bugs within Visual Studio (Team Foundation Server), documenting thorough investigations and corrective actions, consistently closing 20+ tickets daily.

• Consolidated and translated raw data from PSU's database (Banner) for department projections and forecasts, including student enrollment and budgetary spending
• Leveraged information from PSU's data warehouse (DataMASTER) to identify departmental trends
• Designed promotional materials for Computer Science programs and student recruitment events
• Reviewed and updated department webpages to improve navigation and keep content up to date
• Reconciled procurement card purchases for monthly audits
• Provided administrative support to 5 staff members and 40 faculty instructors
• Prepared employee reimbursements, invoice payments, and check requests for management review.

• All-Star Employee' award recipient for outstanding service to customers and fellow teammates
• Elevated consumer experience through expert knowledge of fashion trends, fostering customer loyalty, and driving sales growth
• Addressed an average of 30 customer inquiries per day over the phone, resolving issues promptly and effectively.
• Maintained daily merchandising standards, upheld a visually appealing store, managed opening/closing procedures, and optimized overall customer experience.