Summary
Overview
Work History
Education
Skills
Languages
Volunteer Work
Accomplishments
Timeline
Generic

Dimayma McCauley

Malden,MA

Summary

Passionate and seasoned communications professional with +15 years of experience in sports, health/medical, business, and nonprofit industries. Specialties include: media and public relations, content development, and brand management & strategy. Highly skilled in customer-facing roles and managing multiple projects concurrently.

Overview

17
17
years of professional experience

Work History

Distribution Consultant

Canon Business Process Services
09.2022 - Current
  • Performs administrative and clerical duties, including office equipment maintenance and troubleshooting for six departments, each with 30 employees on average
  • Handles +900 employees' business and personal correspondence and packages per day
  • Manages sensitive data for a global investment management firm with over $1.2 trillion AUM
  • Keeps inventory and provision of office and pantry supplies and vending machines, totalizing sixteen different areas managed daily.

Assistant Manager

Jaho Coffee Roaster & Wine Bar
07.2019 - 06.2022
  • Acted as point of contact among executives, employees, clients, and vendors
  • Oversaw day-to-day operations, ensuring exceptional customer experience while keeping a healthy work environment
  • Reached 17% off savings by managing supplies inventory and purchase
  • Trained +10 new hires on company-specific procedures and guidelines.

Strategic Communications Consultant

MVD Enterprises
10.2020 - 03.2021
  • Delivered company's rebranding and marketing plan within an unusually short deadline
  • Orchestrated and executed brand revamping by restructuring the company's website visuals and copywriting content for over 30 website pages, landing pages, and blogs
  • Developed digital content and wrote copy for social media resulting in 90% increase in company's digital blueprint
  • Supplied company with six months' worth of blog, social media, and email marketing content.

Communications Manager

Infracommerce
06.2017 - 12.2019
  • Structured new Public and Media Relations department and managed a five-member cross-functional team to successfully build company's branding and identity for media, market, partners, clients, and employees
  • Pitched, developed, and produced cross-channel web content resulting 60% increase in organic follower growth and engagement
  • Designed and implemented Public and Media Relations strategies that boosted media awareness, with over 500 news media appearances, including top-tier media outlets in Brazil.

Brand & Content Manager

Orlando City SC
05.2017 - 01.2018
  • Curated content and wrote copy across four social media channels achieving +40% of organic engagement with target market.
  • Coordinated with the US Communications team to connect the Brazilian press to team's daily events, spokespersons, and athletes.

Communications Manager

T-BDH Capital
01.2015 - 02.2017
  • Spearheaded Communications team coordinating cross-departmentally projects that achieved 70% growth in conglomerate's brand awareness.
  • Built company brand by defining and executing PR efforts, doubling clipping results of media coverage, including pieces published/broadcasted in top-tier Brazilian news outlets
  • Cooperated in developing Orlando City Soccer Team communications plan targeting the Brazilian market.

Branding

Orlando City SC, OCSC
01.2013 - 01.2017
  • Collaborated with the designing and execution of the PR & Branding campaign for Orlando City SC, and supervised its Brazilian branch
  • As a press officer, established and straightened OCSC's relationship with Brazilian news outlets; helped to educate the Brazilian journalists about how soccer operates in the US; introduced reporters to spokespeople who were Portuguese speakers; and worked on press events to bring some top-tier journalists to Orlando, (FL) for in loco coverage
  • Maintained dedicated social media content focusing on Brazilian soccer fans, developing content across four social media channels, ensuring a cohesive online brand identity with Brazilian fans and digital influencers.

Communications Manager

Octagon Global Sports & Entertainment
04.2013 - 12.2014
  • Coordinated branded content projects and brand activations for the Confederations Cup FIFA 2013 and World Cup FIFA 2014, sponsored by Ambev, Wise Up, Itaú, and J&J
  • Built the PR strategy to promote the agency (Octagon Brazil) and its clients, securing numerous interviews and pieces in all the top-tier trade media outlets.

Press Relations Specialist

RS Press
10.2010 - 01.2013
  • Planned and executed Public and Media Relations strategies for five different Physician Organizations, including coordinating many medical congresses, conferences, and symposiums.
  • Writer, editor, and TV & Radio producer for the Family Physicians Society, Hematology Society, Pediatric Society, Gastroenterological Association, and State Medical Union.
  • Liaison between medical and scientific researchers and journalists, including the "translation" of scientific articles.
  • Managed public health care crisis related to previously cited accounts.

Education

Writing for Social Justice

University of California
2021

Business Administration

Computer Systems Institute
2021

Study of Communications

Higher School of Advertising And Marketing
2018

Bachelor of Arts - Social Communications - Journalism

Cruzeiro Do Sul University
2018

Skills

  • MS Office (Experienced)
  • WordPress (Experienced)
  • Digital media (Experienced)
  • HTML (Basic)
  • CSS (Basic)
  • Adobe Illustrator (Basic)
  • Content strategy and development
  • Stakeholder management
  • Messaging and thought leadership
  • Brand awareness
  • Account management
  • Lifelong Learner
  • Multitasking
  • Empathy
  • Clear Communication
  • Critical Thinking

Languages

English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working

Volunteer Work

JogaMiga

Brand consultant

2017 - current date

Supervises project's communication strategies and market positioning and helps the brand to strengthen relationships with targeted media and news outlets, audience, and potential partners/ sponsors.


Impact Norwood Substance use prevention Coalition

Social Media Strategist

2019

Outlined a social media strategic plan to amplify reach and engagement; Translated social media content targeting the Brazilian and Latin local communities.

Accomplishments

    Orlando City SC (OCSC) — Branding

    2013 - 2017

    Collaborated with the designing and execution of the PR & Branding campaign for Orlando City SC, and supervised its Brazilian branch.

    As a press officer, established and straightened OCSC's relationship with Brazilian news outlets; helped to educate the Brazilian journalists about how soccer operates in the US; introduced reporters to spokespeople who were Portuguese speakers; and worked on press events to bring some top-tier journalists to Orlando, (FL) for in loco coverage.

    Maintained dedicated social media content focusing on Brazilian soccer fans, developing content across four social media channels, ensuring a cohesive online brand identity with Brazilian fans and digital influencers.

Timeline

Distribution Consultant

Canon Business Process Services
09.2022 - Current

Strategic Communications Consultant

MVD Enterprises
10.2020 - 03.2021

Assistant Manager

Jaho Coffee Roaster & Wine Bar
07.2019 - 06.2022

Communications Manager

Infracommerce
06.2017 - 12.2019

Brand & Content Manager

Orlando City SC
05.2017 - 01.2018

Communications Manager

T-BDH Capital
01.2015 - 02.2017

Communications Manager

Octagon Global Sports & Entertainment
04.2013 - 12.2014

Branding

Orlando City SC, OCSC
01.2013 - 01.2017

Press Relations Specialist

RS Press
10.2010 - 01.2013

Writing for Social Justice

University of California

Business Administration

Computer Systems Institute

Study of Communications

Higher School of Advertising And Marketing

Bachelor of Arts - Social Communications - Journalism

Cruzeiro Do Sul University

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Dimayma McCauley