Dimayma McCauley
Communications Specialist | Strategic Messaging • Culture & Engagement • Multilingual Communications
Boston,MA
Summary
Communications specialist with 15+ years developing audience-centered communications strategies for corporate, nonprofit, and sports organizations in Brazil and the United States. Experienced in internal communications, branded content, and digital engagement initiatives. Proven track record leading multilingual campaigns and building communications functions from the ground up, delivering measurable results, including 500% engagement growth and 500+ media placements for global organizations. Fluent in English and Portuguese with working Spanish proficiency.
Overview
15
15
years of professional experience
Work History
Program Manager, SOMOS Latinx
Berklee College of Music
04.2022 - Current
Lead operations and communications for 200+ students each semester. Oversee student advising, engagement programming, budget management, and digital communications.
- Developed multilingual communications strategy that tripled organic engagement since 2023
- Designed and executed 30+ events, including flagship weeklong pre-orientation program (40 sessions, 60 students annually)
- Manage all social media, website content, and monthly newsletters; align messaging with institutional priorities
- Partner cross-functionally to strengthen student experience and retention outcomes
Strategic Communications Consultant
MVD Enterprises
10.2019 - 03.2025
- Developed bilingual communication strategies for multicultural audiences, achieving 90% increase in clients' digital footprint through email, web, and social media campaigns
Communications Manager
Infracommerce
06.2016 - 12.2025
Built communications department from the ground up for Brazil's leading e-commerce solutions provider with 500+ employees.
- Created monthly newsletters connecting employees across departments, improving alignment and strengthening culture
- Partnered with HR on engagement initiatives that enhanced morale, reduced turnover, and fostered brand advocacy
- Secured 500+ top-tier media placements (TV Globo, Folha de S. Paulo, O Estado de S. Paulo)
- Grew organic engagement by 60% through data-driven digital strategies
Brand & Content Manager (Part-Time Contractor)
Orlando City SC
04.2017 - 12.2017
- Maintained Brazilian market social media presence during organizational transition
- Produced Portuguese-language content and live match coverage that sustained fan engagement
- Coordinated with U.S. communications team to ensure consistent cross-market messaging
Communications Manager
T-BDH Capital
01.2015 - 02.2017
Directed communications for private investment firm's portfolio brands including Wise Up, Orlando City SC, and meuSucesso.com.
- Developed branding strategy for firm founder, securing appearances in major Brazilian and international media outlets
- Led Orlando City SC's Brazilian communications, growing social media following to 500K while establishing key media relationships
- Implemented cross-border digital strategies that increased brand awareness by 70%
- Served as liaison between Brazilian press and U.S.-based teams across multiple time zones
Communications Coordinator
Octagon Brazil
03.2012 - 12.2025
- Managed FIFA World Cup 2013/2014 sponsorship activations for Ambev, Itaú, and Johnson & Johnson
- Coordinated branded content projects including videos, press materials, and social media content
- Supported early-stage communications for Orlando City SC's Brazilian audience development
Press Relations Specialist
RS Press
10.2010 - 01.2013
Developed media relations strategies for clients in the healthcare and business sectors, positioning medical societies (ABHH, SBGG, SBMFC, SBP, Simesp, SBTMO) and specialists as trusted sources for press and the general public.
• Built and maintained relationships with journalists and media outlets to amplify client visibility and credibility
• Wrote and edited content for social media and internal communications products including magazines and newsletters
• Supported business development objectives for corporate clients (Truckvan and Blum) through strategic PR campaigns
• Coordinated press materials and media outreach that strengthened client positioning across healthcare and business sectors
PROFESSIONAL DEVELOPMENT
Career Transition | February 2019 - September 2020
Relocated from São Paulo to Boston; completed English language studies while working in customer experience roles that strengthened cross-cultural communication and leadership skills.
Professional Development & Skill Building | April 2021 - April 2023
Completed Business Administration with Digital Multimedia program at Computer Systems Institute; worked as Distribution Consultant at Canon Business Process Services, gaining experience in administrative operations and client relations.
Education
Bachelor of Arts - Communications
Universidade Cruzeiro Do Sul
São Paulo, SP12-2008
Professional Development - Business Admin With Digital Multimedia
Computer Systems Institute
Boston, MA10-2021
Professional Development - Storytelling & Branded Content
ESPM – Escola Superior De Propaganda E Marketing
São Paulo, SP11-2017
Skills
- Strategic Communications
- Brand Strategy
- Content Development
- Community Engagement
- Stakeholder Relations
- Multicultural Marketing
- Digital & Social Media Strategy
- Internal Communications
- Crisis Communications
- Sponsorship Activation
- Team Leadership
- Project Management
- Data-Driven Strategy
- Strategic content planning
Languages
English (Fluent)
Portuguese (Native)
Spanish (Intermediate)
Volunteer Experience
JogaMiga (Brazil) | Brand Consultant | 2017 – Present
- Lead brand positioning and PR activations for a nonprofit uplifting women’s soccer in Brazil.
Impact Norwood (MA) | Social Media Strategist | 2019
- Designed social media strategy and multilingual content to expand reach within Brazilian and Latinx communities.