Dimayma McCauley
Communications Leader | Brand & Engagement Strategy | Global + Multicultural Audiences
Boston,MA
Summary
Communications leader with 15+ years of experience in brand strategy, digital engagement, and multicultural storytelling. Proven success shaping organizational voice, strengthening reputation, and driving measurable results — from a 500% boost in digital engagement at Berklee to 500+ media placements across Latin America. Fluent in English and Portuguese, with working Spanish, I bring a global perspective and a passion for connecting people to brands through communications, equity, and community engagement.
Overview
16
16
years of professional experience
Work History
Program Manager, SOMOS Latinx
Berklee College of Music
01.2023 - Current
- Designed and launched the inaugural pre-orientation program, boosting student participation by 75%.
- Implemented multi-channel communications, achieving a 47% increase in followers and 500% engagement growth in one year.
- Partnered cross-campus to launch two signature events aligned with cultural and market trends.
- Managed budgets and supervised 10+ student employees, supporting 200+ students per semester and improving retention outcomes.
Strategic Communications Consultant
MVD Enterprises
01.2020 - 01.2021
- Advised clients on multicultural digital marketing campaigns, optimizing email, CRM, and social strategies.
- Increased clients’ digital footprint by 90% through targeted branding and engagement initiatives.
Communications Manager
Infracommerce
01.2017 - 01.2018
- Built a structured communications department, enhancing brand identity and reputation.
- Designed and executed PR strategies, securing 500+ top-tier media placements (TV Globo, Folha de S. Paulo, O Estado de S. Paulo).
- Led digital campaigns that increased organic engagement and followers by 60%.
Brand & Content Manager
Orlando City SC
01.2017
- Directed Brazilian market branding, delivering a 40% increase in organic engagement.
- Produced live game coverage and exclusive content, strengthening global fan connection.
- Maintained strong relationships with Brazilian press and influencers, ensuring consistent coverage.
Communications Manager
T-BDH Capital
01.2015 - 01.2017
- Directed communications for multiple brands, boosting awareness by 70% through PR campaigns.
- Implemented digital strategies across Brazilian and U.S. markets, strengthening cross-border visibility.
Communications Coordinator
Octagon Brazil
01.2013 - 01.2014
- Managed FIFA sponsorship activations (Ambev, Itañ, Wise Up, J&J) during the 2013 Confederations Cup and 2014 World Cup.
- Built Orlando City SC’s Brazilian presence, growing 500k followers in two months.
- Coordinated branded content projects that enhanced sponsor visibility and audience engagement.
Press Relations Specialist
RS Press
01.2010 - 01.2013
- Managed media relations for five healthcare organizations, securing national media coverage.
- Translated complex research into media-friendly stories, broadening public engagement.
Education
Bachelor of Arts - Communications
Universidade Cruzeiro Do Sul
São Paulo, SP12-2008
Professional Development - Storytelling & Branded Content
ESPM – Escola Superior De Propaganda E Marketing
São Paulo, SP11-2017
Professional Development - Business Admin With Digital Multimedia
Computer Systems Institute
Boston, MA10-2021
Skills
- Strategic Communications
- Brand Strategy
- Content Development
- Community Engagement
- Stakeholder Relations
- Multicultural Marketing
- Digital & Social Media Strategy
- Internal Communications
- Crisis Communications
- Sponsorship Activation
- Team Leadership
- Project Management
- Data-Driven Strategy
- Strategic content planning
Additional Experience
Canon Business Process Services | Distribution Consultant | 2022 – 2023
- Supported operations for a global investment firm with $1.2T AUM, ensuring accuracy in sensitive data handling and workflow processes.
Jaho Coffee Roaster & Wine Bar | Assistant Manager | 2019 – 2022
- Managed daily operations and a team of 10+ employees, improving customer satisfaction by 15% and serving as primary contact for executives, staff, and vendors.
Languages
English (Fluent)
Portuguese (Native)
Spanish (Intermediate)
Volunteer Experience
JogaMiga (Brazil) | Brand Consultant | 2017 – Present
- Lead brand positioning and PR activations for a nonprofit uplifting women’s soccer in Brazil.
Impact Norwood (MA) | Social Media Strategist | 2019
- Designed social media strategy and multilingual content to expand reach within Brazilian and Latinx communities.