Director, Data Engineering
Media Domain
Inspire and mentor high-performing data engineering teams, fostering a culture of innovation, collaboration, and continuous learning. Drive execution at scale, ensuring technical excellence and alignment with business objectives.
Design and optimize data systems for integrity, security, and high availability, enabling rapid experimentation and data-driven decision-making. Lead the full migration of a mission-critical SQL Server system to AWS, unifying platforms across six countries for enhanced scalability and performance.
After the acquisition of three companies, built a comprehensive dimensional data architecture to integrate all product lines into a unified platform, ensuring consistency across data assets, improving analytics capabilities, and supporting cross-product reporting and insights.
- Oversaw end-to-end ML lifecycle for a vendor-developed NLP model that extracts keywords from Digital placement names from unstructured text, improving ad classification and targeting.
- Architected and maintained scalable infrastructure using Amazon Q and AWS services (e.g., S3, Lambda, SageMaker, Step Functions) to support model training, inference, and continuous delivery pipelines.
- Acted as technical liaison between data science, engineering, and business teams, aligning AI implementation with product goals and revenue impact.
- Enabled real-time and batch inference workflows, reducing latency and manual effort across ad operations. Refined model outputs through rule-based augmentation to align with taxonomy and classification standards.
- Enabled a repeatable ML delivery pipeline, reducing time-to-production and supporting rapid iteration and continuous improvement.
- Align engineering strategy with corporate objectives, driving substantial revenue growth and increasing market share. Translate complex technical initiatives into measurable business impact, securing executive buy-in and long-term success.