Dimple Kataria
Austin,Texas
Summary
15+ Years as a Customer-Centric Product Leader with a proven track record of driving successful go-to-market (GTM) strategies and scaling digital platforms (B2B & B2C). Leveraged data-driven insights and user research to define user-centric product roadmaps, prioritize features, and ensure high-impact product development that maximizes ROI. Skilled in agile methodologies and fostering cross-functional collaboration to deliver innovative solutions.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Strategy Product Manager
Infosys
Austin, TX
02.2023 - Current
- Reduced member friction and improved data governance by 25% by implementing Salesforce Marketing Cloud as Single Source of Truth (SSO), streamlining consent management and minimizing member contact fatigue
- Championed customer-centric security initiative, resulting in 70% decrease in login and registration incidents
- Optimized registration funnel, achieving 30% registration uplift and 20% NPS increase
- Adept in Agile methodologies and Collaborated cross-functionally with business and architecture teams to conduct thorough requirements gathering sessions
- Spearheaded creation of weekly product health reports, encompassing key metrics like user adoption and customer success KPIs.
Strategy Product Manager
Deloitte Consulting
Delhi, Delhi
08.2021 - 01.2023
- Owned go-to-market (GTM) strategy for ~$2.6bn GMV marketplace (2022 - 2023)
- Established GTM strategy and implementation roadmaps in 3 months which included market sizing and segmentation, developing five-year business plan, and market launch plan and technology implementation plan.
- Managed stakeholder expectations effectively throughout entire product development process.
- Presented compelling product demonstrations to board of directors, garnering acknowledgement & appreciation from all stakeholders.
Product Manager
HP
Delhi, Delhi
01.2021 - 01.2022
- Spearheaded launch of high-performing B2B digital platform on Salesforce Commerce Cloud
- Implemented targeted onboarding programs, identified key metrics for feature success, employed iterative development cycles, collaborated effectively with sales and marketing teams, and developed comprehensive channel partner communication and engagement program.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Managed stakeholder expectations effectively throughout entire product development process.
- Increased product adoption by developing and implementing effective marketing strategies.
ECommerce Product Operations Specialist
Accenture
Stockholm, Sweden
11.2007 - 07.2021
- Improved operational efficiency and customer satisfaction for H&M in 60 online markets
- Leveraged customer journey analytics to identify user pain points
- Spearheaded successful migration of online marketplaces to Microsoft Azure cloud.
- Collaborated with engineering teams for seamless integration of software updates, ensuring minimal downtime for users
- Boosted revenue growth, partnering with cross-functional teams to develop and launch innovative products
- Conducted thorough competitor analysis to inform strategic decision-making processes related to pricing strategies and product positioning within market landscape bringing online sales (revenue) to 30% of total business.
- Enhanced customer satisfaction by identifying and resolving product-related issues by 70%.
ECommerce Lead
Cardinal Healthcare
Columbus, OH
01.2012 - 01.2016
- Enhanced sales by 10% through customer surveys and understanding pain points
- Assisted and supported eCommerce migration to Amazon cloud services.
- Identified and resolved technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases
- Oversaw seamless integration of new e-commerce platform features, ensuring smooth transition for customers during website updates or migrations.
Lead Developer
Disney
Delhi, Delhi
01.2007 - 01.2011
- Led user interface enabling 16% improvement in operating income.
- Developed user interface which helped client to know where customer shop, dine, helped to increase revenue by 6%.
- Supported product owners in defining clear requirements for feature enhancements or new functionality requests through active participation during backlog grooming sessions.
Education
MBA -
University of California, Los Angeles
Los Angeles, CA08.2020
Bachelor of Science - Computer Science
Apeejay College of Engineering
India05.2007
Skills
- Go-to-market strategy for eCommerce and Marketplaces
- Digital platform Strategy and Transformation
- Strategic thinking
- Consultative selling
- Analytical thinking
- Project & program management
- Change management
- End to End Feature Delivery
- Agile Software Development
- Shipping New Products
- Product Lifecycle Management
- A/B Testing
- Stakeholder Management
Accomplishments
- Owned the GTM strategy and roadmap for a B2B marketplace (GMV: $2.6Bn): Designed the strategy leveraging Salesforce Commerce Cloud, defined features, service flows, and a 5-year business plan with a phase-wise & day-wise roadmap for launch.
- Achieved 85% user adoption for a B2B platform on Salesforce Commerce Cloud: Led feature discovery workshops, implemented Agile methodologies, managed product backlog, collaborated with engineering teams, incorporated customer feedback throughout the lifecycle, coordinated with sales & marketing, and defined success metrics.
- Reduced incidents by 70% for a B2C e-commerce platform (60 online markets): Championed an automation culture, migrated to Microsoft Azure cloud, and grew online business share from 4% to 26%.
Certification
Microsoft Azure Architect
Timeline
Strategy Product Manager
Infosys
02.2023 - Current
Strategy Product Manager
Deloitte Consulting
08.2021 - 01.2023
Product Manager
HP
01.2021 - 01.2022
ECommerce Lead
Cardinal Healthcare
01.2012 - 01.2016
ECommerce Product Operations Specialist
Accenture
11.2007 - 07.2021
Lead Developer
Disney
01.2007 - 01.2011
MBA -
University of California, Los Angeles
Bachelor of Science - Computer Science
Apeejay College of Engineering