Summary
Overview
Work History
Education
Skills
Timeline
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Dimuthu Perera

Houston

Summary

Results driven Digital Marketing & E-Commerce Professional with extensive experience in social media strategy, paid advertising, and multi-channel eCommerce management. Skilled in building and optimizing Shopify Plus stores, managing Amazon, Target, and Walmart marketplaces, and executing high performing paid campaignsacross Google, Meta, TikTok, and X Ads. Proven track record of driving traffic, increasing conversions, and scaling online revenue for premium brands, including Fear of God, Kylie Cosmetics, Represent, and Mosh. Adept at content creation, SEO, analytics, and conversion optimization, with strong collaboration, project management, and client communication skills.

Overview

11
11
years of professional experience

Work History

Freelancer Shopify Store Developer

Toptal
01.2015 - Current
  • Built high end Shopify and Shopify Plus stores for premium clients, including Fear of God, Kylie Cosmetics, Represent, and Mosh, delivering visually stunning, conversion optimized eCommerce experiences.
  • Implemented SEO, site speed optimization, and analytics tracking (GA4, Shopify Analytics, Klaviyo) to maximize organic traffic and sales.
  • Developed custom Shopify themes, apps, and integrations, creating tailored functionality for each brand.
  • Optimized product pages, landing pages, and checkout flows to increase conversion rates, average order value, and retention.
  • Collaborated with clients on branding, social media campaigns, and paid media strategies (Google Ads, Meta Ads, TikTok Ads, X Ads) to align store performance with marketing initiatives.
  • Delivered end to end eCommerce solutions from concept to launch, ensuring premium quality and client satisfaction.

E-Commerce Manager

Under Armour
MD
12.2023 - 04.2025
  • Managed multi channel eCommerce operations, including Shopify DTC, Amazon, Target, and Walmart marketplaces, ensuring accurate product listings, optimized catalog structure, and high performing merchandising.
  • Executed conversion rate optimization (CRO) strategies, including A/B testing, upsell/cross sell, bundling, and checkout flow improvements to increase conversion rate, average order value (AOV), and lifetime value (LTV).
  • Integrated paid campaigns (Google Ads, Meta Ads, TikTok Ads, X Ads) with on site optimization to maximize ROI across all channels.
  • Developed and executed subscription and retention initiatives, reducing churn and improving repeat purchase rates.
  • Monitored KPIs across all channels (CTR, conversion rate, ROAS, AOV, LTV) using Shopify Analytics, GA4, and Northbeam, delivering actionable insights to leadership.
  • Oversaw seasonal product launches, promotions, and funnel readiness across all marketplaces.
  • Collaborated with marketing, creative, and brand teams to align campaigns with product catalog and funnel strategies.

Social Media Marketing Specialist

Umbrella Digital Marketing Agency
New York
02.2016 - 12.2023
  • Managed 4–6 client accounts, executing daily posting, scheduling, and engagement while maintaining distinct brand voices.
  • Produced, filmed, and edited short form video content (TikTok, Instagram Reels, YouTube Shorts), achieving 35%+ average engagement growth.
  • Planned and executed paid campaigns across Google, Meta, TikTok, and X, generating above industry CTRs and reducing CPC by up to 25%.
  • Grew client audiences organically by 25–40% within 3–6 months through trend-driven content and optimized posting strategies.
  • Delivered weekly KPI dashboards tracking impressions, reach, CTR, and engagement, ensuring data driven decision making.
  • Increased community response rate by 50% through proactive DM, comment, and brand mention engagement.
  • Collaborated with creative teams to build content calendars, develop shot lists, and align campaigns with broader marketing goals.

Education

Bachelor of Science - Marketing

Ashworth College
Norcross, GA
07-2020

Skills

  • E-Commerce Management & Store Optimization
  • Multi-Channel Sales (Online Marketplaces & DTC)
  • Conversion Rate Optimization (CRO) & Funnel Strategy
  • Social Media Management & Content Creation
  • Paid Digital Advertising & Campaign Management
  • SEO & Website Performance Optimization
  • Analytics, Reporting & KPI Tracking (Google Analytics, Triplawale Analytics)
  • Product Catalog Management & Merchandising
  • Project Management & Cross Functional Collaboration
  • Client Communication & Brand Alignment
  • Graphic Design & Visual Content Creation (Canva)

Timeline

E-Commerce Manager

Under Armour
12.2023 - 04.2025

Social Media Marketing Specialist

Umbrella Digital Marketing Agency
02.2016 - 12.2023

Freelancer Shopify Store Developer

Toptal
01.2015 - Current

Bachelor of Science - Marketing

Ashworth College

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Dimuthu Perera