Summary
Overview
Work History
Education
Skills
Timeline
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Dina Bails

The Woodlands,TX

Summary

To leverage my expertise in prospecting, profiling, and selling products to customers, cultivate and maintain relationships with decision-makers and influencers, and expedite new distribution opportunities. My goal is to contribute to the growth of the company by delivering consistent results that align with company objectives.

Overview

19
19
years of professional experience

Work History

Account Executive

Lakeland Marketing
03.2021 - Current
  • Cultivate relationships within the industry ensuring growth and influence.
  • Secure new business opportunities and foster existing business through seamless collaboration.
  • Expand territories and create opportunities for account development.
  • Develop business plans for key accounts and focused products.
  • Leverage data and insights to strategically drive business performance.
  • Plan and execute food shows, sales/training meetings, and product conversions.
  • Launch, manage, expand, and negotiate the sale of manufacturer products to distributors and key accounts.
  • Evaluate market trends and recommend products to customers based on business needs and goals.
  • Make frequent calls on customers to build relationships and execute business plans.
  • Maintain and update CRM database.

Account Executive

Hanks Brokerage
01.2019 - 06.2020
  • Acted as sales representative for major food manufacturers to promote designated products consistent with strategic corporate initiatives.
  • Designed local marketing programs, conducted comprehensive sales trainings, and enhanced product knowledge for the distributor's sales teams.
  • Successfully drove annual goals, fostering profitability, volume, and the successful launch of new products.
  • Managed and oversaw operations within the healthcare and college/university sectors ensuring strategic direction in these specific segments.
  • Used data and insights to drive business performance.
  • Acted as director to prepare trade show materials, set up, and identify potential opportunities to be pursued.
  • Stayed informed about evolving food trends ensuring up-to-date knowledge of the dynamic culinary landscape.

Acosta
07.2017 - 11.2018
  • Conducted distributor sales trainings, managed inventory, and facilitated business reviews.
  • Coordinated product demonstrations and presentations, emphasizing salable features through samples and marketing materials to enhance customer business operations.
  • Stayed abreast of current food trends in various street sales segments.
  • Regularly reported to leadership on customer activities and developments using Sales Force (CRM).
  • Orchestrated trade shows, set-up, and delivered on-site sales presentations nationally to existing and potential operators.

The Core Group
07.2016 - 07.2017
  • Provided effective distributor sales training, managed inventory, and conducted business reviews while coordinating marketing programs.
  • Offered customer support for regionally managed healthcare as well as college/university accounts at the unit level. Owned customer-focused projects to enhance operations, account penetration, and business interests.
  • Acted as the lead sales representative for major food manufactures, promoting designated products aligned with strategic corporate initiatives.
  • Delivered onsite sales presentations at trade shows to promote multiple manufacturer products to both existing and potential operators.
  • Managed, analyzed, and provided reports detailing gross sales for various manufactures.
  • Directed the preparations of trade show materials, set-up, and identified opportunities for pursuit.

Key Impact Sales and Marketing
03.2015 - 06.2016
  • Oversaw marketing programs, sales teams, and end user calls for manufacturers through effective coordination with multiple distributors.
  • Served as the primary sales representative, successfully contributing to the reestablishment of damaged relationships with key customers.
  • Provided comprehensive training to sales team members and distributors, acting as the lead representative for major operators.
  • Offered expert advice to clients on achieving their specific needs, leveraging in-depth knowledge of products and staying abreast of industry trends.
  • Directed the preparation of trade show materials, set-up, and identification opportunities for pursuit.

General Manager

Tavistock/Freebirds
04.2006 - 08.2014
  • Managed a $1.2 to $1.3 million annual revenue restaurant, optimizing financial performance through strategic cost control and efficiency measures.
  • Successfully reduced controllable costs contributing to improved profitability.
  • Led and mentored the restaurant team, fostering a positive work environment that enhanced service quality and boosted sales.
  • Consistently achieved positive P&L results by effectively impacting the bottom line.

Education

B.A. - Telecommunications, English Minor

Texas Tech University

Skills

  • Culinary/Presentation
  • Creativity
  • Business management
  • Marketing & Sales
  • Business negotiations
  • Verbal and written communication skills
  • Customer service
  • Problem-solving
  • Negotiation skills
  • Analytical and reporting skills
  • Strong communication and presentation skills
  • Data Analysis
  • Computer Skills
  • Highly organized
  • Ability to sell multiple brands

Timeline

Account Executive

Lakeland Marketing
03.2021 - Current

Account Executive

Hanks Brokerage
01.2019 - 06.2020

Acosta
07.2017 - 11.2018

The Core Group
07.2016 - 07.2017

Key Impact Sales and Marketing
03.2015 - 06.2016

General Manager

Tavistock/Freebirds
04.2006 - 08.2014

B.A. - Telecommunications, English Minor

Texas Tech University

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Dina Bails