DINA GINSBERG
Murrieta,Ca
Summary
Dynamic business development and sales leader with a proven track record in driving revenue growth through strategic account management and innovative marketing solutions. Successfully exceeded sales targets while securing high-value clients, leveraging strong analytical and communication skills to identify opportunities and craft tailored solutions. Experienced in managing multi-million-dollar partnerships and leading omni-channel sales initiatives, with a focus on delivering profitable outcomes. Aiming to elevate business development strategies and client engagements in a director or VP capacity.
Overview
28
28
years of professional experience
Work History
Senior Account Director
Epsilon, a Publicis Group Company
Murrieta, Ca
08.2021 - Current
- Senior-level hunter that excels in prospecting, cold calling, and discovery, with insight into complex and lengthy sales cycles
- Consults with prospects to uncover business challenges to provide relevant data, technology, and omnichannel delivery solutions
- Collaborate with strategic partners to ensure that solutions are being developed and executed in accordance with client goals, while ensuring profitability
- Skilled in achieving incremental milestones through meticulous follow-up
- Achieved 134% quota in 2021; Achieved 125% quota in 2023
- Sign new business solutions direct to consumer, such as Bob's Discount Furniture, Arc'teryx, American Airlines, Penn Foster, Four Seasons, and Virgin Voyages
- Jostens signed 5-year, 1.5MM commitment
- Research, qualify, present, negotiate, and close data-centric value-driven contracts that grow customer knowledge and 1:1 personalization in coordination with MarTech and AdTech solutions
- Create and deliver compelling, customized sales presentations that address customer core business issues
- Partner with internal and third-party partners to generate full-suite solutions - SaaS, IT and Technology platforms, Digital Media on-boarders and walled garden solutions as well as Legal, Operations, and Procurement to close new business
Account Director
Hawkeye, formerly Epsilon Local, a Publicis Group Company
San Diego, Ca
06.2007 - 08.2021
- Oversee portfolio of 15+ clients with sales exceeding $2MM to provide strategic direction and achieve client's goals starting with data and trade area analysis
- Drive omni-channel marketing strategies that deliver program innovation and multi-touch opportunities
- Collaborate with internal partners to ensure solutions are developed that correspond with client goals, include competitive pricing, while ensuring profitability
- Execute direct mail, social media, PPC and SEO campaigns with brands such as Vari, Blue Cross, Valvoline, Made In, and Red Lobster, leveraging transactional, modeled and 1st party data
- Manage schedules, budgets, and overall project management, working with internal and vendor producers, to ensure project requirements and timelines are achieved
- Identify and promote new opportunities for account growth
- Manage outreach and advertising for vertical trade shows, lead booth design, collateral development, staff development
Senior Client Partnership Manager
Creative Channel Services, LLC
Los Angeles, Ca
05.2014 - 10.2016
- Oversaw 30+ key strategic and consultative partnerships with annual sales exceeding $3,000,000
- Developed account growth strategies for leading consumer electronics companies, including industry-leading brands Bose, Tracfone, Costco, Google, and Microsoft
- Executed strategies based on retail expertise and analytics
- Partnered cross-organizationally to continually improve current product solutions and define and develop innovative solutions to support evolving client and retailer needs for brands across multiple channels
- Managed organization's strategic retailer partners, delivering custom eLearning platform solutions to support Costco, AFFES/Exchange, PC Richard, and Son, hhgregg, and Meijer retail sales associated, enabling 25,000+ managers and associates across the U.S
- To gain product knowledge through mediated learning
- Executed business development strategies, developed pricing models, proposals, and program structure to support contract execution for multi-layered digital marketing training solutions
- Developed and presented formal business reviews for key client partners, analyzing key performance metrics, identifying areas for improvement, recommending and implementing program enhancements, and evolution of innovative solutions
Senior Marketing Manager
Phorus, Inc (DTS)
Encino, Ca
05.2013 - 03.2014
- Designed and managed seven (7) trade show booths that facilitated communication with press, trade, and consumers on full range of home wireless audio solutions
- Successfully worked across multiple business units to identify compelling marketing solutions
- Ensured projects remained on schedule and met customer expectations
- Created and executed online retail training program to facilitate product knowledge and enable sales with new
- Re-branded 2013 marketing collateral & retail box design, achieved coveted holiday placement & materials for trade shows
Senior Marketing Program Manager
LG Electronics
San Diego, Ca
04.2008 - 12.2012
- Ideated and executed multiple retail training campaigns, from pitch stage through program inception, sustained execution, with continual analytics assessment
- Oversaw all in-store sales engagement and product training programs, reaching 50,000 sales representatives nationwide
- Drove innovative solutions and out-of-box programs for clients in unique market needs, increasing rate of recommendation and sales by 30% YOY
- Directed 27 marketing product specialists/new-hire trainers and supported over 125 field product specialists
- Established design, messaging, production, and approvals for up to 60 branded US product launches annually
- Created learning modules and distributed in-store merchandising strategy and programs, including branded permanent displays, non-permanent displays, and various product launch materials in approximately 20,000 retail outlets
- Directed strategic partners and collaborated with cross-functional teams including Project Management, Creative Design, Technical Development, Sales, and Strategy to properly execute strategic marketing priorities and co-marketing programs
- Supervised 10 creative & tactical agency relationships & 7 carrier accounts to develop & execute innovative marketing/training programs
- Collaborated on Mobile Dealer Website, a primary training and rewards portal for over 30,000 sales associates
Staff Development Director
NTD Architecture
San Diego, Ca
03.2006 - 02.2008
- Developed in-house curriculum and vendor-partnered programs to enhance core competencies in people/skill development, including human relations and communications, technical practice, and management development, in five multi-office locations
- Implemented learning management system to centralize scheduling, enrollment, and completion tracking of professional development programs
- Established LEED Accreditation Program designed to motivate emerging architects to become more environmentally conscious in their client solutions
Regional Training Manager & Sales Trainer
AT&T Wireless/Cingular Wireless
Irvine, Ca
01.1997 - 03.2006
- Single point of contact for regional training needs and liaison between regional VPs, directors, project managers, and vendor managers
- Aligned training delivery strategy and executed with business unit strategy, covering 14 customer service and B2B call centers for 5,000 employees
- Directed two training managers, one expert trainer, and over 25 trainers, delivering new-hire curricula and prioritized continuation training
- Ensured delivery quality through frequent observations and client/survey feedback
- Trained all direct and indirect sales distribution channels, focusing on wireless technical and product applications, corporate branding messaging, consultative sales skills, prospecting skills, competitive analysis, and operations
- Provided coaching and feedback to district managers, indirect account managers, and team leads
- Established and maintained strong client partnerships to align instruction
Education
Masters - Communication with Business Management
San Diego State University
Skills
Customer & Account Management
- Account relationship management
- Customer relationship management (CRM)
- Territory growth
Communication & Leadership
- Verbal & written communication
- Public speaking
- Sales presentation development
- Creative direction
- Team management
- Networking
Operational & Legal Review
- RFP response
- Contract review
- Procurement partnership
Financial Management
- Budget management
- Profitability knowledge
Technical Skills
- Microsoft Products
- Salesforce
- Jira
- CDP
- Loyalty
- SaaS
Timeline
Senior Account Director
Epsilon, a Publicis Group Company
08.2021 - Current
Senior Client Partnership Manager
Creative Channel Services, LLC
05.2014 - 10.2016
Senior Marketing Manager
Phorus, Inc (DTS)
05.2013 - 03.2014
Senior Marketing Program Manager
LG Electronics
04.2008 - 12.2012
Account Director
Hawkeye, formerly Epsilon Local, a Publicis Group Company
06.2007 - 08.2021
Staff Development Director
NTD Architecture
03.2006 - 02.2008
Regional Training Manager & Sales Trainer
AT&T Wireless/Cingular Wireless
01.1997 - 03.2006
Masters - Communication with Business Management
San Diego State University