CONSULTANT, C-SUITE AND TEAM BUSINESS COACH
Dina Marie Readinger
Diagnostic Think, LLC
Springfield,MO
19
years of professional experience
Results-oriented Senior Executive Sales Leader with a proven ability to implement data-driven initiatives that enhance business operations and foster successful cultures. Award-winning leader experienced in managing multimillion-dollar product launches and new franchise startups. Skilled in developing process improvements and maintaining strong partnerships with key stakeholders, clients, and peers.
Work History
CONSULTANT, C-SUITE AND TEAM BUSINESS COACH
11 Years 10 Months- Develop and implement strategies for operational improvement and team performance in a consulting role.
- Analyze data, design strategic processes, and build/maintain relationships with key client partners.
- Managed diverse client projects
- Diagnostic Thinking, LLC: Developed process to align data with decision-making needs.
- T.C. Jacoby & Co: Increased revenue by $1.5M and improved teamwork and collaboration by 70%.
- Wallis Oil Company: Contributed to $2B project of M&As and developed strategic processes for future state organizational retention and integration.
- Cecil Management Group: Increased regional NPS scores by 30% and collaborated with HSHS medical leadership team to improve operational processes.
- Cecil Management Group: Enhanced regional NPS scores by 30% while collaborating with HSHS medical leadership team on operational improvements.
- Enterprise Bank, StL, MO: Coached specialized banking channel, contributing to $4M revenue achievement.
Owner
2 Years- One of the first franchises to Zoomin Groomin in 2022 and yearly revenue over $800,000 in two years, and coached and supported new owner and business revenue is predicted to be $1M 2026.
- Hired and trained 2 administrative staff and 9 groomers to bring excellent customer service for pet owner and pet.
- Developed process improvements, employee handbook, and process flow for asset maintenance and annual safety training.
- Instrumental in creating playbook for new franchiseess helping Zoomin Groomin grow over 350 new franchisee as of 2026.nterpri
- Area Representative for Springfield, MO, NW Arkansas, Lake and Dupage Counties in IL, Kansas City, MO, and San Diego, CA.
- Received Top Dog award twice for outstanding performance and dedication.
REGIONAL ONCOLOGY SALES MANAGER
2 Years- Spearheaded strategy and sales efforts for eight oncology representatives across five states (IL, MO, IN, OH, KY), leading multiple product launches and developing comprehensive strategic and product training.
- Key Accomplishments:
- Ranked #2 of 20 on the National Oncology sales team in 2013 and 2014.
- Managed portfolio of $250M in Hematology and Medical Oncology products, achieving 65% sales growth.
- Launched Promacta for Severe Aplastic Anemia and generated 18% franchise growth ($1.1M) in first 90 days.
- Directed launches of Tafinlar in 2013 and Tafinlar/Mekinist in 2014, resulting in 283% growth to $4M YTD (2014).
- Awards: Diamond Tier 2x
DISTRICT SALES MANAGER
5 Years- Developed and implemented comprehensive sales strategies for district, managed sales team, and led First Line Leader regional development programs, creating robust management talent pipeline.
- Recognized as a top manager, GSK Oncology Nationally ranked #2 of 11 teams; consistently placed in top 10% of company for ten consecutive years focused on team development and strategic execution.
- Posted 106% growth and awarded Manager Team Champion 2010 through rigorous weekly measurement of KPIs; managed tradition from script generation to behavior-based sales performance.
- Established robust management talent pipeline leading to 10% increase in promotions within 12 months.
- Established robust management talent pipeline leading to a 10% increase in promotions within 12 months.
- Recognized as a top manager, GSK Oncology Nationally ranked #2 of 11 teams; consistently placed in the top 10% of company for ten consecutive years focused on team development and strategic execution.
- Achieved 106% growth and awarded Manager Team Champion 2010 through rigorous weekly measurement of KPIs and management of sales performance from script generation to behavior-based outcomes.
- Voted top Consulting Company 2016-2018 Small Business Monthly
- Awards: Diamond Tier Presidents Club 8x
Education
Executive Master of Business Administration - Nuclear Medicine
Bachelor of Science - Bio/Chemistry
- Nuclear Medicine
Certified Team Business Coach - International Business Management
- Women's Leadership
Skills
Team coaching
Operations Management
Leadership coaching
Business Intelligence
Change Management
Strategic Planning
Team Development
Executive coaching
Workforce training
Client Relationship Management
Affiliations
- Board of Directors, Missouri Venture Forum, 2017 – present
- Mentor for Midwest Regional, Healthcare Business Women’s Association, 2017 - March 2018
- Farmers Market of the Ozarks BOD- 2022-2024
Personal Information
Title: Executive Sales Leader
Timeline
Owner
Zoomin Groomin Franchise
01.2022 - 01.2024Read More
CONSULTANT, C-SUITE AND TEAM BUSINESS COACH
Diagnostic Think, LLC
01.2015 - CurrentRead More
REGIONAL ONCOLOGY SALES MANAGER
GLAXO SMITH KLINE
01.2013 - 01.2015Read More
DISTRICT SALES MANAGER
GlaxoSmithKline Pharmaceuticals
01.2008 - 01.2013Read More
MISSOURI STATE UNIVERSITY
Bachelor of Science from Bio/Chemistry
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KU MED CENTER, SCHOOL OF ALLIED HEALTH
from Nuclear Medicine
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Healthcare Coaching Institute, Pyramid Resource Group
Certified Team Business Coach from International Business Management
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Washington University, Women Leadership Forum Certificate
from Women's Leadership
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WASHINGTON UNIVERSITY
Executive Master of Business Administration from Nuclear Medicine
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