Dina Marzban
Orlando,FL
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance. Have15 years of experience in Online and digital media with solid experience in online conversion and analytics. Strategic thinker with digital skills, experience in leveraging large digital platforms to achieve business objectives and ensure ROI, worked on client, publisher and Tech Platform side along with the top E- commerce players
Overview
16
16
years of professional experience
Work History
Head of Digital
Orlando Epilepsy Center
05.2024 - Current
- Plan, execute, and manage all digital marketing for Orlando Epilepsy center, including SEO, SEM, email marketing, and social media
- Establish and execute a digital marketing strategy across all digital platforms which lead to increase in New Patients Aquisition by 62%
- Work with and manage internal marketing team and outsourced agency to maintain Orlando Epilepsy Center;s digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
- Responsible for media buying budget and planning across all platforms
Digital Marketing Consultant
Freelancer
10.2023 - 04.2024
- Creative and performance-driven Digital Marketing Consultant with an extensive experience and comprehensive background in evaluating clients' business and marketing situations
- Completing annual content plans, and developing new digital marketing tools
- Create and implement digital planning and strategy for more than 20 clients across Middle East and Asia
Regional Senior Ads Manager
Noon
03.2022 - 09.2023
- Noon is one of the Nop Ecommerce player in MENA
- Worked on Creating a data led sales strategy that enables the achievement of targets on a monthly, quarterly and annual basis
- Working with product and cross functional teams to create and launch best in class ad products that enable advertisers to promote their brand or product on noon while encouraging transaction
- Build & maintain relationships with brand and agency leadership teams to inform, educate and engage on noon ads
- Creating joint business plans for brands and agencies to unlock value for both brands and noon
- Lead brand/ agency workshops while participating as speaker across commerce days to educate and update partners on noon's ad offering and the ever-changing e-commerce landscape in MENA
- Lead a team of 14 account managers dedicated to hard lines and soft lines across 3 markets (Grocery, Beauty, Fashion, Baby, Health & Nutrition, Electronics & Mobiles, Home)
- Achieved more than 3 Millions USD revenue annually in Sales
Head of Monetization- MENAP and India
Huawei
03.2021 - 02.2022
- Develop Huawei Petal, Assist and Browser strategic launch and marketing plans across MENA and India, Pakistan markets with country and regional teams
- Set Monetization strategy for Key markets with top Client partners and agencies
- Work on Key publisher partnerships with Huawei top partners for HMS partners and align on revenue share model
- Identifying new opportunities for business growth by partnering with the key industry stakeholders (Media agency/local agencies, publishers and global measurement partners)
- Work on annual marketing calendar with top Client partners and joined campaigns per market align with major business objectives
- Achieved 15 new partnerships and expanded to new Agency Joined Business Partnerships
Partnership Manager
MENA - Bytedance TikTok
04.2019 - 03.2021
- Owning relationship, and developing strategy for the largest Techs and CPGs partners in MENA such as Samsung, Huawei, Pepsi, Coca Cola, Arla Foods, etc
- Advising on media, measurement and creative strategy to deliver against clients KPIs
- Driving cooperation with internal stakeholders and global teams for AAA campaign planning and execution
- Identifying new opportunities for business growth by partnering with the key industry stakeholders (Media agency/creative agencies, Local research counterparts and global measurement partners)
- Handle JBPs with major advertisers and VR deals with top Media Groups
- Contribute with 70% to MENA revenue on quarterly basis
Client Success Director
Task Spotting
03.2013 - 04.2019
- Set the strategy for the Client Success Department
- Manage all Task Spotting clients across 15 markets
- Responsible for Ideation and content creation for Digital campaigns
- Responsible for setting Digital media and sales strategy
- Manage relationship with media agencies to formulate and implement media and sales strategy to maximize revenue and build relationships with clients across different regions
- Increase revenue with new business solutions by 45%
Digital Advertising Manager
MENA- MBC Group, Cairo
09.2016 - 03.2018
- Biggest Media Brodcasting ground in MENA, Deliver advertising revenue across owned digital platforms; ensuring advertising revenue targets are achieved and exceeded, identifying ongoing opportunities for revenue growth
- Manage relationship with media sales partner to formulate and implement sales strategy designed to maximize revenue and build relationships with agencies and clients
- Lead relationship between media sales arm and digital product leadership to create and identify commercially viable digital products and services that can function as part of a broader commercial initiative
- Work closely with digital stakeholders (marketing, product, content, research, media planning) and offline stakeholders to enhance commercial offering through platform and audience reach, performance, measurement and analysis
Manager - Digital Marketing
L'Oreal
02.2012 - 01.2013
- Manage L’Oreal Egypt Digital Marketing Strategy, including creative, budget, and agencies to set L’Oreal Egypt as a “LOVE BRAND” and have its always on strategy
- Manage Digital Marketing for all L’Oreal Egypt divisions (Consumers Product Division, Professional Products Division, Luxury Products Division and Active Cosmetics Division)
- Work on Media Buying and Planning for all L’Oreal Egypt brands (9 brands)
- Manage all L’Oreal Egypt Social Media portfolio
- Manage and optimize L’Oreal brand’s omni-channels that helped understanding of local consumer behaviors and preferences
- Work on L’Oreal Egypt E-Commerce strategy and CRM implementation
- Social and Digital Media Research Manager for MENA-AC Nielsen-, - Cairo Egypt
- Managing Nielsen On line's portfolio of products across MENA Key clients
- Identification of new potential industries and partners
- Work on NMIncite in order to develop clients' social media strategies and customer understanding
- Developing new sales relationships to increase business volume.
Project Manager
Dell EMC, Cairo
01.2011 - 01.2012
- Worked on delivery of ''billable'' Consulting Services for EMC engagements
- Responsible for the management of different risk projects from architectural design through customer turnover
- Responsible for the execution of a project plan that articulates the role of EMC
- Supervising processing of sales orders and sales invoices with subordinates.
Operation/ Business Software Engineer
Nokia Siemens Networks, Cairo
01.2009 - 01.2011
- Provides Level 2 support, analysis and correction of customer complicated problems escalated from (Level 1): - Responsible for meeting contracted response times
- Troubleshoot requests in a given competence group and level.
Education
B.Sc. - Computers and Information, Decision Support, Information System
Cairo University
Skills
- Email marketing campaigns
- Data-driven decision-making
- Influencer Marketing Strategies
- E-commerce management
- Search Engine Optimization
- Brand consistency maintenance
- Online Advertising Management
- Digital Project Management
- Digital Transformation Initiatives
- Digital Strategy Development
- Social media mastery
- Content Strategy Management
- Social Media Strategy
- Client Relationship Management
- Digital Marketing
Languages
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
Timeline
Head of Digital
Orlando Epilepsy Center
05.2024 - Current
Digital Marketing Consultant
Freelancer
10.2023 - 04.2024
Regional Senior Ads Manager
Noon
03.2022 - 09.2023
Head of Monetization- MENAP and India
Huawei
03.2021 - 02.2022
Partnership Manager
MENA - Bytedance TikTok
04.2019 - 03.2021
Digital Advertising Manager
MENA- MBC Group, Cairo
09.2016 - 03.2018
Client Success Director
Task Spotting
03.2013 - 04.2019
Manager - Digital Marketing
L'Oreal
02.2012 - 01.2013
Project Manager
Dell EMC, Cairo
01.2011 - 01.2012
Operation/ Business Software Engineer
Nokia Siemens Networks, Cairo
01.2009 - 01.2011
B.Sc. - Computers and Information, Decision Support, Information System
Cairo University
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