Dina M. Preston
Blaine,MN
Summary
Experienced with developing and implementing activation strategies to boost brand presence. Utilizes effective communication and project management skills to coordinate efforts and ensure timely deliverables. Knowledge of market trends and customer behavior enhances campaign effectiveness.
Overview
26
26
years of professional experience
Work History
Senior Marketing Specialist
Fairview Health Services
10.2011 - Current
- Led end-to-end planning, coordination, and execution of brand activations tied to sponsorships and partnerships, ensuring alignment with marketing objectives, brand integrity, and budget compliance.
- Manage and lead multiple tactics for two company rebrands that consisted of bringing together four brands.
- Provide strategic support for multiple service lines and brands with specific objectives and tactics, including print, digital, direct mail, web content, social media, consumer events, promotional collateral and signage. Responsible for project management and budgeting of multiple tactics simultaneously.
- Develop and implement streamlined processes and improvements to workflows, programs and campaigns.
- Proficient leader across all channels, audiences and brands, navigating complex initiatives and brands to ultimately deliver programs that live up to the Fairview standards.
- Manage information gathering, design and approvals of all templated creative work for multiple service lines and brands.
- Develop and manage multi-brand promotional store front for entire organization including over 90 product options.
Consumer Promotions Coordinator
Carlson Companies
10.2005 - 10.2011
- Prepared and implemented internal/external promotional communication materials for distribution, work with internal teams including Customer Service, Legal, Distribution Services, Operations, and Sales.
- Developed and maintained implementation schedules and timelines for promotions, and events as assigned.
- Worked with outside vendors/agencies to meet deliverables and give feedback as appropriate.
- Handled day-to-day operations and project management of promotional events with vendors and internal teams to provide reporting of inventory, forecast usage.
- Developed and implemented sales incentives to sales representatives to maximize reservations.
Program Associate
University of Minnesota, College of Continuing Education
12.2002 - 10.2005
- Managed logistics for University of Minnesota on-site corporate and public programs ranging from numerous skills-based professional development programs to large scale niche-based programs.
- Collaborated with professional support units within the University system regarding client registration, program marketing, website and information system updates, and instructional design.
- Assisted business development with proposal creation including budget recommendations, course materials and logistical details.
Technical Marketing Associate
Bonestroo, Rosene, Anderlik & Associates, Inc.
03.2001 - 12.2002
- Produced specifications and supporting materials for client proposals, presentations and interviews.
- Managed company-wide golf outings and events for multiple offices including arrangements and finances.
- Coordinated logistics of conference attendance and exhibit registrations for employees.
Product Development Associate
Creative Memories
08.1999 - 03.2001
- Managed corporate logo products program and business supplies program.
- Coordinated with off-site focus groups regarding product development and enhancement.
- Collaborated with product development team to develop future and current product plans.
Education
Bachelor of Science - Marketing
St. Cloud State University
St. Cloud, MN01.1999
Skills
- Ability to manage multiple projects in a fast-paced, deadline-driven environment, while effectively manage multiple priorities and stakeholders
- Earned reputation for being a motivated self-starter, with demonstrated leadership and team building skills, commitment to collaboration and partnership with internal and external clients
- Extensive project management experience managing multiple projects and key stakeholders’ expectations
- Strategic thinker with the ability to see big picture along with attention to detail
- Experienced in streamlining processes and system efficiencies that directly result in increased business value
- Well-organized, collaborative, results-oriented, and effective problem solver
- Customer relationship management
- Brand awareness
- Strategic campaign management
- Data-driven decision making
- Cross-functional collaboration
- Performance analysis
Timeline
Senior Marketing Specialist
Fairview Health Services
10.2011 - Current
Consumer Promotions Coordinator
Carlson Companies
10.2005 - 10.2011
Program Associate
University of Minnesota, College of Continuing Education
12.2002 - 10.2005
Technical Marketing Associate
Bonestroo, Rosene, Anderlik & Associates, Inc.
03.2001 - 12.2002
Product Development Associate
Creative Memories
08.1999 - 03.2001
Bachelor of Science - Marketing
St. Cloud State University
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