Dina Readinger
Springfield,MO
Summary
Entrepreneurial and creative founder with a passion for transforming innovative ideas into tangible results. Skilled in executing strategic plans, creating new products and services, and building strong relationships. Proven track record of multiple successful business ventures, focusing on developing training material, leading and inspiring teams of professionals to maximize profits and deliver world-class service. Mission and passion revolve around achieving excellence in all aspects of business.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Founder and Chief Executive Officer
Ace Coaching Company, LLC | Diagnostic Thinking, LLC
01.2015 - Current
- Established boutique consulting firms to provide strategies and coaching for team dynamics, leadership development, and operational and process improvement to optimize revenue and reduce conflicting values within an organization
- Client industry portfolio includes oil and gas, manufacturing, trading, pharmaceutical, and healthcare.
U.S. Healthcare Business Development
Pure & Clean, LLC
01.2019 - 01.2020
- Startup market disruptor; produces hospital grade hypochlorous acid (HOCL) disinfectant/sanitizer products
- Managed 11 contracted sales reps and major accounts, e.g., Mayo Clinic, Wells Fargo, Indiana University, and Baptist Health
- Directed physician training on HOCL use
- Increased revenue from $170K to $1.8M in six months
- Completed process with Mayo Clinics in AZ, MN, and FL to receive Pure & Clean formulary approval.
- Evaluated the effectiveness of clinical interventions by comparing outcomes against established benchmarks, informing future treatment plans and strategies.
- Increased transparency within the organization by developing user-friendly dashboards that displayed real-time updates on key performance metrics for easy access by all team members.
- Developed strategic recommendations based on data-driven insights to optimize resource allocation and improve overall business performance.
Oncology Sales Manager
GlaxoSmithKline
01.2013 - 01.2015
- Led eight-member sales team across five states
- Created new product strategies based on business and market analytics
- Developed state/federal healthcare plan expertise to launch new products
- Ranked #1 of 20 national oncology sales managers, #2 of 20 at 2015 handoff to Novartis
- Managed $250M hematology and medical oncology product portfolio expansion; increased sales by 65%
- Launched Promacta (severe aplastic anemia Rx); generated 18% franchise growth ($1.1M) in first 90 days
- Directed Tafiniar and Tafinlar/Mekinist launches; 283% growth to $4M
- Selected to rebuild sales team performance in multiple locations based on exemplary sales and leadership successes.
Education
Executive MBA, Organizational Leadership -
Washington University – Olin Business School
St. Louis, MOSkills
- Leadership: Sales Strategy & Operations
- Training & Curriculum Development
- Partnership Building
- Project Management
- Goal Setting
- Team Leadership
- Policies and Procedures Development
- Strategic Thinking
- Start-Up Operations
- Process Improvements
- Business Development
- Strategic Vision
Certification
- Certified Team Business Coach, Team Business Optimization, M&A, Healthcare Coaching Institute
- Nuclear Medicine Certification, Kansas University Medical Center, School of Allied Health
- Women Leadership Forum Certificate, Washington University
- Coaching Competency Training, International Coaching Federation (IFC)
Affiliations
- Female Executive Master of Business Association (FEMBA) – Co-founder, 2020-23
- Healthcare Businesswomen’s Association –2017-22
- St. Louis Forum (https://stlouisforum.org) – member, 2018
Personal Information
Title: Sales Executive & Team Leader
Volunteer Experience
- Healthcare Businesswomen’s Assoc. – Midwest Regional Mentor, 2017-18; Ambassador Program Global Advisor, 2020-22
- Ozarks Technical Community College Center for Workforce Development, volunteer coach, 2020-present
- Missouri Venture Forum – Board of Directors, 2017
- Nonprofit Strategist, Gateway to Dreams (2016) and Shoes & Hope, 2015 and 2019
- Board member Farmers Market of the Ozarks
Accomplishments
- Achieved successful transition of a merger acquisition from $1B to $2B through effectively helping management to empower people to stay and be the change the company needed to be successful.
- 2022 Springfield Business Journal Most Influential Woman of the Year
- Top Franchise performance in 2022 and 2023
- Nationally Ranked Top Team Performance GSK Oncology
Timeline
U.S. Healthcare Business Development
Pure & Clean, LLC
01.2019 - 01.2020
Founder and Chief Executive Officer
Ace Coaching Company, LLC | Diagnostic Thinking, LLC
01.2015 - Current
Oncology Sales Manager
GlaxoSmithKline
01.2013 - 01.2015
Executive MBA, Organizational Leadership -
Washington University – Olin Business School
- Certified Team Business Coach, Team Business Optimization, M&A, Healthcare Coaching Institute
- Nuclear Medicine Certification, Kansas University Medical Center, School of Allied Health
- Women Leadership Forum Certificate, Washington University
- Coaching Competency Training, International Coaching Federation (IFC)
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