Dina Rios
Oviedo,FL
Summary
Brand development leader with 20 years of experience in marketing strategies and retail implementations, driving significant company growth. Expertise in visual merchandising and project management, delivering innovative solutions that enhance brand visibility and customer engagement. Proven track record in coordinating production plans and utilizing international resources for timely project completion. Committed to transforming retail environments to elevate customer experiences and increase sales.
Overview
16
16
years of professional experience
Work History
Corporate Director of Retail
Kessler Collection
Orlando, United States
04.2023 - Current
- Designed and developed innovative branded merchandise for Grand Bohemian Hotels, enhancing guest experiences.
- Launched and managed shopgrandbohemian.com, driving over $40,000 in retail sales in the initial months.
- Executed first-ever apparel vending machine installation at Electric Moon Skytop Lounge, increasing revenue and brand recognition.
- Negotiated VIP gifting and amenities for Marriott Bonvoy, optimizing guest satisfaction across properties.
- Led Jean Claude Roy Art Tour 2024-2025, achieving record sales of $407,000 in Q4.
- Oversaw operational improvements and training with the Grand Bohemian Galleries, ensuring alignment with industry best practices.
- Actively negotiated consignment agreements with artists and vendors, maintaining strong artist relations on behalf of the company.
- Cultivated vendor relations and negotiated partnerships, expanding product offerings and increasing revenue; including a luxury handbag vendor generating $170,000 in retail sales within 6 months.
- Sourced, negotiated, and executed the Bohemian Signature candle components for all properties; with a more efficient production launch scheduled for early 2026.
- Researched new sales avenues for Mr. Richard Kessler's private art collection and working towards the development of a private label jewelry venture.
Senior Manager, Marketing & Customer Experience (Contract)
Rios Consulting
Orlando, United States
01.2020 - 01.2023
- Consulted on marketing, branding and customer experience initiatives for companies across Orlando, FL. Specialized in printed and digital marketing campaigns, market research, events, trade shows, customer growth and retention and visual merchandising design to increase sales.
- Increased foot traffic by 79% over seven months.
- Created engaging and successful marketing, advertising and website copy.
- Led all design efforts for printed and digital marketing campaigns for the company and business partners.
- Assessed on-hand warehouse inventory of hard goods and applied the data to the virtual database (Airtable Software) for sales team to clearly view availability and develop new programs for clients such as Lowes, Target, Walmart and Trader Joe's.
- Boosted boutique sales 30% by devising creative promotional and event approaches over four months.
- Created new visual merchandising guidelines for product and displays to maximize customer journey throughout the boutique.
- Designed corporate website for from concept through completion.
- Developed and maintained complete online and mobile database of files, contracts, project materials and social media assets for national sales force teams of over 2,000.
- Managed seven direct reports from product management team to boutique sales manager.
Sr. Manager, Studio Experience
Tupperware Brands Corp.
Orlando, United States
01.2018 - 01.2020
- Developed and published Tupperware Global Customer Experience and Visual Merchandising Guidelines.
- Directed and produced a webinar series, training markets and leaders on customer engagement strategies.
- Delivered the Visual Merchandising Guide to over 500 attendees at the Tupperware Annual Leadership Summit.
- Created marketing tool kits empowering business leaders to enhance consumer activities in Studios.
- Partnered with the Director of Studio Strategy to revamp branding and materials for Studios in China, India, Germany, and Russia.
Sr. Project Manager
Swatch Group
Miami, United States
01.2013 - 01.2017
- Controlled budgets for projects up to $5m, ensuring financial accuracy across multiple Swatch Group brands in the Caribbean market.
- Executed master plan for mill work workflows, achieving 20% cost reduction and improved stakeholder satisfaction.
- Collaborated on boutique designs with HQ, optimizing custom builds to meet brand standards.
- Managed project timelines from contract negotiation to final installation, ensuring seamless execution.
- Expanded international shop-in-shop presence on cruise ships, driving 30% revenue growth for Swatch Group brands.
National Buyer and Director of Visuals
Republic of Couture
Miami, United States
01.2010 - 01.2013
- Established and reconciled accounts for multiple stores with over 100 vendors, integrating 500+ purchase orders into Lightspeed Retail POS.
- Cultivated partnerships with over 100 fashion brands and retail partners, enhancing collaborative opportunities.
- Directed contractor management and project timelines for nationwide store openings.
- Negotiated shop-in-shop programs with 10+ fashion brands across all seven locations.
- Researched retail trends through trade shows, brand visits, and local market surveys to inform strategy.
Education
Bachelor of Science - Mass Communications
Florida International University
Miami, FL07-2007
Skills
- Microsoft Office applications
- Graphic design and visual merchandising
- E-commerce strategies
- Project management and teamwork
- Customer experience and relations
- Active listening and communication
- Problem-solving skills
- Leadership and adaptability
- Artist contracts and agreements
- Global sourcing
Timeline
Corporate Director of Retail
Kessler Collection
04.2023 - Current
Senior Manager, Marketing & Customer Experience (Contract)
Rios Consulting
01.2020 - 01.2023
Sr. Manager, Studio Experience
Tupperware Brands Corp.
01.2018 - 01.2020
Sr. Project Manager
Swatch Group
01.2013 - 01.2017
National Buyer and Director of Visuals
Republic of Couture
01.2010 - 01.2013
Bachelor of Science - Mass Communications
Florida International University
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