Dina Roman
Milwaukee,WI
Summary
Professional manager with a broad-based background in business development, human resources, personnel management and store operations. Strong leadership and motivational skills; proven ability to quickly build rapport, establish trust, train and motivate people of all levels. Recognized for professionalism, positive mental attitude, commitment to excellence, and demonstrated ability to communicate and interact effectively with senior management, associates, and customers. Big-picture focus on company goals has produced increased efficiencies in sales and productivity.
Overview
24
24
years of professional experience
Work History
Store Manager
Bath and Body
Brookfield , WI
06.2023 - Current
- Developed strategies to maximize sales and profitability.
- Established customer service standards and monitored staff compliance.
- Organized promotional events to increase product awareness.
- Recruited, trained and supervised new employees.
- Created weekly work schedules for store personnel.
Area Manager
Ann Taylor
Milwaukee, Wisconsin
06.2017 - 05.2023
- Supervised business functions, employee staffing, customer retention and financial accountability for stores.
- Supervised stores, ensuring optimal productivity.
- Revitalized underperforming teams and transformed profitability and productivity through targeted training.
- Implemented training initiatives to coach staff on best practices and protocol for enhanced profitability.
- Streamlined operational efficiencies by successfully hiring top talent driving productivity.
- Boosted team morale and overall revenue by creating sales contests.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Implemented corporate visual standards via planogram updates, emails and verbal feedback.
- Consulted with management and advertising teams to plan optimal promotions.
- Used strong business acumen to increase top-line sales by merchandising top sellers and writing orders to support stock levels.
- Created events to bring a -$76,000 quarterly to being flat.
- Coached Store Managers on developing effective sales strategies and building customer loyalty.
- Collaborated with other departments such as Human Resources or Marketing on initiatives related to Area Management duties.
- Monitored and evaluated district performance to ensure goals were met.
Store Manager
Evereve, Mayfair Mall/Bayshore
Milwaukee, WI
09.2013 - 06.2017
- Accomplishments
- Increased sales, taking an underperforming store from -25% to becoming +1.2% within the first year of being promoted
- Store was in the top 5 in the company in sales, contests, and profitability consistently 3 years in a row
- Monitored employee performances, making recommendations for skill development, additional responsibility and promotions resulting in 3 associates being promoted to management
- Promoted from assistant manager to Store Leader within 4 months of employment
- Earned respect with a proven ability to obtain high performance levels from employees and senior leadership
- Achieved the highest sales growth in region; which resulted in the store chosen as a model store for district
- Transferred to different locations within company to develop a strong team to meet and exceed sales goals
- Exceed monthly sales goals by developing a strong sales driven team
- Recruiting, hiring and training
- Analyze sales to payroll numbers to create monthly strategic planning
- Deliver strong customer experiences to create everlasting customer relations
- Implement weekly merchandising directives
- Inventory management
- Ran 2 stores for 6 months fully staffed both and trained the Store Manager and Assistant Manager
- Was given recognition for exceeding sales plan 7 months in a row.
General Manager
The Limited Mayfair Mall
Milwaukee, WI
10.2009 - 09.2013
- Managed, trained and hired stock, sales and floorset associates
- Overseen Store Operations in order to achieve loyalty, client satisfaction, and profitability goals
- Upheld brand standards, best practices and operating standards by setting systems of the store
- Promoted 4 sales associates to manager positions within the 1st year of employment
- Took additional responsibility in the district as a credit card leader and ended the year +12% over last year, landing the district #3 in the company
- Took on additional responsibility for 13 months as an area manager for 2 stores, taking and underperforming store to a positive comp by the end of the year.
General Manager
Restoration Hardware Mayfair
Milwaukee, WI
01.2005 - 10.2009
- Maximized store sales and profit
- Met all sales goals (shopping scores, shrinkage, and payroll)
- Interviewed and trained new employees, processed payroll, and conducted daily sales meeting with staff and management meeting all goals consistently
- Served as a role model in uncovering sales opportunities, by creating a relationship with interior design firms resulting in added sales monthly by 10%
- Coached, trained, and developed staff resulting in 3 internal promotions to management
- Strong advocate for sales team resulting in 3 associates being recognized at a Regional level
- Managed the design and development of a "Pending Log" which resulted daily sales thru phone calls
- Recruited, hired, and supervised a staff of 60
- Merchandised to company standards resulting in being one of the top 5 stores recognized for high quality in the company.
Counter Manager
Estee Lauder
Milwaukee, WI
05.2000 - 02.2005
- Provided excellent customer service and skincare treatments to clients.
- Educated clients on skin care procedures and products.
- Promoted skincare products to patients according to specific needs, boosting overall revenue.
- Meticulously maintained spa appearance and cleanliness.
- Conducted private client consultations.
- Sold salon-exclusive skin care products and encouraged service upgrades.
- Instructed clients on how to apply make-up to achieve desired look.
- Educated clients on skin conditions, treatments and products to grow sales.
- Kept detailed records of client preferences, skin and products to provide seamless service.
- Oversaw retail operations to ensure all stations were operating efficiently and maintaining customer service standards.
- Coached, managed and developed teams to provide exceptional service and achieve sales goals.
- Developed and motivated counter associates, monitored customer service level and built sales through training team members and maintaining counter stock and visual presentation.
- Inspired beauty and confidence to help customers embrace individual styles.
- Possessed acute knowledge of beauty products, brands and latest trends.
- Supervised 35 employees, ensuring optimal productivity.
- Promoted positive customer service experiences by promptly resolving conflicts.
- Revitalized underperforming teams and transformed profitability and productivity through targeted training.
Skills
- Sales orientation
- Team building and motivation
- Employee scheduling
- Service-driven sales
- Multidisciplinary team leadership
- Promotional sales events
- Brand-building strategies
- Rapport and relationship building
Timeline
Store Manager
Bath and Body
06.2023 - Current
Area Manager
Ann Taylor
06.2017 - 05.2023
Store Manager
Evereve, Mayfair Mall/Bayshore
09.2013 - 06.2017
General Manager
The Limited Mayfair Mall
10.2009 - 09.2013
General Manager
Restoration Hardware Mayfair
01.2005 - 10.2009
Counter Manager
Estee Lauder
05.2000 - 02.2005