Dino Rotondo
Creative Director | Automotive Marketing & Performance Strategy Leader
Woodway,TX
Summary
Automotive marketing leader with 10+ years of experience building market-dominant positioning and performance-aligned campaigns across broadcast, OTT, digital, and paid channels. Proven ability to translate competitive insight and campaign performance reporting into scalable growth initiatives. Experienced leading cross-functional teams and collaborating with paid media and CRM stakeholders to strengthen funnel efficiency and measurable business outcomes.
Overview
14
14
years of professional experience
Work History
Creative Director
Sussman Marketing Services
01.2020 - Current
- Lead strategic marketing and creative direction across multi-location automotive and retail brands.
- Directed market-dominance repositioning for Feldman Chevrolet, aligning brand strategy with revised media deployment to drive double-digit sales growth and market share gains (3.5% Lansing DMA; 2% Metro Detroit).
- Developed strategic brand platform for Mark Wahlberg Chevrolet, contributing to expansion from one to five dealership locations with sustained sales acceleration.
- Architected Refloor’s national brand positioning centered on a lifetime floor guarantee, driving expansion from a single-market operation to 10 active multi-state markets.
- Built and managed a cross-functional team of 10 across creative, editorial, and social; ensured end-to-end campaign delivery from concept through deployment.
- Integrate CRM segmentation insights and performance reporting into campaign development to improve message-to-market alignment across funnel stages.
- Partner with executive leadership, paid media strategists, and CRM teams to evaluate marketing effectiveness relative to spend and contribute to allocation strategy discussions.
Field Coordinator
Productions Plus / Octagon
01.2012 - 01.2020
- Field Coordinator overseeing national automotive experiential marketing initiatives for Volkswagen, BMW, and GM brands.
- Managed multi-state logistics, staffing coordination, vehicle placement, and structured client reporting for large-scale programs.
- Developed deep expertise in automotive retail dynamics, brand engagement strategy, and operational execution.
Education
Associate of Science - Marketing
McLennan Community College
Waco, TXSkills
- Marketing Operations & Process Development
- Performance Reporting & KPI Governance
- CRM & Audience Segmentation Strategy
- Enterprise Automotive Strategy
- Multi-Channel Campaign Leadership
- Demand Generation & Funnel Optimization
- Brand Positioning Systems
- Cross-Functional Team Leadership
Websites
Timeline
Creative Director
Sussman Marketing Services
01.2020 - Current
Field Coordinator
Productions Plus / Octagon
01.2012 - 01.2020
Associate of Science - Marketing
McLennan Community College