Diomara Colon
Grand Prairie
Summary
Industrious Marketing Specialist offering nine years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.
Overview
8
8
years of professional experience
Work History
Content Marketing Specialist
Techark Solutions
11.2022 - Current
- Collaborated with cross-functional teams to align content marketing efforts with company goals.
- Oversee multi-channel social media management for seven diverse brands spanning education, government, IT services, construction, and nonprofit organizations.
- Initiate and manage the company's TikTok strategy to enhance visibility.
- Provide consultations, audits, and monthly reports to clients.
- Served as the account manager and main point of contact for two out of the seven accounts.
- Develop and execute organic social media campaigns and strategies, resulting in a 98.5% increase in impressions and engagement.
- Generate monthly reports, including consultations on strategies and diverse content implementation for clients, including NATO ACT.
Social Media Manager and Copywriter
Freelance
01.2016 - 08.2022
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Achieved a 10% increase in job applications within the first year through strategic social media posts.
- Developed impactful campaigns for non-profit events, resulting in a follower growth from 200 to 4,000 within 2 years.
Social Media Manager & Copywriter
PR Online & Marketing, LLC (Part Of Mazal Group)
08.2017 - 12.2018
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Managed social media content for three luxury brands: Venofy, Celestolite, and HerStyler.
- Drove organic growth in followers across platforms.
- Authored comprehensive written content for branding, including social media copy, email campaigns, blogs, and product descriptions on the website.
Education
Master of Arts - Communication Specialized in Public Relations
Universidad Del Sagrado Corazón
San Juan, PR 12.2019
Bachelor of Arts - Mass Communications
Universidad Del Sagrado Corazón
San Juan, PR07.2016
Skills
- Social Media Administration
- Digital Content Development
- Project Leadership
- Social Media Performance Measurement
- Audience Engagement
- Competitor Review
- Strategic Content Planning
- Customer Satisfaction
- Content Editing
- Communications
- Content Sourcing
- Video Interviews
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Content Marketing Specialist
Techark Solutions
11.2022 - Current
Social Media Manager & Copywriter
PR Online & Marketing, LLC (Part Of Mazal Group)
08.2017 - 12.2018
Social Media Manager and Copywriter
Freelance
01.2016 - 08.2022
Master of Arts - Communication Specialized in Public Relations
Universidad Del Sagrado Corazón
Bachelor of Arts - Mass Communications
Universidad Del Sagrado Corazón
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