Diona Brown
Charleston
Summary
Professional leader with robust background in business management and development. Proven ability to drive growth, enhance operational efficiency, and foster collaborative team environment. Skilled in strategic planning, financial oversight, and client relationship management. Known for adaptability, reliability, and results-driven approach.
Overview
11
11
years of professional experience
Work History
Brand Development Influencer
Independant Contract
01.2022 - Current
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Act as a liaison between the brand and potential customers, embodying the brand's values, voice, and image
- Track the success of your campaigns and promotions, using metrics like engagement, clicks, and conversions
Operations Manager, Trainer
Teleperformance USA
08.2020 - 06.2023
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Streamlined business processes by analyzing current procedures and implementing necessary improvements.
- Conducted evaluations and observed employee performance to identify areas of needed improvement.
- Developed engaging and entertaining presentations to maintain employee attention and improve impact of training.
Sponsorship Coordinator
MulitFest Back-to-school
08.2021 - 08.2022
- Community Outreach: Partnered with local businesses, and community groups to raise awareness and gather donations, securing 1,000+ backpacks and essential school supplies
- Fundraising & Sponsorship: Worked with local businesses to secure monetary and in-kind sponsorships, raising $15,000 in donations to fund the purchase of additional school supplies
- Organized successful sponsored events by effectively coordinating logistics, promotional materials, and partner involvement.
- (Sponsors - West Virginia Water Company, Sheetz Gas Station, Dollar General, Walgreens, Kings Wings, Foot Locker, Kroger and more)
- Worked effectively in fast-paced environments.
- Maintained a proactive approach in addressing any unexpected challenges that arose during event planning or execution, facilitating swift resolution and minimal disruption to the overall experience.
- Managed event logistics, liaising with vendors and venue staff to ensure a successful event experience for sponsors and attendees alike.
Talent Management | Hip-Hop/Rap Artist
Independent Artist Management
08.2014 - 06.2017
- Managed multiple tasks simultaneously while adhering to strict deadlines, demonstrating exceptional time-management skills
- Optimized cash management with accurate forecasting and efficient liquidity management.
- Expanded client base through effective prospecting, lead generation, and territory management.
- Championed a culture of continuous improvement within the list management department, inspiring team members to seek out ways to enhance efficiency and client satisfaction.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
- Supported artist goals with corresponding action plans and timelines.
- Managed portfolio of developing and established accounts to provide clients with strategic guidance.
Event Red Carpet Publicist
B.E.T Networks
01.2015 - 01.2017
- Red Carpet Event Coordination: Coordinated the public relations efforts for high-profile red-carpet events, including premieres, award shows, and celebrity functions, ensuring a seamless experience for attendees and media outlets
- Brand Image Management: Managed the public image of VIP clients on the red carpet, crafting talking points, preparing statements, and ensuring that all media interactions aligned with the client's brand
- Crisis Management: Handled on-site media relations and crisis management in real-time, addressing any issues or negative coverage swiftly and professionally to protect client reputations
- Celebrity and Talent Coordination: Worked closely with talent and their teams to ensure they were prepared for red carpet appearances, including outfit coordination, media interviews, and press photoshoots
Education
BACHELOR OF BUSINESS ADMINISTRATION - Business Administration And Management
Strayer University
Atlanta, GA09-2022
Skills
- Influencer marketing
- Editorial calendar management
- E-commerce integration
- Problem-solving
- Operations management
- Customer service
- Decision-making
- Verbal and written communication
- Staff training and development
- Target identification
- Sponsorship activation
Timeline
Brand Development Influencer
Independant Contract
01.2022 - Current
Sponsorship Coordinator
MulitFest Back-to-school
08.2021 - 08.2022
Operations Manager, Trainer
Teleperformance USA
08.2020 - 06.2023
Event Red Carpet Publicist
B.E.T Networks
01.2015 - 01.2017
Talent Management | Hip-Hop/Rap Artist
Independent Artist Management
08.2014 - 06.2017
BACHELOR OF BUSINESS ADMINISTRATION - Business Administration And Management
Strayer University
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