Dionisio Rodriguez

Trek Bicycle - Shadyside | November 2021 - Current

• Transformed underperforming location, achieving a 92% Great Place to Work score within a year.
• Implemented a comprehensive sales process, elevating key sales and service metrics.
• Collaborated with Bike PGH for community engagement, exposing the store to thousands of potential customers.
• Secured the highest individual transaction in Trek history through a sale to a local government department.
• Recipient of North America Service Center of the Year award in 2023.

Trek Bicycle - Robinson | February 2019 - November 2021

• Manage and drive day-to-day operations and plans for future success for high-end company-owned bicycle retail store
• Increased sales revenue by 36% 2019-2020 and 15% 2018-2019.
• Increased labor revenue by 64% in 2020.
• Doubled add-on sales performance within one year, resulting in $113k of added revenue.
• Led employee training and development, mentoring multiple employees for leadership roles.
• Analyze POS reporting and apply learnings to maximize service metrics and product category performance.
• Actively participate in all aspects of human resources and staffing.
• Recipient of North America Service Center of the Year award in 2021.

• Conducted sales and product presentations to clients, effectively communicating the features, benefits, and value propositions of our offerings.
• Managed a multi-state territory with over 100 independent bicycle dealers, fostering lasting customer relationships.
• Developed and maintained a proactive schedule for regular visits to dealers, strategically growing their accounts.
• Implemented a consultative sales process, getting to know each dealer and their business, and collaboratively creating growth plans.
• Developed targeted strategies to regain business with dormant accounts, resulting in opening of ten new accounts within one year.
• Grew key top 5 largest accounts by 50%

• Consistently ranked in the top two for overall sales among the entire company.
• Built a committed customer base using community oriented events.
• Aided in creating bonus structure based on monthly sales budgets.