Dionysios Vlachos
Los Angeles,CA
Summary
Accomplished Entertainment Licensing Executive skilled in building effective marketing, sales, and merchandising strategies for diverse media platforms. Extensive experience includes 22 years at The Walt Disney Company and 11 years in senior executive positions at Nickelodeon and Paramount Global. Demonstrated ability to deliver measurable results through strategic decision-making and leadership. Active board member and mentor dedicated to professional development and industry advancement.
Overview
32
32
years of professional experience
Work History
Executive Vice President
PARAMOUNT GLOBAL CONSUMER PRODUCTS & EXPERIENCES
LA & N.Y.
09.2021 - 07.2024
- Achieved double-digit, year-over-year revenue growth through strategic merchandise programs.
- Led teams across Global Toys, CPG, Promotions, Gaming & Retail Sales & Marketing functions.
- Doubled global toy licensing revenue within five years of leadership.
- Increased Food, Health and Beauty licensed revenue by 50% during three years of management.
- Cultivated a high-performance team focused on support and empowerment.
Executive Vice President, Global Toys, Publishing & Retail
VIACOM/NICKELODEON/CBS CONSUMER PRODUCTS & EXPERIENCES
New York, NY
07.2016 - 08.2021
- Spearheaded revenue growth strategy for diverse property portfolio, including Paw Patrol and SpongeBob SquarePants.
- Designed franchise management strategy for multi-property, multi-generational intellectual property portfolio.
- Developed partnerships with product experts, launching over 20 merchandise programs in 20,000+ retail locations.
- Expanded retail penetration across all channels, doubling digital commerce sales during leadership.
Senior Vice President, North America Retail
NICKELODEON CONSUMER PRODUCTS
New York, NY
04.2013 - 06.2016
- Doubled retail penetration for Nickelodeon products through strategic leadership of sales professionals.
- Established strategy to achieve disruptive retail growth and consistent double-digit licensing revenue.
- Expanded retail reach across all distribution channels and increased digital commerce sales twofold.
- Guided development of comprehensive consumer products business strategic plan and organizational structure.
Vice President, Global Marketing
DISNEY PUBLISHING WORLDWIDE
New York, N.Y.
10.2006 - 04.2013
- Developed comprehensive marketing campaigns for global franchises and key book titles.
- Managed multi-million dollar marketing budget, achieving 10% increase in operating income.
- Produced impactful events at major international trade shows and book fairs.
- Collaborated with global licensing teams to optimize marketing execution across all territories.
- Led strategy, creative direction, publicity, retail promotions, and advertising initiatives.
- Directed planning for retail and trade initiatives with sales team.
- Built and guided a high-performing team of marketing specialists.
Director, Franchise Marketing – Europe
DISNEY CONSUMER PRODUCTS
London, England
03.2004 - 09.2006
- Executed comprehensive merchandising programs for key films and product franchises across Europe, Middle East, and Africa.
- Formulated unique merchandising strategies to enhance product development and demographic targeting.
- Presented programs to key retailers and licensees in seven major European markets and emerging regions.
- Coordinated marketing alignment with film, DVD, and TV units for enhanced synergy.
- Directed local teams in implementing retail-specific promotions for each film and franchise.
Director of Global Studio Merchandising
DISNEY CONSUMER PRODUCTS
Burbank, California
06.2002 - 02.2004
- Produced merchandise campaigns and marketing programs for films across U.S. and international markets.
- Designed product and retail strategy for films to optimize product lines and retail partnerships.
- Presented properties to product licensees across 60 categories, including Toys, Apparel, and Electronics.
- Developed unique retail promotions tailored for Mass, Mid-tier, Grocery, Drug, and Specialty retailers.
- Secured retail commitments and brokered product licenses to facilitate promotional initiatives.
Director of International Marketing
THE WALT DISNEY STUDIOS
Burbank, California
07.1999 - 07.2001
- Developed and executed strategic marketing campaigns for video and DVD products.
- Planned campaigns for 40 titles, generating $1.5 billion in gross revenue.
- Presented strategies to promotional partners, securing commitments for comprehensive marketing efforts.
- Managed profit and loss for each title across international markets, exceeding sales forecasts.
Director of Marketing, Communications & Synergy
BUENA VISTA MARKETING GROUP
Burbank, CA
06.1997 - 07.1999
- Developed and executed global strategic marketing plans for animated theatrical films and television projects.
- Developed impactful presentations for promotional partners, achieving significant marketing support for over 20 entertainment brands.
- Produced comprehensive brand-marketing guides to ensure consistent positioning across all Disney business units and partners.
Manager, Communications
WALT DISNEY FEATURE ANIMATION
Los Angeles, CA
07.1992 - 06.1997
- Produced impactful presentations for 10 animated film titles, reaching Disney business units and partners.
- Secured strategic promotional and licensing partnerships for Disney Feature Animation films.
- Oversaw publicity shoots for electronic press kits, enhancing visibility through TV specials.
- Created innovative advertising campaigns that boosted brand exposure in entertainment sectors.
Education
Bachelor of Science - Business, Focus in Marketing & International Business
Arizona State University
Tempe, AZSpanish Language and Art History -
University of Madrid - La Compultense
Skills
- Leadership and team-building
- Revenue growth
- Retail strategy
- Digital commerce
- Product development
- Franchise management
- Stakeholder engagement
- Strategic planning
- Partnership development
- Cross-functional collaboration
Languages
English, Proficient
Spanish, Proficient
Boards And Awards
Served on the boards of the Toy Association, Live Out Loud Youth Organization and The American Farm School of Greece.
Recognized by the Imagen Foundation multiple times as one of the most Influential Latinos in the Media Industry.
Accomplishments
- Recognized by the Imagen Foundation multiple times as one of the most Influential Latinos in the Media Industry.
Affiliations
- Served on the boards of the Toy Association, Live Out Loud Youth Organization and The American Farm School of Greece
Timeline
Executive Vice President
PARAMOUNT GLOBAL CONSUMER PRODUCTS & EXPERIENCES
09.2021 - 07.2024
Executive Vice President, Global Toys, Publishing & Retail
VIACOM/NICKELODEON/CBS CONSUMER PRODUCTS & EXPERIENCES
07.2016 - 08.2021
Senior Vice President, North America Retail
NICKELODEON CONSUMER PRODUCTS
04.2013 - 06.2016
Vice President, Global Marketing
DISNEY PUBLISHING WORLDWIDE
10.2006 - 04.2013
Director, Franchise Marketing – Europe
DISNEY CONSUMER PRODUCTS
03.2004 - 09.2006
Director of Global Studio Merchandising
DISNEY CONSUMER PRODUCTS
06.2002 - 02.2004
Director of International Marketing
THE WALT DISNEY STUDIOS
07.1999 - 07.2001
Director of Marketing, Communications & Synergy
BUENA VISTA MARKETING GROUP
06.1997 - 07.1999
Manager, Communications
WALT DISNEY FEATURE ANIMATION
07.1992 - 06.1997
Bachelor of Science - Business, Focus in Marketing & International Business
Arizona State University
Spanish Language and Art History -
University of Madrid - La Compultense
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