Dipta Chowdhury
Seattle,WA
Summary
Results-driven marketing professional with 8+ years of experience in fintech, media, e-commerce, and AI technology sector. Skilled in multi-channel marketing, product launches, and performance optimization to boost user acquisition and engagement. Proven expertise in managing cross-functional teams and substantial budgets, leveraging data insights to maximize ROI and market penetration.
Overview
8
8
years of professional experience
Work History
Lead Marketing Manager
Alkai (Parent Company: Ripl)
04.2023 - Current
- Core team member leading the strategic pivot from Ripl to Alkai, an AI-powered social media assistant targeting small business owners
- Developed and executed a holistic go-to-market strategy for Alkai, encompassing end-to-end marketing functions such as product marketing, content strategy, partnerships, analytics and reporting, customer feedback loops, and customer lifecycle management to drive comprehensive brand awareness and user adoption.
- Orchestrated paid acquisition campaigns that substantially boosted user acquisition and engagement, utilizing advanced targeting and retargeting techniques across multiple platforms
- Executed the launch of Alkai’s website, ensuring seamless user experience and clear communication of the product’s AI-driven value propositions
- Directed high-impact product marketing initiatives, formulating differentiated messaging and positioning to underscore Alkai's innovative AI capabilities
- Engineered pricing strategies to optimize revenue streams and enhance market penetration, applying competitive analysis and value-based pricing models
- Partnered cross-functionally with product, engineering, and design teams to align marketing strategies with product development roadmaps and business objectives.
Performance Marketing Manager
Ripl
03.2023 - Current
- Led high-impact performance marketing initiatives, driving a 20% increase in conversion rates within the first quarter through data-driven optimization and strategic campaign execution
- Developed and implemented integrated multi-channel advertising strategies across Google Ads, Facebook Ads, and LinkedIn Ads, significantly boosting user acquisition and engagement metrics
- Collaborated closely with creative and content teams to produce compelling, high-converting marketing collateral and ad creatives, leveraging A/B testing and iterative feedback to enhance effectiveness
- Conducted deep market research and competitor analysis to inform campaign strategies, identify trends, and maintain a competitive edge in the digital advertising landscape
- Managed substantial advertising budgets with precision, ensuring maximum cost-efficiency and alignment with overall business growth objectives.
Growth Lead
MobiKwik
06.2020 - 05.2023
- Identified, cultivated, and monitored the most lean-forward audience for each of MobiKwik's business verticals with a portfolio management of over $200MN+
- Responsible for customer acquisition, engagement, and retention using advanced analytics, segmentation, integrated CRM workflows, and conversion optimization funnels
- Designed delightful product experiences that drive retention, product virality, and organic user growth (+50%)
- Partnered closely with Product, UX, Engineering, and Analytics teams to design and execute growth experiments and campaigns that drive more product adoption
- Established, implemented, and measured the effectiveness of partner co-marketing campaigns that drive awareness and acquisition for MobiKwik Pay Later
- Products Handled: Payments (UPI/IMPS), BNPL, Gift Cards, Customer experience, User Acquisition, App Monetization.
Assistant Manager - Brand Solutions
NDTV India
01.2018 - 06.2020
- Prospected, penetrated, and created new relationships with key industry players, agencies, ad networks, and brands
- Conceptualized a bouquet of television and digital-led strategies and solutions to address client requirements
- Drove deals to closure and retained and grew revenue from existing advertisers
- Worked closely with the editorial and production teams on brand briefs development, Intellectual Properties on the channels, Branded Content & Integrations, and Multimedia 360-degree solutions.
Manager - Strategic Alliances & Monetization
Shopclues.com
07.2016 - 12.2017
- Helped build a full-scale ad-sales team from the ground up; Responsible for client acquisition, concept creation, and seller management
- Formulated and delivered marketing plans for brands and spearheaded their growth on the platform
- Provided strategy and budget recommendations for media channels based on campaign performance
- Implemented strategies to cross-sell and upsell across other seller-based services, bringing an incremental revenue of $1mn+ through different outreach activities
- Directly contributed $4mn+ to the bottom line of the company by managing over 60 brands and 1200+ merchants
- Achievements: Rewarded for raking the highest revenue.
Education
MBA - Marketing
Lal Bahadur Shashtri of Management
India2015
Bachelor of Science - Computer Science
Manav Rachna College of Engineering
India2012
Skills
- Go-to-Market Plans
- Product marketing
- Customer Relationship Management (CRM)
- Marketing strategy
- Customer Segmentation
- Campaign Management
Timeline
Lead Marketing Manager
Alkai (Parent Company: Ripl)
04.2023 - Current
Performance Marketing Manager
Ripl
03.2023 - Current
Growth Lead
MobiKwik
06.2020 - 05.2023
Assistant Manager - Brand Solutions
NDTV India
01.2018 - 06.2020
Manager - Strategic Alliances & Monetization
Shopclues.com
07.2016 - 12.2017
MBA - Marketing
Lal Bahadur Shashtri of Management
Bachelor of Science - Computer Science
Manav Rachna College of Engineering
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