Richard Fleming

• Write project scopes, SOWs, contracts, and budgets.
• Manage profoundly complex, creative projects with budgets ranging from $10K - $1 million.
• Build consistently successful training programs that blend storytelling and instructional design.
• Incorporate advanced technology into learning analytics, which includes low-profile wearables that accurately measure learning attention, emotional resonance, and training effectiveness.
• Research leading technologies and learning methodologies to go beyond training to create real skill development.
• Deliver full-scale video production and instructional design services.
• Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
• Train, mentor, and motivate employees to perform daily business functions.
• Use knowledge of market trends to create value-added solutions resulting in significant increase in client revenues.
• Research market trends and then build off-the-shelve courses that will sell based on those trends.
  Produce 20 online courses per year.
• Develop strategic communication and marketing plans.
• Direct and supervise teams of designers to create award-winning visual media campaigns.
• Manage and produce all visually creative productions, including presentations, short and feature films, webinars, commercials, and immersive photo/video.
• Incorporate VR/AR/XR into training courses using panoramic photography with integrated "hot spots" that boosted interactivity.
• Leverage cutting edge technology like generative AI and machine learning to enhance creative pursuits.
• Design visual assets like logos, headshots, products, BTS, print and digital banners, flyers, trade show pamphlets, workbooks, guides, lead magnets, and more.
• Shoot film and digital photos and videos.
• Build custom actions and automation within Photoshop to improve efficiency.
• Implement data-driven design strategies, resulting in more effective marketing and training materials.
• Manage multiple projects simultaneously, ensuring timely completion and seamless execution.
• Negotiate contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
• Build strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
• Perform or directly oversee implementation of editing, color correction and other post-production processes.
• Build and maintain the company's three WordPress websites.
• Read my academic paper on storytelling as an effective learning modality: https://selfdeterminationtheory.org/wp-content/uploads/2023/01/2022_WelchFleming_PowerofVisual.pdf
• What my demo reel at: https://vimeo.com/leadyourtribe/sage

In this position, I built training tools for a culture development program that yielded $120 million in business outcomes off of a $355,000 investment.

• Analyzed food safety culture failures related to behavioral biases through qualitative, quantitative, and competitor analyses.
• Managed stakeholders of varying levels of seniority.
• Wrote and directed a 40-minute narrative film that emotionally resonated with global c-suite executives and plant managers.
  Integrated interactive VR that enhanced the learning experience.
• Visualized instructional graphics and created digital and printed learner workbooks and facilitator guides.
• Created and facilitated training sessions for leadership to run the program.
• Skilled at working independently and collaboratively in a team environment.
• Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
• Established user-friendly design system to increase user experience and satisfaction.
• Built leadership and employee development curriculum for more than 50 c-suite employees, which was then later expanded to 3000 front-line employees and plant managers.
• Translated videos, written content, and graphics into 9 different languages.
• Case study: https://youtu.be/jnnciO0Gx_E?si=kNahAKhPgmzB5cIE

In this position, I wrote, produced, and directed a 24-minute interactive film that transformed culture among 50 c-suite executives. The program was so successful, it was expanded to more than 3000 employees.

• Monitored industry trends to produce a program so creative and inventive that it resulted in several speaking engagements at large-scale trade shows.
• Developed a 24-minute SAG-acted drama with 3 integrated VR escape rooms, for a budget under $150,000.
• Increased awareness of food-safety issues among C-suite executives.
• Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
• Established achievable learning goals and story themes essential to the target audience and company culture.
• Executed Needs Analysis for organizational and cultural challenges, as well as 'bright spots' and successes.
• Integrated learning points so that the narrative dovetailed into preexisting course content delivered via instructor-led training (ILT).
• Improved press reputation and vendor relationships through speaking opportunities and employee brand videos.
• Developed comprehensive style guides to maintain brand consistency across all channels.
• Case study: https://vimeo.com/268111814

• Collaborated with directors to develop storyboards and shot lists, ensuring seamless capture of key moments in the narrative.
• Managed team of 4 photo and video editors and provided constructive feedback on projects to improve quality.
• Implemented innovative filming approaches that pushed the boundaries of traditional cinematography techniques for unique visual experiences.
• Maximized creative potential through skillful use of composition, framing, and camera movement, resulting in dynamic visuals.
• Executed high-quality photographic assignments and research resulting in impactful print layouts and strong digital builds.
• Elevated production value by consistently prioritizing visual storytelling elements such as lighting, composition, and movement for each project''s unique needs.
• Coordinated on-location shoots worldwide, navigating logistical challenges to ensure smooth production processes.
• Improved production quality with expert lighting design and implementation, enhancing the overall visual experience for audiences.
• Adapted quickly to new technology advancements in cameras, lighting equipment, and other tools for continuous improvement in work quality.
• Researched current technology trends and regularly attended photo/imaging workshops to acquire better images.
• Mentored junior team members on cinematography best practices, helping them advance their skills within the industry.
• Led teams of camera operators and assistants to achieve a cohesive vision across multiple shoots and locations.
• Collaborated with producers, identified external talent and grew network of local and global photographers for photographic initiatives.
• Managed and directed external and freelance photographers to deliver on-location photo projects.
• Facilitated seamless communication between production departments to maintain a unified vision from pre-production through post-production stages.
• Developed strong relationships with clients, working closely with them to establish project goals and deliver high-quality results.
• Crafted visually compelling stories by utilizing advanced camera techniques and equipment for various productions.
• Utilized post-production software for color grading and editing purposes, creating polished final products that exceeded client expectations.
• Organized equipment inventory meticulously to prevent loss or damage during transportation between shooting locations.
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Developed artistic visual products while working within defined technical constraints.
• Utilized industry-standard software to design layouts and create storyboards for visual presentations.
• Fostered highly communicative, collaborative team culture on visual product projects.
• Monitored progress of projects, keeping on schedule and within budget.
• Conducted research and identified market trends to inform creative direction.