Dirk Rasmussen
Denver,CO
Summary
Dynamic professional with a proven track record of leveraging creative strategies and thinking to drive growth and engagement. Extensive management experience with the ability to lead teams while fostering innovation and collaboration. Seeking opportunities to apply a unique blend of creativity and leadership in an environment that values strategic thinking and results-oriented approaches. Looking to contribute to an organization that prioritizes impactful marketing initiatives and professional development.
Overview
36
36
years of professional experience
Work History
Principal
Laird Group
01.1994 - Current
- Built company. Sales, marketing, creative director, writer, producer, on camera host, company liaison to primary clients.
- Home builder Media solutions company. Flagship HomeCare Guide video program delivered to more than 1.5 million homebuyers in the U.S. and Canada. Program educates buyers on builder process, procedure, warranty and home care. Partial list of current and past national clients include – DR Horton, Lennar, Clayton Homes, Beazer Homes, Centex and Pulte. Laird also creates websites, marketing DVDs, homeowner manuals, training programs, buyer expectation programs and warranty programs.
- Laird Group Productions handles all fulfillment and distribution services for the products it produces.
Principal
3Pointe Advisors
01.2008 - 01.2017
- Successfully analyzed, rebranded and retargeted communities for renewed or increased sales in Colorado and Southeast U.S for national investment group.
- Provided "on the ground" oversight and strategic planning to client-partners, increasing sales absorption and ROI.
- Completely retooled several communities; creating new product, marketing, sales and website. Increased overall site traffic by 60%, and ROI to investment group by 300% over original business plan.
- Advised client-partner on issues pertaining to builder risk; including structural defects, Chinese drywall and mold remediation.
- Advisory-based oversight and turnaround of distressed real estate developments in the planning, contracting, development completion, marketing, sale, declarant HOA and Customer Care/warranty of $125MM+ in single and multifamily communities. Expanded the practice to national markets, overseeing the completion of communities, recovering capital, and returning projects to profitability. Provided advisory services in project feasibility, market analysis, valuations, structured financing, and asset disposition for real estate development.
Chief Operating Officer
Delwest Homes
Denver, CO
01.1998 - 01.2005
- Company produced 50 homes at arrival – 250+ homes at exit
- Entered company in 1998 as a vendor, working on special projects/programs.
- November 2003 – May 2005 – Chief Operating Officer
- Managed Construction, Purchasing, Information Technology, Sales, Marketing and Customer Care. Approximately 41 employees.
- Established accountability and comprehensive reporting tools for all departments
- Helped establish Senior Management Team.
- While there, company enjoyed a 90% buyer approval rating.
- January 2002 – November 2003 – Director – Marketing, Sales and Customer Care
- Director of Marketing, Sales and Customer Care. Wrote protocol for all three departments.
- Creative Director/Writer - all marketing including web, digital, print media and radio. No ad agency involvement.
- Created, designed, wrote, implemented and managed Mame-nominated company website.
- 2000-2005 – Director – Customer Care
- Created, developed, implemented and managed company Customer Care program.
- 40% Zero Item Walks on all Homeowner Orientations
- Completely independent department from construction.
- COO/Senior Management Officer of a private homebuilder with $50 million in annual sales. Directed all marketing, sales, closing, information technology, warranty and customer service activities. Developed and implemented customer care department. Integrated key construction program: linking construction performance and pay to buyer satisfaction and customer care. Created and oversaw the implementation of purchasing department. Developed, designed, wrote, produced and implemented Mame-nominated company web site. Implemented back-end home delivery program, delivering homes to customers at 97% of promised schedule. Increased buyer satisfaction and expectation 125%.
Producer/Writer/Talent
Self-employeed
01.1990 - 01.1994
- Executive Producer/Writer – Independent Films 1993-1994
- Television Commercials for: The Colorado Rockies, Burger King, Metro Brokers, etc.
- Primary Writer, On camera personality – MaxMusic and MaxCountry infomercials
- Production Assistant – America’s Funniest People
- Line Producer – Independent Feature Films 1990-1993
- $1-$3 million dollar budgets
- Managed 60-person crew
- Oversaw all production departments. Responsible for locations, executed vendor deals and SAG (talent) contractual obligations.
- Contestant Coordinator - National Game Show – Sony–Guber/Peters Television (Hollywood, CA) 1990
- Morning Show Host – Q98/101.3 Radio – Fargo/Minneapolis 1989-90
Education
University of Minnesota
Minneapolis, MNSkills
- Marketing
- Professional management
- Verbal and written communication
- Performance evaluations
- Training and mentoring
Timeline
Principal
3Pointe Advisors
01.2008 - 01.2017
Chief Operating Officer
Delwest Homes
01.1998 - 01.2005
Principal
Laird Group
01.1994 - Current
Producer/Writer/Talent
Self-employeed
01.1990 - 01.1994
University of Minnesota