Dita Keith

Partnered with leadership and key teams across the company's Medicaid, Medicare, and Commercial lines of business to develop optimized, on-brand marketing and communications strategies and assets to enhance the member experience, improve access to care, and drive new business.

• Collaborated with the Medicaid Leadership Team and Coordinated Care Organization (CCO) regional leaders, Community Health Coordinators, and community partners to identify gaps in care and better understand member needs to create effective, targeted communications.
• Managed a portfolio of projects, proactively communicating with all relevant internal clients and external stakeholders to identify opportunities to engage members and support organizational strategic pillars.
• Defined and scoped projects with clients, developed timelines, identified and tracked KPIs where applicable, and managed Medicaid and Medicare compliance filings, approvals, and asset revisions.
• Collaborated with the Health Equity team lead to audit Spanish-language translations for verbiage and cultural relevance. Developed and managed a vendor comparison project, which generated a universally approved translation word/phrase list adopted by all contracted vendors to improve the member experience.

Consultant to Lead Executive implementing Medicare Advantage Organization (MAO) multi-platform lead-generation marketing campaigns and strategic activities to enhance the customer experience, the brand’s identity, and to drive sales.

• Managed direct mail and digital marketing Annual Enrollment Period (AEP) campaign from concept to final delivery of member and prospect-facing materials.
• Collaborated with diverse internal teams and external vendors to create, post, print, and mail clear, concise, CMS-compliant assets.
• Increased sales by providing agents with comprehensive field marketing materials and multi-component sales kits for brokers.

Developed and executed comprehensive communication and development strategies to drive organizational growth, develop new programs to address market needs, and sustain operations.

• Cultivated and maintained strong partnerships with the Board of Directors, key business leaders, human service partner agencies, high-net-worth individual donors, charitable foundations, and community stakeholders to enhance service delivery capabilities and secure ongoing support.
• Created all donor materials and public-facing marketing content, including program collateral, annual reports, special event programs and appeals, and website content, to effectively promote programs, communicate funding needs, and enhance the organization's visibility and impact within the community. Wrote and secured numerous grants to support program expansion and capital improvements.
• Designed and executed large-scale, annual fundraising galas, securing sponsorships, and driving donor engagement to exceed fundraising targets year over year.
• Oversaw all administrative and program staff, providing leadership and guidance to ensure efficient, effective, industry-compliant operations. Prepared and managed the annual budget.

Developed and managed high-impact volunteer programs to drive growth in volunteer engagement and retention to meet program needs.

• Recruited and managed a team of more than 125 weekly community volunteers to ensure the successful implementation and sustainability of organizational programming.
• Developed, delivered, and regularly evaluated comprehensive training programs to equip volunteers with the necessary knowledge, skills, and support to effectively support program participants.
• Developed and launched a successful Volunteer Ambassador program to provide dedicated support for outreach and engagement at donor-centric events.
• Achieved significant growth in volunteer engagement, increasing the volunteer base by 50%, and improved retention rates by 75%, ensuring a consistent and dedicated volunteer workforce.

Identified opportunities and packaged projects to include market research, investment summary content, and draft budgets for the CEO and partners to develop or redevelop residential and commercial real estate with values from $250,000 to $2,000,000.

• Leveraged market knowledge and analytical skills to identify viable real estate opportunities aligned with partner investment criteria and market trends.
• Created clear and persuasive investment summaries, highlighting key project opportunities and risk assessments, to attract investors.
• Managed a portfolio of residential rental properties, interfacing with tenants and vendors to maintain property values.