DIVIJ BHATIA
Fort Lee,NJ
Summary
Media professional with 13+ years of experience in managing and optimizing campaigns as well as being in charge of media strategy, audience development, and creating measurement models. Recognized consistently for strategic & innovative thinking to drive clients business forward.
Overview
7
7
years of professional experience
1
1
Certification
Work History
VP, Investment Lead
Publicis Health Media
01.2024 - 10.2024
- Experienced in creating investment strategies for both HCP & DTC media campaigns
- Worked cross-collaboratively with both the strategy and marketplace teams to generate investment strategies as well as bring forth innovative ideas for clients
- Responsible for creating internal processes for monitoring and reconciling budget process
- Owned the tactical process for both HCP & DTC media campaigns and would present to clients
VP, Director Investment
Starcom
08.2022 - 01.2024
- Investment lead in charge of cross channel tactical planning and coordinating activation teams across search, social, programmatic, and direct for Samsung
- Oversaw annual budget of 100MM across key products such as Tablets, Watches, and PC's
- Lead investment strategy and activation for first to market retail media opportunities working with Best Buy, Walmart, and Citrus Ads
- Collaborated with performance analytics team on creation of learning agendas, wrap reports, and weekly reporting ensuring success to reach client goals
Sr. Account Executive
Viant Technology Inc.
01.2022 - 04.2022
- Managing book of business for agencies within IPG valued at 4MM
- Brought in over 1MM in revenue while managing multiple high-profile accounts exceeding client goals
- Supplied client POV's on industry & programmatic trends tying out to proprietary solutions leading to increase in client spend
- Experienced in selling measurement solutions to advertisers showcasing impact of their media which increased business by 3% using these measurement solutions
Media Strategy Director
Jellyfish
12.2020 - 12.2021
- Media Strategy lead for BISELL & Decker's overseeing approximately 15 LOB's between the two brands while setting global strategy
- Led investment strategy for brands which increased ROAS by 20% across all brands
- Implemented a programmatic first approach to lower funnel metrics and grew programmatic spend with DV360 5-10% quarter over quarter
- Established the DOOH practice at Jellyfish working with partners and growing client spend by 15% in DOOH in 2021
Associate Director - Digital
Spark Foundry
12.2017 - 12.2020
- Merged upper & lower funnel metrics which drove positive outcomes such as CPA's reducing by 10-12% due to this strategy
- Led Citi's largest mobile app acquisition campaign. App downloads increased by 10% while CPA decreased by 15%
- Consistently worked with clients on finding appropriate partners & solutions to help drive lower funnel metrics. These suggestions led to increases of 5-6% in bank account applications
- Managed eight employees overseeing branded, performance, and social media campaigns across 4 LOB's
Business Intelligence Supervisor
Ogury
05.2017 - 10.2017
- In charge of running performance campaigns for all of Ogury's North American business which consisted of managing up to 30 advertisers daily
- Experience integrating DCM, Sizmek, Double Verify, and IAS tags
- Collaborated with sellers and drove increases in revenue by 5-10% by providing actionable insights to grow business
- Maintained strong relationships with product teams and provided consistent feedback to enhance platform performance based on user experience as well as client feedback
Education
Bachelor of Arts -
UMASS / Amherst
Amherst, MA05.2008
Skills
- Programmatic Strategy
- Thought Leadership
- Strategic Selling
- Partnership Management
- Growth Mindset
- Sales Industry Knowledge
- 3rd party reporting
- Managing Client Expectations
- Prioritization
- Multi-Tasking
Certification
Google SEM
Google DBM
The Trade Desk
Timeline
VP, Investment Lead
Publicis Health Media
01.2024 - 10.2024
VP, Director Investment
Starcom
08.2022 - 01.2024
Sr. Account Executive
Viant Technology Inc.
01.2022 - 04.2022
Media Strategy Director
Jellyfish
12.2020 - 12.2021
Associate Director - Digital
Spark Foundry
12.2017 - 12.2020
Business Intelligence Supervisor
Ogury
05.2017 - 10.2017
Bachelor of Arts -
UMASS / Amherst
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