Divine Onyeme
Boston,MA
Summary
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful paid social campaign strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing brand objectives.
Overview
3
3
years of professional experience
Work History
Marketing Data Analyst
Belfort Group
07.2024 - Current
- Developed custom analytics dashboards to monitor key performance indicators and drive data-informed decision making.
- Informed content strategy by evaluating the success of past campaigns and identifying areas for improvement.
- Streamlined reporting processes to deliver timely, accurate, and actionable insights for marketing teams.
- Initiated market research studies and analyzed findings.
- Reported performance and ROI of campaign media.
Marketing Analyst Assistant
Boston University
09.2022 - 03.2024
- Developed customized weekly reports, summarizing and presenting marketing data in visually appealing format, allowing management to make informed decisions on marketing campaigns.
- Gained extensive knowledge in data entry, analysis and reporting utilizing tools such as Google AdWords, Google Analytics, Facebook Ads Manager.
- Strong educational knowledge and 3 years experience in utilizing Excel, Tableau, Power BI data analysis and visualization software.
- Experience designing and developing SQL databases to acquire, clean and process data.
- Skilled at Python and R programming language.
DIGITAL MARKETING SPECIALIST
K&M Accessories
05.2021 - 07.2022
- Performed KPI analysis using Google AdWords and Google Analytics and Facebook Ads Manager
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Optimized website content and images to improve search engine rankings for over 4 brands.
- Created 1000+ compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Continuously improved ROI by conducting thorough analysis of various campaign metrics and adjusting bids accordingly.
Education
Master of Science - Applied Business Analytics
BOSTON UNIVERSITY
05.2024
Bachelor of Science in Business Administration - Business Management
JOHNSON & WALES UNIVERSITY
05.2021
Skills
- Data Analysis and Visualization
- Data Modeling
- Marketing Analytics
- Tableau
- Power BI
- Microsoft Office Suite
- Paid Social Analytics Dashboard
- Google Analytics
- Trend Analysis
Timeline
Marketing Data Analyst
Belfort Group
07.2024 - Current
Marketing Analyst Assistant
Boston University
09.2022 - 03.2024
DIGITAL MARKETING SPECIALIST
K&M Accessories
05.2021 - 07.2022
Master of Science - Applied Business Analytics
BOSTON UNIVERSITY
Bachelor of Science in Business Administration - Business Management
JOHNSON & WALES UNIVERSITY
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