DIVVIA VIDYASAGAR
Summary
Experienced Product Manager with 8+ years experience and a proven track record in different domains - healthcare, life science training, insurtech, retail, CRM, education, events, retail, ecommerce, food & beverage and media specializing in developing user-centric products through strategic planning and effective stakeholder management. Excel at building strong relationships, leading enterprise-wide transformation initiatives, and delivering results-driven projects from concept to execution.
Overview
8
8
years of professional experience
Work History
Product Manager
ValGenesis Pvt Ltd
02.2023 - 10.2024
- Led the roadmap for the development of the offline-first mobile application and product launches to deploy into the marketplace.
- Prepared business-facing documents: user stories, user requirements, system requirement specifications, wireframes, prototypes, and user manuals to share with the stakeholders.
- Facilitated recurring agile ceremonies to work closely with cross-functional teams in the development of the design system.
- Established standards for organizing features into backlogs for upcoming releases using the scrum board, and maintained sprint reports to monitor the progress of the work.
Product Manager
LifeCell International Pvt Ltd
07.2022 - 02.2023
- Initiated the steps to create marketing automation (CRM) software for the business to organize lead capture, manage leads, sales, and analytics in one platform.
- Managed the e-commerce healthcare website with inventory (at the Magento level) that allowed consumers to purchase medical products.
- Provided the omni-channel inventory management (ERP) solution with built-in integrations of the major shipping carriers that catered to the store, center, and zonal heads.
- Introduced a single sign-on platform for businesses to raise indents for the marketing collaterals, and stock transfer.
Business Analyst
Americana Foods
09.2021 - 06.2022
- Worked with cross-functional teams to build and launch the e-commerce food ordering app for a leading Americana fast-food chain in the Middle East.
- Revamped the app ordering experience for an Americana fast-food chain in the Middle East, achieving a 50% conversion rate increase, contributing to a projected quarterly revenue uplift of USD 0.5 million.
- Performed in-depth market research and competitor analysis to create effective user personas, information architecture, and user journeys.
- Produced low- and high-fidelity UX design works – storyboards, mood boards, workflow models, wireframes, and prototypes to benchmark the vision for the digital products.
Business Analyst/Asst Product Manager
Soft Solvers Solutions Sdn Bhd
05.2018 - 06.2021
- Performed requirements analysis, conducted recurring meetings, and presentations to share ideas and findings with various stakeholders, and produced useful reports for identifying areas of improvement in Cloud CRM for product enhancements.
- Managed CRM customization and API integration projects, developed project plans, WBS/SOW, resource allocation, and task assignment, and monitored the progress of the work and team performance.
- Served as a liaison between stakeholders and users to monitor deliverables, and ensure the timely completion of projects.
- Assisted in preparing test cases for performing internal testing to validate delivered functionality, for quality check, and supported the stakeholders throughout the user acceptance testing (UAT) to ensure the solutions meet business needs.
- Created strategies for risk mitigation, contingency planning, or rollback plans, and on standby with release notes during the go-live.
Project Manager Intern
Indglobal Digital Pvt Ltd
07.2017 - 04.2018
- Managed project development (web and mobile applications) from initiation to closure; worked with stakeholders to complete the project charter outlining the scope, set goals, monitor deliverables, assign tasks to resources, and maintain the technical project documentation.
- Efficiently identified and resolved the issues throughout the project life cycle, and managed project scope by ensuring that any changes to scope are documented and approved with project change request forms.
Project Coordinator Intern
Toon Explainers Pvt Ltd
10.2016 - 05.2017
- Coordinated projects from content writing to production, delivered simple and complex explainer videos based on client specifications.
Education
Master’s - information technology (Business Informatics)
James Cook University (JCU)
Singapore07.2016
Bachelors - Electronics & Communication Engineering
Anna University
Chennai, India05.2015
Skills
- Digital Product Management
- Project Management
- Customer-focused Product discovery,
- Market research/competitive analysis
- Product Ideation,
- UX digital transformation,
- Agile/Scrum Methodologies
- Client Requirements Gathering & Analysis,
- Prototyping & Wireframing for Digital Products/Applications,
- Author User Story & Backlog Management,
- Business-Facing Documentation (BRD, FSD, URS, SRS, WBS, SOW),
- Preparation of Testcases & Internal Testing (UAT),
- Product Launch & Releases,
- Onsite/Offline Product Trainings & Demos
- Customer Support
Skillset
JIRA, Confluence, Basecamp, ProofHub, Todoist, CRM, Timely, Asana, Miro, Mural, Aha, Mockflow, Axure, Draw.io, Whimsical, Lucid chart, Uxpressia, Marvelapp, Invisionapp, Adobe Creative Cloud (Adobe XD, Photoshop, Dreamweaver, InDesign, After Effects), Canva, Figma, FigJam, Power BI, Tableau, SQL, Slack, Trello, Google Apps (Gmail, Gmeet, GDrive), Microsoft Suite (Visio, Azure DevOps, SharePoint, Project, Dynamics, Word, PowerPoint, Excel, Teams, Outlook, OneNote)
Certifications And Workshops
- PG program in User Experience & Design Thinking, University of Texas, Austin, Great Learning
- SAP Business One HANA Workshop, Kuala Lumpur, Malaysia
- Advanced graphic design & animation, Apex Multimedia Institute & Bharathiar University, India
- Team Foundation training, JCU, Singapore
Timeline
Product Manager
ValGenesis Pvt Ltd
02.2023 - 10.2024
Product Manager
LifeCell International Pvt Ltd
07.2022 - 02.2023
Business Analyst
Americana Foods
09.2021 - 06.2022
Business Analyst/Asst Product Manager
Soft Solvers Solutions Sdn Bhd
05.2018 - 06.2021
Project Manager Intern
Indglobal Digital Pvt Ltd
07.2017 - 04.2018
Project Coordinator Intern
Toon Explainers Pvt Ltd
10.2016 - 05.2017
Master’s - information technology (Business Informatics)
James Cook University (JCU)
Bachelors - Electronics & Communication Engineering
Anna University
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